1. Jerry Bernhart
Bernhart & Associates Executive Search, LLC

2.  Introduction & Background
 Employment Survey Results
 Recruiting

3. What changes do you expect in your hiring
plans for Q4 2010?
 Add to staff – 41% (30% one year ago)
 Reduce staff – 8% (8% one year ago)

4. Do you currently have a hiring freeze?
 Yes – 35% (45% one year ago)

5. Median length of unemployment among Direct
Marketers:
 12.0 months (2X a year ago)

6. Other Findings:
 One-third looking for more than 18 months
 Best odds of finding a DM job – 1-3 months,
or after 7 months
 Older, higher-paid facing relatively long
search times

7.  Paid Job Boards  Niche Boards
 Job Distributors  Campaigns
 Print and Offline  Events
 Sourcing Tools  Micro Sites
 Email Marketing  Resume Search

8.  No Recycling or Remarketing
 No Search Engine Traffic
 No Web 2.0 Tools
 No RSS/XML Feeds
 Minimal Reporting
 No Capture of Passives/Developing Brand
 No Employee or ViralReferrals
 Minimal Social Networking Recruiting

9. 1. Pre-Web – Newspapers
2. Web 1.0 – Job Posting Websites
3. Web 2.0 – Google, Yahoo, Bing, LinkedIn,
Twitter, Zoominfo, Facebook, Indeed.com

10. 300,000,000 “Job” Searches Per Month
500,000,000 Users
50,000,000 Profiles
5 Billion Tweets Per Day
6 Billion Messages Sent Daily
1 Billion Videos Viewed Per Day

11.  Email Subscribe/Job Alerts
 Join Talent Community
 RSS Subscribe
 Follow on Twitter
 Join LinkedIn Group
 Become a Fan/Facebook
 Join a Private Community

12.  Job Alerts/RSS/Tweets
 Repeat Visitors/Applicants
 Referral Email Agents
 Social Sharing With Friends
 Social Profile Applications
 Group/Fan Involvement

13.  SEO and SEM
 Social and Professional Networks (Facebook,
Twitter, LinkedIn)
 Career Site (TSS Feeds, Site Widgets)
 Building Talent Community
 Social Media (YouTube, Blogs)
 Ob Aggregators (Sponsored Feeds/PPC)

14.  Thousands of Google searches monthly for
digital and direct marketing jobs
 SEO efforts will drive targeted candidates
 Good “search to visitor” conversion ratios

15.  List jobs on Facebook, LinkedIn
 Facebook, LinkedIn Ads

16.  Share job postings via Email, IM, Twitter,
Blog, Facebook, Bookmark, Social Media,
etc.
 RSS feed of job listings

17.  Captures passive candidates (“members”)
 Automates job marketing
 Puts talent in control
 Branded to company

18.  YouTube (employee testimonials, branding
messages)
 Blogs

19.  Budget for sponsored/hard to fill jobs
 Beware of job jacking, competitor keyword
targeting

20.  Identify Early Adopters in Your Organization
 Share Excitement
 Set Reasonable Expectations

21.  Search engine traffic will go up
 Visitor to applicant conversion rates will rise
 Time spent on career website will go up
 Site traffic and leads will grow

22.  Jobs2Web

24. Jerry Bernhart
Principal
Bernhart Associates Executive Search LLC, since 1989
concentrating exclusively in Digital and Direct Marketing,
CRM/Database Marketing, Quantitative Analysis, and
Sales/Business Development
Bernhart Associates Executive Search, LLC
2068 Greenwood Drive
Owatonna, MN 55060
Email: jerry@Bernhart.com
Phone: (507) 451-4270
Website: www.bernhart.com