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Training Social Media & Business

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Trefwoord: trends, social media, auto B2B meeting
 Presentatie tijdens de Business-2-businessmotive, lease, v
SOCIAL MEDIA...
Jeroen van der Schenk
Add me as a contact in your mobile phone   Social (Media) Concept Design

                          ...
“HE, LEUK! DOE MIJ OOK

 FF ZO’N WEBLOG ...”

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Training Social Media & Business

  1. 1. Trefwoord: trends, social media, auto B2B meeting Presentatie tijdens de Business-2-businessmotive, lease, v SOCIAL MEDIA autolease, motorhuis, mult a/d Rijn op woensdag 11 maa Markeur Holding in Alphenilease, klanten, webcare, servic BUSINESS businessmodellen, klantendag, events. 2012. 24 MEI 2012 - DELFT
  2. 2. Jeroen van der Schenk Add me as a contact in your mobile phone Social (Media) Concept Design jvdschenk jeroenvanderschenk
  3. 3. “HE, LEUK! DOE MIJ OOK FF ZO’N WEBLOG ...”
  4. 4. Twitter Statistics 79.79% failed to provide a homepage URL 75.86% of users have not entered a bio in their profile 68.68% have not specified a location 55.50% are not following anyone 54.88% have never tweeted 52.71% have no followers Source: www.antidote.com
  5. 5. SOCIAL ( MEDI A ) TRENDS
  6. 6. The (E)volution of Internet Web 1.0 Web 2.0 Web 3.0
  7. 7. The Social Networks - Users
  8. 8. The Social Networks - Usage
  9. 9. TRANSPARANCY
  10. 10. Groundswell Een sociale trend waarbij mensen nieuwe technologie gebruiken om dingen te doen en te maken met anderen, in plaats van gebruik te maken van de gevestigde orde organisaties en overheid. Source: Groundswell by Forrester.com
  11. 11. Organizing Without Organizations “Here comes everybody” by Clay Shirky cooperation Sharing personal currency
  12. 12. Organizing Without Organizations - SHARING - SHARING
  13. 13. Organizing Without Organizations “Here comes everybody” by Clay Shirky cooperation Conversation Sharing personal currency
  14. 14. Organizing Without Organizations - CONVERSATION - CONVERSATION
  15. 15. Organizing Without Organizations - CONVERSATION - CONVERSATION
  16. 16. Organizing Without Organizations “Here comes everybody” by Clay Shirky cooperation Collaborative Production Conversation Sharing personal currency
  17. 17. Organizing Without Organizations - COLLABORATIVE PRODUCTION - COLLABORATIVE PRODUCTION
  18. 18. We become are Mobile!
  19. 19. Project Google Glass
  20. 20. Project Windows Glass
  21. 21. Organizing Without Organizations “Here comes everybody” by Clay Shirky cooperation Collective (Inter)action Collaborative Production Conversation Sharing personal currency
  22. 22. POWER TO THE CROWD Source: Groundswell by Forrester.com
  23. 23. Organizing Without Organizations - COLLECTIVE (INTER)ACTION - COLLECTIVE (INTER)ACTION
  24. 24. Organizing Without Organizations - COLLECTIVE (INTER)ACTION -
  25. 25. COLLABORATIVE CONSUMPTION
  26. 26. PEER-2-PEER EVERYTHING!
  27. 27. PEER-2-PEER EVERYTHING! couchsurfing hotel hotels hotelindustry hospitality KHN peer-2-peer peer-to-peer connecting worldwide sleeping sharing bed couch businessmodels backpacker business leisure
  28. 28. PEER-2-PEER EVERYTHING! social media cars carsharing concepts businessmodel earn review crowd peer2peer peer-2-peer peer tot peer automotive autobranche
  29. 29. PEER-2-PEER EVERYTHING! money loan crowdfunding spending rate social media crowd trust peer2peer peer-2-peer peer tot peer
  30. 30. THE MO V EMENT
  31. 31. CO MMO DIT Y commodityMARKETS added value branding co-creation coffee koffie senseo business models pricing strategy
  32. 32. strategie add value price strategy choose ADD PRICE business models organization organisation VALUE company STRATEGY corporate
  33. 33. SOCIAL MEDIA TRAININGEN ‣ Introductietraining “Social Media & Business”
  34. 34. It’s all about Social Touchpoints intensiteit interactie T T T verloop van tijd = Transactionele momenten = Traditionele interactie-intensiteit (focus rondom transactie - passief) = Social Touchpoints (creatie van meerdere contactmomenten -> on top of mind! -> pro-actief) = Evendriven communicatie via social touchpoints met hogere interactie-intensiteit)
  35. 35. G ET T I NG S TA RT ED ?
  36. 36. Social Media Step-by-Step
  37. 37. 1. Doelstellingen Bepalen ‣ Verhogen van contactfrequentie & interactie met (potentiele) klanten ‣ Het online imago van mijn bedrijf monitoren & positief beinvloeden (webcare) ‣ Conversie naar verbinding (abonneren weblog, likes, followers) ‣ Conversie naar transactie (klant, bestelling, aanmelding) ‣ Claimen van expertise rondom het thema ‘..........’. ‣ Mijn bedrijf meer ‘likeable’ maken
  38. 38. 2. Doelgroep Definiëren Wie zijn mijn stakeholders? Waar zijn mijn stakeholders? Welke thema’s houden mijn stakeholders bezig? Welke thema’s verbinden mijn stakeholders?
  39. 39. 2 Google.com
  40. 40. 2 Twitter Advanced Search
  41. 41. 2 Twiangulate
  42. 42. 2 Locafollow.com
  43. 43. 2 Boardreader.com
  44. 44. 2 Socialmention.com
  45. 45. 3. Doelgroep Analyseren
  46. 46. 3 Tagcrowd.com
  47. 47. 4. Content Strategie Bepalen
  48. 48. 5. Social Media Tools Selecteren Customer Brand Traffic to Search Engine Claiming Communication Exposure Website Optimalisation Expertise Facebook Twitter Linkedin Flickr Youtube Digg Diigo / Delicious Foursquare / FBP Weblog Source: CMO’S Guide To The Social Landscape
  49. 49. 6. Social Media Infrastructuur Inrichten
  50. 50. 7. Content Publiceren Producing Content Is Core Business
  51. 51. 7. Content Publiceren ‣ Visie, marktontwikkelingen & trends (op jouw vakgebied!) ‣ Howto (manuals, screencasts) ‣ FAQ’s (focus op tertiaire keywords, conversion generator!) ‣ Sneak Previews ‣ Live Events (social buzz, livestream, foto’s etc..) ‣ Geek Stuff...
  52. 52. 8. Participeren in Dialoog
  53. 53. 9. Resultaten Meten en Herijken
  54. 54. 9. Resultaten Meten en Herijken
  55. 55. SoMe I M P O RTA NT L ES S O NS
  56. 56. People rather communicate with people ... VERSUS
  57. 57. There’s NO Social (Media) SHORTCUT ...
  58. 58. Social media is as social as YOU!
  59. 59. Contact Jeroen van der Schenk Founder of Socialbites.com jeroen@socialbites.com @jvdschenk jeroenvanderschenk jeroenvanderschenk jeroenvanderschenk jeroenvanderschenk Add me as a contact in you mobile phone

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