My presentation "How to Generate One Lead per Day" at #GPUGAmplify in Chicago on March 19, 2018.

1. March 20-21, 2018 | Chicago, IL

2. #GPUGAmplify
Jeroen Ederveen
Digital Marketing Director
Jet Reports

8. SEA SEO
Email Social
RTB
Content
Marketing
jetreports.com
SQL
MQL
NONE
Lead
Nurturing
Remarketing
Opportunity Won
Lost
Demand
Generation
Lead
Generation
Lead
Qualification
Sales
Funnel

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16. 1.
2.
3.

19. Impressions
Clicks
Conversions
Leads
Opportunities
Deals Won

20. Metric Version A Version B
Cost $ 2,000 $ 2,000
Impressions 80,000 80,000
CTR 0.1% 0.2%
Clicks 80 ($ 25 CPC) 160 ($12.5 CPC)
Conversion Rate 1% 1%
Conversions 0.8 1.6
Cost per Lead $ 2,500 $ 1,250

21. Metric Version A Version B
Cost $ 2,000 $ 2,000
Impressions 80,000 80,000
CTR 0.2% 0.2%
Clicks 160 ($ 12.5 CPC) 160 ($ 12.5 CPC)
Conversion Rate 1% 4%
Conversions 1.6 6.4
Cost per Lead $ 1,250 $ 312.50

22. Target:
Marketing
Metric:
New Leads
A B

23. 20%
More Leads
A B

24. Target:
Executives
Metric:
Conversions
A B

25. 2.4x
More Conversions
A B

26. Target:
Marketers
Metric:
Cost per Lead
A B

27. 50%
Lower Cost
per Lead
A B