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MarketingLive’07
 Rotterdam, 6 juni 2007
presentation slides can be found at
  www.slideshare.net/jeroendeb
2/3
1/2
broadcast
broadband
TELL
STORIES
MAKE SOME
VOICE
MEDIA ARTS IS A
PHILOSOPHY THAT PUTS
MEDIA AT THE CENTER OF
WHAT WE DO
MEDIA ARTS IS A
PHILOSOPHY THAT PUTS
MEDIA AT THE CENTER OF
WHAT WE DO
IT REQUIRES A DEEP
UNDERSTANDING OF HOW
AUDIENCES DIGEST
MEDIA AND VARIOUS
CRAFTS WE CAN USE TO
TELL BRAND STORIES
people have more control and choice
over media than ever before
people have more control and choice
over media than ever before

people have become an audience
for brands
people have more control and choice
over media than ever before

people have become an audience
for brands

everything has become media in
our culture
PEOPLE ARE LIVING
   WITH MEDIA IN
        ENTIRELY
       NEW WAYS
IENCES
AUD
 ARE...
                 ing
               ct
            ne
         on
       c
               creating
             curating
Connecting with Friends

                          mobile phones


                             video chat


                                  hyves




                                   sms



                                  email


                             messenger




                                  flickr


                             blue tooth
Connecting with Strangers

                              secondlife
                                 buzzer



                             dating sites



                             marktplaats


                              filter sites



                            ask an owner




                                   blogs

                            communities
Connecting with The World

                             collective


                            slideshare



                            current_tv




                              youtube

                               content


                              podcasts

                                skoeps
IENCES
AUD
 ARE...
                 ing
               ct
            ne
         on
       c
               creating
             curating
new technology and a little imagination
allow anyone to become...
their own filmmaker



                               MOBUZZ.TV
new technology and a little imagination
allow anyone to become...
their own filmmaker
their own product designer




                              THREADLESS.COM
new technology and a little imagination
allow anyone to become...
their own filmmaker
their own product designer
their own journalist

                               WIKIPEDIA.COM
new technology and a little imagination
allow anyone to become...
their own filmmaker
their own product designer
their own journalist           GODADDY.COM


their own web designer
new technology and a little imagination
allow anyone to become...
their own filmmaker
their own product designer
their own journalist
their own web designer         SELLABAND.COM



their own record label
new technology and a little
imagination allow anyone to become...
their own filmmaker
their own product designer
their own journalist
their own web designer        CONVERSE GALLARY



their own record label
their own creative director
new technology and a little
imagination allow anyone to become...
their own filmmaker
their own product designer
their own journalist
their own web designer        WETHINKTHEBOOK.COM


their own record label
their own creative director
their own publisher
IENCES
AUD
 ARE...
                 ing
               ct
            ne
         on
       c
               creating
             curating
new tools                                                   rmation
                                    o manage a world of info
                                   t




                                                                        My___.com
     Last.fm




                                               EPG’s
                                                   TV on your terms
                                                                                    It’s personal
                 Just for you...




                                                                      RSS
                                    Digg.com
MyStickies.com




                                                  that’s hot
                                     All the news
                                                                                Special de
                                                                                           livery
                   “Geeltjes”
MarketingLive’07
 Rotterdam, 6 juni 2007
presentation slides can be found at
  www.slideshare.net/jeroendeb
MarketingLive’07
 Rotterdam, 6 juni 2007
07 06 06 Marketing Live
07 06 06 Marketing Live
07 06 06 Marketing Live
07 06 06 Marketing Live
07 06 06 Marketing Live

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07 06 06 Marketing Live

  • 2. presentation slides can be found at www.slideshare.net/jeroendeb
  • 3. 2/3
  • 4. 1/2
  • 9. MEDIA ARTS IS A PHILOSOPHY THAT PUTS MEDIA AT THE CENTER OF WHAT WE DO
  • 10. MEDIA ARTS IS A PHILOSOPHY THAT PUTS MEDIA AT THE CENTER OF WHAT WE DO
  • 11. IT REQUIRES A DEEP UNDERSTANDING OF HOW AUDIENCES DIGEST MEDIA AND VARIOUS CRAFTS WE CAN USE TO TELL BRAND STORIES
  • 12.
  • 13.
  • 14.
  • 15. people have more control and choice over media than ever before
  • 16. people have more control and choice over media than ever before people have become an audience for brands
  • 17. people have more control and choice over media than ever before people have become an audience for brands everything has become media in our culture
  • 18. PEOPLE ARE LIVING WITH MEDIA IN ENTIRELY NEW WAYS
  • 19. IENCES AUD ARE... ing ct ne on c creating curating
  • 20. Connecting with Friends mobile phones video chat hyves sms email messenger flickr blue tooth
  • 21. Connecting with Strangers secondlife buzzer dating sites marktplaats filter sites ask an owner blogs communities
  • 22. Connecting with The World collective slideshare current_tv youtube content podcasts skoeps
  • 23. IENCES AUD ARE... ing ct ne on c creating curating
  • 24. new technology and a little imagination allow anyone to become... their own filmmaker MOBUZZ.TV
  • 25. new technology and a little imagination allow anyone to become... their own filmmaker their own product designer THREADLESS.COM
  • 26. new technology and a little imagination allow anyone to become... their own filmmaker their own product designer their own journalist WIKIPEDIA.COM
  • 27. new technology and a little imagination allow anyone to become... their own filmmaker their own product designer their own journalist GODADDY.COM their own web designer
  • 28. new technology and a little imagination allow anyone to become... their own filmmaker their own product designer their own journalist their own web designer SELLABAND.COM their own record label
  • 29. new technology and a little imagination allow anyone to become... their own filmmaker their own product designer their own journalist their own web designer CONVERSE GALLARY their own record label their own creative director
  • 30. new technology and a little imagination allow anyone to become... their own filmmaker their own product designer their own journalist their own web designer WETHINKTHEBOOK.COM their own record label their own creative director their own publisher
  • 31. IENCES AUD ARE... ing ct ne on c creating curating
  • 32. new tools rmation o manage a world of info t My___.com Last.fm EPG’s TV on your terms It’s personal Just for you... RSS Digg.com MyStickies.com that’s hot All the news Special de livery “Geeltjes”
  • 33.
  • 35. presentation slides can be found at www.slideshare.net/jeroendeb