AWS Community Day CPH - Three problems of Terraform
Opleiding Karavaan 20 april 2013: motieven en beleving van toeristen en nieuwe media op reis
1. mo#even
en
beleving
van
toeristen
en
nieuwe
media
op
reis
J.
Bryon,
20.04.2013
Karavaan
Jeroen Bryon, 20.04.2013
2.
3.
4. exceed your tourists’ expectations!
get to know your tourist!
put the tourist at the heart of your trip!
offer a transforming experience!
connect with your customer!
5.
Toerisme
is
de
industrie
die
(poten/ële)
bezoekers
brengt
bij
de
bronnen
van
beleving
17. exceed your tourists’ expectations!
get to know your tourist!
put the tourist at the heart of your trip!
offer a transforming experience!
connect with your customer!
29. Segmenta#on
methods
Method
Descrip4on
Example
Geographic
Local,
regional,
na#onal,
interna#onal
Regional
versus
na#onal
visitors
Demographic
Gender,
ethnicity,
age,
family
stage,
income,
occupa#on
Single
professional
Asian
women,
ages
22-‐35,
with
incomes
over
$75,000
Psychographic
Values,
lifestyle,
social
class
Independent,
adventuruous
tourists
interested
in
winter
sports
Usage
Business
travelers,
those
visi#ng
family/friends,
day/weekend
tourists,
tradi#onal
vaca#oners
Business
travelers
who
wish
to
add
addi#onal
ac#vi#es
to
their
agenda
while
visi#ng
From:
Kolb
(2006:
109)
37. exceed your tourists’ expectations!
get to know your tourist!
put the tourist at the heart of your trip!
offer a transforming experience!
engage with your customer!
40. Need
Descrip4on
Rela4on
to
tourism
Physiological
Food,
clothing,
shelter,
and
other
basic
necessi#es
Dining
establishments
Grocery
stores
Suites
with
cooking
facili#es
Barbeques
at
campgrounds
Hotel,
motel,
B&B’s
Public
toilet
facili#es
Security
Personal
safety
and
sense
of
well-‐
being
Phone
numer
to
summon
police
Private
security
guards
Guides
on
streets
Informa#on
center
Signage
Safe
transporta#on
Belonging
Need
to
feel
welcome
and
part
of
a
group
Friendliness
of
community
Gree#ngs
from
store
owners
Ethnic
community
outreach
Social
ac#vi#es
Nightlife
tours
Roman#c
ac#vi#es
Self-‐esteem
Need
to
feel
special
and
unique
Unique
ac#vi#es
not
found
elsewhere
Status
events
with
limited
availability
Celebrity
contact
Opportunity
for
lessons
Self-‐actualiza#on
Need
to
feel
they
are
the
best
person
they
can
be
Par#cipa#on
in
lessons
with
professionals
Opportunity
to
volunteer
for
worthy
cause
From:
Kolb
(2006:
143)
100. exceed your tourists’ expectations!
get to know your tourist!
put the tourist at the heart of your trip!
offer a memorable experience!
connect with your customer!
