Slides from my keynote at #ThinkContent with NewsCred ~ 29th October 2015.

1. #ThinkContent
29th October 2015

2. Building Loyal
Relationships, Faster.
@JeremyWaite
Head of Strategy, EMEA
Salesforce Marketing Cloud
jeremy.waite@salesforce.com

3. “Marketing used to be about creating
a myth and selling it. It’s now about
finding a truth and sharing it.”
Marc Mathieu
Unilever SVP Marketing

4. “Whoever tells the best stories goes home with the most marbles”.

7. “You can’t
purchase
loyalty”.
Frank Underwood

9. THERE ARE CURRENTLY 425 DIFFERENT
MARKETING METRICS

12. “77% of consumers don’t want
a relationship with a brand.”
Business Challenges 2015
HARVARD BUSINESS REVIEW

13. We Need To Build Loyal Relationships. Faster.
UNKNOWN KNOWN
1 : Many Marketing 1 : 1 Customer Journeys

14. There’s No Such Thing As…
@Scobleizer
#BigData

15. 5B
Smartphones
by 2017
550M+
Social Networks,
Blogs & Forums
(inc. Dark)
What is #BigData?
2.5
Quintillion
bytes of data
every day
Social
CustomerPurchase
Connected

16. Single View
What Does It Look Like?
Sales
Service
Apps
Marketing
Analytics
Communities
Devices
What if your was all connected?

17. Customers Are On A Journey With Brands

18. Group
Messaging
Client
Success
Engage at Every Step of Their Journey
Apps Service CommunityAds Web Email Mobile Social Sales

20. “Technology is nothing. What’s
important is that you have faith in
people, that they’re basically good
and smart, and if you give them tools,
they’ll do wonderful things with them.”
Steve Jobs
Apple, NeXT, Pixar

21. Who • What • Why • Where • When

24. Precision Marketing
Building A Customer Company
Real-­‐Time
Events
Rich
Contextual
Data
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0110000100101101110001000010001
0001101110110001000111110100101
0101011000010010110111000100001
0001000110111011000100011111010
0101010101100001001011011100010
000100010001
Analyse
Compute
The
Perfect
Response
Deliver
The
Precise
ac<on
Proac<vely
and
In
Context

25. Companies are no longer
competing against each
other. They are competing
against speed.
Marc Benioff
Salesforce

26. The One Sentence Business Model
I’m going to do ,
to make better,
as measured by ,
and is worth .
@JEREMYWAITE

27. “Marketing is no longer about the stuff
you make but the stories you tell.”
Seth Godin
Rockstar Author

28. thank y u
@JEREMYWAITE

29. Read

30. Watch

31. Follow

32. The goal in business is not
to sell to people who need
what you have, it is to do
business with people who
believe what you believe.