My keynote slides from Festival of Marketing 2017 (AI session 4th October)

1. Marketers v Machines
Building Empathy into #AI
@JeremyWaite
Evangelist @IBMWatson
#FoM17

2. How to market with smart
machines without losing your
job or creating an apocalyptic
hellscape where humans are
hunted like rats.
@JeremyWaite
Evangelist @IBMWatson

3. #FoM2017

6. 2011

7. 2012

8. 2014

9. 2015

10. 2016

11. 2017

13. Personality
Insights
Keyword
Extraction
Image
Link
Extraction
Language
Detection
Relationship
Extraction
Feed
Detection
Sentiment
Analysis
Dialog
Concept
Expansion
Visual
Recognition
Concept
Insights
Concept
Tagging
Language
Translation
Natural
Language
Classifier
Retrieve
&
Rank
Text To
Speech
Author
Extraction
Tone
Analyzer
Taxonomy
Message
Resonance
Image
Tagging
Text
Extraction
Watson
News
Speech
to Text
Tradeoff
Analytics
Entity
Extraction
Face
Detection
Video
Augmentation
Factoid
Pipeline
Case
Evaluation
Knowledge
Canvas
Q&A
Qualification
Criteria
Class.
Policy
Identification
Fusion
Q&A
Risk
Stratification
Usage
Insights
Answer
Generation
Decision
Optimisation
Emotion
Analysis
Knowledge
Graph
Decision
Support
Knowledge
Studio
Service
Statistical
Dialog
Easy
Adaptation
Question
&
Answer
Speech
to Text
IBM.com/Watson
Personality
Insights
Sentiment
Analysis
Visual
Recognition
Natural
Language
Classifier
Tone
Analyzer
Image
Tagging
Emotion
Analysis
IBM Watson

15. 15

16. 16

17. 17

18. 18

19. 19

20. 20

21. 21

22. 22

23. 23

24. 24

25. 25

26. 26

27. INNOVATE.
“ IT MAKES NO BUSINESS SENSE TO
”
KEVINKELLY
PERFECT
THE PROPER THING TO DO IS TO
WHAT YOU KNOW.

28. 10/4/1728

31. Amplify 201731

32. Amplify 201732

33. Amplify 201733

34. “TECHNOLOGY IS NOTHING.
WHAT’S IMPORTANT IS THAT
WE HAVE FAITH IN PEOPLE,
THAT THEY’RE GOOD AND
SMART, AND IF WE GIVE
THEM THE RIGHT TOOLS
THEY’LL DO SOMETHING
WONDERFUL WITH THEM”.

35. @JeremyWaite | Jeremy.Waite@UK.IBM.com
Thank You.
IBM.com/Watson