How can marketing technology help to build meaningful relationships and save lives. In this session for #BIsummit I talk about the Salesforce Marketing Cloud and how the thinking behind the way that it was built inspired the new Salesforce Health Cloud. My personal highlight was talking about how Salesforce has used its profits to help build UCSF Benioff Children's Hospital on the way to creating the world's first connected hospital. VIDEOS • Marketing Cloud Demo [Journey Builder]: https://www.youtube.com/watch?v=HpOBGc-PoNI • BigData Viz Video by 422 South: https://www.youtube.com/watch?v=rJC7B-9ZfhE • UCSF Benioff Children's Hospital Tour: https://www.youtube.com/watch?v=-2NSmkb3Y0o