This document outlines a content marketing formula for achieving return on investment (ROI). The formula consists of 3 parts: 1) developing a 10x content idea that exceeds anything already available on the topic, 2) hustling through commitment, investment of time/money, and technical skills to create content others won't, and 3) launching the content through various distribution channels to reach the target audience. Examples of developing unique content ideas and distributing content are provided. The document stresses finding underserved topics and distributing widely to achieve ROI through customer loyalty and high-quality backlinks.
12. 3 things to consider every time to ensure ROI
Content Marketing Formula
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13. 1. 10x content Idea
Exceed anything already on the internet for this topic
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14. 2. Hustle
Willing, committed & able to create content other's won't
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15. 3. Launchpad
Propel your content to your audience
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16. cc: Vito Fun - https://www.flickr.com/photos/48625357@N00
17. The pain-point
• Difficult to get titles information
when using Netflix
• No-one knew how much of the
US catalogue would be
available in Australia
cc: mrbill - https://www.flickr.com/photos/41894183508@N01
18.
19. Our 10x idea
1. Create a searchable list
2. Show the IMDB rating for each
title
3. Compare the US and AU libraries
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23. We were sailing high seas
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24. Why we were willing, committed & able to win:
1. Time
2. $ Investment
3. 'Go live!'
4. We know SEO
5. Technical skills
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39. Ranked list
Cost Analysis
Data to back an opinion
Trend analysis
Create a relationship between
multiple things
Make difficult data to get accessible
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46. Willing, committed & able to create content other's won't
2. Hustle
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47. Ask yourself: What's the probability
someone else would go to this effort or be
able execute this idea?
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48. Gain unfair advantage: learn
data analysis, visualisation
cc: jared - https://www.flickr.com/photos/35468148654@N01
I was keen on hustling, but in this situation was a tough one. ‘So guys, what we’re going to do, is screenshot each individual title then upload that to Google Image Search and record the result for it.
We did this over 1000 times in the space of 4 hours to create our title list. Now that’s hustling!
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Let’s talk about content marketing launch pads again. First, lets start with content distribution
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Now here’s a solid tip that’s going to stop you getting banned from social news sites
No more than 10% of the content you share can be your own content
You need to particpate regularly by commenting on other peoples stories too
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I’m going to touch on some reachout tips
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Lets talk about social ampification
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Some more content marketing examples
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The results were phenomenal
600+ RLDs
150,000 recurring monthly visits to finder.com
1,500 social shares
Strong base for us to grow globally from
Use this formula to confidently executed CM
10X CONTENT IDEA: match and exceed anything on the topic, steal good ideas make them great
HUSTLE: willing, committed, able
LAUNCHPAD: content distribution, reachout, social amplification
Oh, and a side note
We’re hiring at finder in all teams. If you’re interested to learn more email me our check out our careers page
Thank you!