2. Agenda
Why do we need to maximize margins?
What are some ways to maximize margin?
Where do we start?
How do we sustain the results?
3. Why?
Pros Cons
More profitability Missed market opportunities
Financial strength Customer loyalty
More options as a company Potential loss of sales
Growth
4. What are ways to increase margin?
Raise prices Service
Buy at lower price Quality
Out service the Service
competition
Quality
Focus
6. How do we sustain results
Create strong, deep, long-lasting relationships
Be reliable, dependable, and predictable
Be both proactive and reactive to customer needs
Make it as easy as possible to do business with us
Be proactive when problems arise
Exude knowledge and competence by knowing your
product line and consistently following up