John Readman

United Kingdom United Kingdom

Founder & CEO at Ride25.com - NED and Board Advisor

Advertising / Marketing / PR

Ride25 was set up by Rob Hamilton and I after we experienced an incredible response to a UK to Australia charity cycle ride called 1morecycle which raises money for the African children’s charity 1morechild. The event was so popular that Rob and I decided to open it up to a wider audience, giving individuals, groups of friends, charities and companies the opportunity to travel to the other side of the world by bike, one tour at a time over 25 legs – and so Ride25 was born. One of the key aims of Ride25 is to ensure that cyclists don’t have to deal with any of the route planning, back-up support, travel arrangements or hassles that are associated with organising your own cycling trip, so ...