Kean Business Plan Competition 2018 Winner

1. HEALTHYBLENDER2018
Ashley & Carina & Verna
Wenzhou-Kean University

2. Social Dog :Student-led coffee shop in WKU

3. Junk food Greasy, Salty,
Fatty
Never Change
Problem：Limited and Simple food variety

4. Management Team
Verna
• Major: Accounting
• Proficient in financial
analyzing, internal
control consulting
services, contract
risk & compliance
services, etc.
Ashley
• Major: Marketing
• Proven market research experience on both
client and agency side. Strong analysis to
support brand decisions.
Carina
• Major: HR
• Strong background in
employee relations.
Proficient & broad
understanding of HR
systems.

5. A semi-buffet light meal restaurant specializing in
providing diet-friendly food as fresh, organic and
low-calorie
HEALTHYBLENDER

6. Product
SALAD
• Basic: Green Salad
Caesar salad
Tuna Salad
• Customize: Toppings
(Meat, Grain,
Vegetables & Fruits)
FRESH JUICE
• Apple
• Banana
• Orange
SANDWICH
• Wheat Bread

7. Price

8. Semi-buffet
Take-away
Online ordering
Delivery
Service

9. Target Market
2500
Not satisfied with dining halls
70.4%
Purchase Willingness
(slimming/fitness/compact schedule…)
71.7%
Substitute for dinner
61.9%
Wenzhou-Kean University

10. Marketing
Plan
Sponsoring
Introductory Notification
Member Points System
Strict Control of
Raw Materials
Marketing Plan
Opening Ceremony
5%-Profit Donation
Branches

11. Low price; Traditional Chinese food.
High in oil, sugar and salt. Provide SAME food every day.
Dining Hall 1
Competitors

12. Competitive Advantage
S W
O T
• Customization
• Healthy option, green oriented
• Convenient location, flexible
opening hours, delivery service
• Relatively high input expense
• Preconception
• Lack advertising
• Competition from dining hall,
social dog, Gongcha cafeteria
• Low entry barriers resulting in
copycats
• Substitutes can hamper
business
• Faculties‘ tendency to
subscribe monthly meal service
• The increasing popularity of
Green food among students
• Growing number of WKUers

13. Initial Business Structure
Sales
Team (4-5)
Delivery
Team (2-3)

14. Weekly Work Schedules

15. RMB￥130,000
(≈USD $20,622)
Business Plan Prize￥30,000
Rent Expense￥42,000
Equipment Expense￥35,000
Financing
• Rent Premises
• Build-in refrigerated salad bar
• Refrigerator
• Microwave
• Juice extractor
• Cash register
Employees Recruitment￥21,000
• Training
• Hourly based wages
Inventory Purchases￥42,000
• Foodstuffs
• Food packaging boxes
College Students Loan￥100,000
• 4.9% per annual, 2 years
• matching the principal repayment

16. Financial ForecastLorem ipsum dolor sit amet kolor
¥188,745
¥286,875
¥352,080
¥467,210
¥1,320,300
¥0
¥200,000
¥400,000
¥600,000
¥800,000
¥1,000,000
¥1,200,000
¥1,400,000
1st
year
2nd
year
3rd
year
4th
year
5th
year
TotalSales
Year
5 Years Sales Growth

17. Financial ForecastLorem ipsum dolor sit amet kolor
-25.0%
1.0%
10.7%
21.6%
34.2%
-30.0%
-20.0%
-10.0%
0.0%
10.0%
20.0%
30.0%
40.0%
1st
year
2nd
year
3rd
year
4th
year
5th
year
NetIncome/Sales
Year
5 Years Profit Margin
Break-even

18. WKU
College
Town
Zhejiang
Province
China
4 Steps to Develop Our Business

19. Dr. Mohammad Mahdi MOUSAVI
Vegetarian
Muslim

20. Q & A

21. Appendix

22. Appendix