1. VISUALISING THE TABULAR MODEL
In PowerView

2. A long time ago, in a galaxy far far away, someone decided to
make Jen a SQL Server MVP when she proved that you don’t
need a social life if you have data.
Despite being a little short to be a Stormtrooper, she uses the
Force as a knowledge and defence against the Phantom Menace -
Pie Charts, believing they lead to the Dark Side.
This is her story.
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market
conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation.
MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

3. AGENDA
• What is the Tabular Model?
• What is Power View?
• Tabular Model and Power View together

4. What is the Tabular Model?
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market
conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation.
MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

5. WHAT IS THE TABULAR MODEL?
• What?
• When?
• Why?
• Who?
• How?

6. OBJECTIVES
Third-party Reporting SharePoint
Power Excel PowerPivot
applications Services Insights
View
Databases LOB Applications Files OData Feeds Cloud Services

7. OBJECTIVES
Third-party Reporting SharePoint
Power Excel PowerPivot
applications Services Insights
View
Databases LOB Applications Files OData Feeds Cloud Services

8. TABULAR MODEL
• Part of the BISM vision
• xVelocity in-memory engine
• Compression ratio of tables
• Based on the relational data model
• Familiarity
• Easier to learn and use
8

9. NEW BI SEMANTIC MODEL FEATURES
• Richer Models
• KPIs
• Descriptions
• Persisted formatting
• Advanced sorting
• Distinct count
• Drillthrough
• Perspectives
• Hierarchies
• Multiple relationships

10. TABULAR FEATURES
• New Tabular Projects in BIDS
• DirectQuery
• Security
• Deployment
• Data management: Partitioning
• Management of Tabular Databases in SSMS

11. TABULAR MODEL
• DAX formula language
• When compared with OLAP
• Faster due to in-memory engine
• Easier to learn and use
11

12. SOME EXAMPLE DATA MARKETS
• Windows Azure Data Market
• DataMarket.com
• Factual.com
• InfoChimps
• The Guardian Data Store
• London Data Store

13. Power View with DAX
Addition and
Ratios
Subtraction
Power View with DAX
Standard
Time Inventory Text Define Your
Rank Deviation &
Intelligence Calculations Functions Own Context
Variance presentation. Because Microsoft must respond to changing market
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this
conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation.
MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

14. What is Power View?
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market
conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation.
MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

15. REPORTING AND THE RED QUEEN
15

16. REPORTING AND THE RED QUEEN
16

17. WHY NOT JUST TABLES?
Zimbabwean inflation rates (official) since independence
Date Rate Date Rate Date Rate Date Rate Date Rate Date Rate
1980 7% 1981 14% 1982 15% 1983 19% 1984 10% 1985 10%
1986 15% 1987 10% 1988 8% 1989 14% 1990 17% 1991 48%
1992 40% 1993 20% 1994 25% 1995 28% 1996 16% 1997 20%
1998 48% 1999 56.9% 2000 55.22% 2001 112.1% 2002 198.93% 2003 598.75%
231,150,888
2004 132.75% 2005 585.84% 2006 1,281.11% 2007 66,212.3% 2008
.87% (July)
17

18. THINKING WITH YOUR EYES
18

19. CHARTJUNK EXAMPLE
19

20. WHAT IS POWER VIEW
Power View is an interactive
data exploration and visual
presentation experience.

21. ARCHITECTURE
SharePoint Farm
SQL Server BIDS
Web Front End App Server BISM Model
SSRS Addin RS Shared
wer View via Browser for Service
SharePoint AS
PowerPivot Server
PowerPivot System Service
Web Service
Analysis
Services SP
Integrated
Excel PowerPivot
Model Data sources

22. Tabular Model and Power
View - Together
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market
conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation.
MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

23. TABULAR MODEL AND POWER VIEW TOGETHER
• Business Question - setting context, what is the end user
impression?
• Change Visualisations on the fly
• Line Chart to a Scatter chart
• Go from SUM to Average
• Sorting to assist comparison
23

24. TABULAR MODEL AND POWER VIEW TOGETHER
• Random sample of data
• Table with default columns
• Year – Sigma Sign
• Refresh
• Refresh in PowerView - only refreshes the data
• Refresh in the browser - refreshes the metadata
24

25. TABULAR MODEL AND POWER VIEW TOGETHER
• How does Power View know how to get the metadata?
• We have a new discover command that is executed.
• You can run a trace against the tabular model. This will show you the
DAX that is being created 'on the fly'.
25

26. TABULAR MODEL AND POWER VIEW TOGETHER
• Summary
• Focus always on the user
• Make things as easy for them, as possible
• Power View – the user does not have responsibility, and therefore does
not have power
26

27. jenstirrup@
jenstirrup.com www.jenstirrup.com
Jen Stirrup @jenstirrup