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Ingvar Kamprad
1. QuickTime™ and a
decompressor
are needed to see this picture.
IKEA
QuickTime™ and a
decompressor
are needed to see this picture.
2. History
Began at age 16 as a mail order firm.
1952- Moved into furniture with a showroom
:D 1955= Breakthrough
Gillis Lundgren took legs off a table
and mailed them flat under the
tabletop.
3. IKEA All The Way
Bringing cheap and affordable furnishings to
everyone
Making luxury products available at reasonable
prices
Blue retail boxes
Name: ?>Initials of name and home village
Ingvar
Kamprad
Elmtaryd
Agunnaryd
4. .Statistics.
About 155 IKEA stores
Averaging 186,000 square feet
Located in 29 countries
Located in 5 continents
5. It’s all about Ingvar Kamprad
“My theory was that good furniture could be
priced so that the man with the flat wallet would
make a place for it in his spending and could
afford it.”
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Low prices are made in exchange for self-serving and
self-assembling items that are purchased.
6. >IKEA Philosophy<
Ensured safe environments and environmental
impact
Make home furnishing products safe
Minimize waste
Efficient use of Materials
Constant exploration of furniture designs, self
assembly, advertising, and the use of a
catalog/showroom.
Expand and meet the needs of the people
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7. Global Impact
Cases in India:
Citizens “copying” images of furniture found in IKEA
magazines.
Images brought to a carpenter, who then furnishes
homes.
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NO IKEA IN INDIA
Strict licensing laws for foreign-owned companies
8. WORKS CITED
http://www.ikea.com/us/en/
Professional Website- Ikea USA. Ikea. 1999 <http://www.ikea.com/us/en/>.
http://www.icsd.k12.ny.us/highschool/index.php?option=com_wrapper&Itemid=29
Article [Reference Database]- Sen, Indrani. "In India, It's IKEA Without the
Assembly." SIRS Researcher. Christian Science Monitor Jan. 12 2006.
http://www.icsd.k12.ny.us/highschool/index.php?option=com_wrapper&Itemid=29
Article [Reference Database]- Cullen, Paul. “I Scream, You Scream,
We all scream for Ikea.” ProQuest Researcher. Dublin Irish Times
Jun. 16 2007.
http://www.icsd.k12.ny.us/highschool/index.php?option=com_wrapper&Itemid=29
Article [Reference Database]- Heller, Richard. “Folk Fortune.” Prouest
Researcher. Forbes. New York: Sep 4, 2000.