Asae09 What Ephilanthropy Can Do For You

What Can Ephilanthropy Do For You? August 17, 2009 3:15 – 4:30 PM Presenters: Karen Davis, Sr. Managing Director, Changing Our World, Inc. Jenn Thompson, Managing Director, Changing Our World, Inc.

10 THINGS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

1. REVEALING RESEARCH ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

1. REVEALING RESEARCH ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

2. CONSTITUENT MANAGEMENT ,[object Object],[object Object],[object Object],[object Object],[object Object],One-time vs. recurring donors Interests Active vs. lapsed donors/members Donors vs. non-donors Location Age/Sex Membership Length

3. STRATEGIC COMMUNICATIONS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],NPO

4. FUNDRAISING & DEVELOPMENT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Giving by Source**

4. FUNDRAISING & DEVELOPMENT ,[object Object],[object Object],[object Object],[object Object],[object Object]

4. FUNDRAISING & DEVELOPMENT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

5. WORD-OF-MOUTH MARKETING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

6. COMMUNITY ENGAGEMENT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

7. RECOGNITION PROGRAMS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

8. AUDIENCE EXPANSION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

9. BRAND AWARENESS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],YOUR LOGO

10. SAVE MONEY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

A STRATEGIC EPHILANTHROPY APPROACH

Asae09 What Ephilanthropy Can Do For You

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Asae09 What Ephilanthropy Can Do For You