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Content strategy

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Jenni Taylor
Jenni Taylor
Tecnologia
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Content Strategy A brief introduction Jenni Taylor 7 June 2011
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The basics… and some problems ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What’s the solution? ,[object Object],[object Object],[object Object],[object Object],[object Object]
The process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Audit ,[object Object],[object Object],[object Object],[object Object],[object Object]
Content inventory ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Qualitative and quantitative audits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sources ,[object Object],[object Object],[object Object],[object Object]

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Content strategy