Presented for the South Florida Chapter of ASTD 11/13/2012

1. Twitter for Training
Jennifer Tomarchio, CPLP
jennifer.tomarchio@firstdata.com
Mobile: 954-461-5724
Twitter: @JenTomarchio

3. Twitter for Training
Introduction
Join the Revolution
YouTube video: http://youtu.be/0eUeL3n7fDs
Notes:
Poll
Use your Smart phone to text your responses. Or use your mobile device to
respond at http://PollEv.com
Are you a Tweeter?
Are you on Facebook?
Are you on Linkedin?
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4. Twitter for Training
What’s In It For You?
This hands-on mini-workshop is designed to provide useful tips for leveraging
Twitter to enhance your learning programs and expand your own learning and
networking opportunities.
Twitter
What are the benefits of using Twitter?
Getting Started on Twitter
• Set up your account – recognizable name
• Brand yourself
o 1 line “bio”
o Website address
o Actual location
o Use a picture…Don’t be an Egg Head!
• Find people to follow
Twitter Tools:
• Hootesuite
• TweetDeck
• www.Tweetchat.com
o to follow hashtag during live chats
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5. Twitter for Training
Twitter Glossary
Term Definition
@ The @ sign is used to call out usernames in tweets, like this: Hello @Twitter! It
indicates that the tweet was directed specifically to that user. When a username
is preceded by the @ sign, it becomes a link to that user’s Twitter profile.
Avatar The personal image uploaded to your Twitter profile in the Settings tab of your
account.
Direct Message Also called a “DM” or simply a “message,” these tweets are private—viewable
only by the sender and recipient. Tweets become DMs when they begin with “d
username”—which also specifies who the message is for.
Favorite To “favorite” a tweet means to bookmark it by clicking the yellow star next to
the message. The tweet is then saved underneath your Favorites tab. You can
also favorite via SMS.
#FF The popular hashtag #FF stands for “Follow Friday.” On Fridays Twitter users
often suggest who others should follow by posting tweets with the hashtag #FF.
Handle A user’s “Twitter handle” is the username they have selected and the
accompanying URL, like so:http://twitter.com/username.
Hashtag A word prefaced by the # symbol, marking keywords or topics in a tweet.
The hashtag tool was created organically by Twitter users.
Protected / Twitter accounts are public by default. Choosing to protect your account
Private Accounts means that your tweets will only be seen by approved followers, and will
not appear in search.
Reply A tweet posted in reply to another user’s message, usually posted by
clicking the “reply” button next to their tweet in your timeline. These
tweets always begin with @username.
Retweet (noun) A tweet by another user which has been forwarded by someone you
follow. Retweets are often used to spread news or share valuable
findings on Twitter.
Retweet (verb) To retweet, retweeting, retweeted. The act of forwarding another user’s
tweet to all of your followers.
RT Abbreviated version of “retweet.” RT is placed before the retweeted text
when users manually retweet a message. See also Retweet.
Trending Topic A keyword or hashtag algorithmically determined to be one of the most
popular on Twitter at the moment.
Tweet (noun) A message posted on Twitter containing 140 characters or fewer.
Tweet (verb) Tweet, tweeting, tweeted. The act of posting a message, often called a
“tweet,” on Twitter.
URL Shortener URL shorteners are used to turn long URLs into shorter URLs. Shortening
services can be found online.
Username Also known as a Twitter handle. Usernames must be unique and contain
fewer than 15 characters. Your username identifies you in replies and
mentions.
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6. Twitter for Training
Tweet Chats
• To find a chat: http://bit.ly/ChatSched
• Check out: #CPLPTtalk; #lrnchat; #elearnchat; #astdchapters
• Use www.tweetchat.com
Notes:
Twitter Voting
Resource:
http://www.sapweb20.com/blog/powerpoint-twitter-tools/instructions
Notes:
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7. Twitter for Training
Grow a Great Following
1. Look for people you already know
2. Display Tweets on your web page
3. Offer something to followers / WIIFM
4. Join a “conversation”
5. Integrate your social networks
6. Add Social Media links in email signature
Learn more:
7 Twitter Strategies for Growing a Great Following http://t.co/awf0hDEa
5 Tips to Build a Powerful Network: http://t.co/B8vvg609
Notes:
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8. Twitter for Training
Tools /Apps
• Tweetdeck (http://www.tweetchat.com)
• Hootsuite (http://www.hootsuite.com)
• Tweetchat (http://www.tweetchat.com)
• SAP (http://www.sapweb20.com/blog/powerpoint-twitter-tools/)
The Backchannel
• Poll Participants
• Ask Questions
• Check for understanding
• Distribute information
• Watch for Q & A
• Resource:
The Backchannel: How Audiences are Using Twitter and Social Media and
Changing Presentations Forever by Cliff Atkinson
http://tinyurl.com/d4pubwz
Notes:
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9. Twitter for Training
Marketing Planner
Blog 1 – 2x/month:
• Examples: conference or other learning event summaries.
Author: Topic:
Author: Topic:
Twitter Post Ideas:
• Session / event info: • Link to speaker’s blog, website,
date/time/topic/registration registration info
info • Last call for registrations
• • Tweets during programs
• Topic/Speaker/registration info (photos, data nuggets)
• Blog posts (use Twitterfeed to • RT to Chapter members, NAC,
do this automatically) ASTDChapters, ASTD
• Key fact or statistic about
monthly program topic,
registration info
My other Twitter post ideas:
LinkedIn:
• Discussions (Create 1/week – can tie in to program topic)
• Monthly program events posted
Facebook:
• Monthly program events posted
• YouTube video clips from events
• Photos from every event
• Blog link
• Media Releases about events (post in Notes)
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10. Twitter for Training
Twitter Session Prep Worksheet
Date: Time:
Topic:
Registration Link:
Speaker’s website:
Speaker’s Blog:
Key facts/statistics/attention grabbers from session:
Tweet Moderator: Twitter Username:
Hashtag for session: Other Hashtags:
Slide # Tweet
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11. Twitter for Training
During the Session
• Let the audience know that you plan to use the backchannel in your
session
• Provide hashtag and username(s)
• Encourage them to tweet as a way to share their ideas/insights with the
group
• Questions can be tweeted as they arise
• Moderator can verbalize these are answer if they are SME
Notes:
Post Session
• Answer any unanswered questions in the Twitter stream
• Post a summary of key points /additional resources, link to a blog or
website
• Archive the tweets: http://www.tweetdoc.org/
• Continue conversations with those on Twitter
Notes:
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12. Twitter for Training
Resources:
Source: © 2011 Twitter. More at www.support.twitter.com.
http://davidkelly.me/2011/07/whats-twitter-chat/
Intro to Twitter: http://www.youtube.com/user/HRBartender#p/u/8/Hj4uWSAVd9o
Twitter Account Set-
Up: http://www.youtube.com/user/HRBartender#p/u/7/CNEuqNnBbqo
Twitter Profile: http://www.youtube.com/user/HRBartender#p/u/6/6prP28vUSeI
How to Find Twitter
Followers: http://www.youtube.com/user/HRBartender#p/u/7/4aoNsSzZJdo
Twitter Mobile Apps: http://www.youtube.com/user/HRBartender#p/u/6/5VwtESCMCLc
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