Pinterest for small businesses
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How to make the most of Pinterest as a small business
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Pinterest for small businesses
- 1. Pinterest for Business How to make the most of this stylish network
- 2. It drives more referral traffic than Google+, YouTube and LinkedIn Combined Valued at $3.8 billion Reach new audiences An international, fast-growing audience Perfect for visual businesses Why Pinterest?
- 4. Tea and Cake Board
- 6. What is a Pin?
- 7. Pinning from a website
- 9. Add to a board
- 11. Industry leaders Favourite businesses News, magazines and blogs Search for pins by interest. You can search by Pin, Board or Pinner – a good way to find other people who share your interests Who to follow
- 12. Who uses Pinterest? (Image: @MDGadvertising)
- 14. Home Inspiration Fashion Colours Places Food Pets Weddings Humour Customer generated content Seasonal How-to and tips (images and videos) Most popular board ideas
- 15. Your images The Pin It button Site design: no Flash Optimising your blog Maximising your website for Pinterest
- 16. Behind-the-scenes Your specialism Your expert knowledge Publications you follow Latest news Images and photos from your industry Make it fun! Build your online reputation
- 17. Pinterest clicks Website Call to action Funnelling your Pinterest traffic
- 18. Case study: Sarah Townsend, Copywriter
- 19. You can’t pin from Facebook Use the analytics Make sure you have a business profile and not a personal profile Ask customers to contribute Use hashtags Brand your pins (discreet logo or web address) Give detailed information in your pins Tips
- 20. On a piece of paper write down 10-20 words or phrases that come to mind when you think of your business. Group these into 3-6 categories, for example: Motivation, Places, People, Makes Me Happy, Relaxation, Design, Inspiration. Choose two categories that have the most words or phrases attached to them. Exercise
Notas do Editor
- What is Pinterest?Pinterest is an image-sharing site, which is easy to use, looks great, and is hugely addictive. Pinterest looks like an online pinboard and images such as photos or graphics are collected together by users onto themed boards. You can find new pins for your boards by following other pinners, searching for specific topics, or else pinning images from external websites straight onto your boards using a button you can install on your browser, or else a ‘Pin It’ button that a company has added to their website.Profile, Boards and Pins, Re-Pins, follow, comment, Like (heart)It’s very simple – it’s extremely addictive, sociable, positive, visual and stylish.
- Until recently, Pinterest users were female, young (facts) and the predominant topics were lifestyle and fashion. It’s becoming more diverse as more businesses realize its potential and start to build a presence.
- The best Pinterest boards – and the ones with the most followers – do not buy into the ‘sell sellsell’ ethos. My way of describing it is to imagine that Vogue have come to do a six-page spread on your business. They won’t just take photos of your products – they will feature your interests, your inspiration, your history, your workplace… Pinterest is all about showing off your business in a visual, fun way. It’s also about sharing other people’s images and building a community.
- 1/ Links between Pinterest and your websitePinterest images link back to the original site they were pinned from – no matter how many times they are shared or whether they are pinned by a company or by a fan of a product who has pinned it themselves. So if someone clicks on your pin they will be taken back to the original location – your site.So if you sell any kind of physical goods Pinterest can be a great way to share photos – and direct traffic back to your website.Maximising your websiteYour imagesBefore you go any further you need to look at the images you are using on your site and make sure they are the absolute best they can be! Good quality, professional photos that make people want to share them are the foundation for a strong social media presence, on all sites. You can have stand-alone photos of your products, or else you might like to mock up how they might look being used in real life, like a magazine shoot might show. Emphasize the ‘lifestyle’ element of your business to show people different ways your products could fit into their lives. It’s worth investing in some really great photos – and you can use these across all your marketing, not just your website and social media.On a technical note, ensure that images are properly labeled when you upload them or the tags that Pinterest will grab when people pin it won’t describe the photo properly, You need to think how your image will appear on its own – and what you want the caption to say. Tagging your photos properly is also great for SEO (search engine optimization).The ‘Pin it’ buttonEven if you don’t have a Pinterest account, make it easy for those who do to pin your images to their boards by adding the ‘Pin-it’ button to your website images. By clicking on this button, pinners can add the photos directly onto their boards, ready to by shared, liked and commented on by other users – and the image will always lead directly back to your site.This is a great way of growing your website traffic simply and easily.Optimizing your siteThere are certain businesses who still have a very low presence on Pinterest, despite having top-quality, slick images. The car industry is one, and restaurants are another. This is because they commonly use flash pages, which can’t be pinned to Pinterest. Flash pages and flash slideshows were immensely popular a few years ago but their popularity has been declining as more people more to smartphones which might not support them, and because of the difficulty in sharing images to social media. Some companies have invested vast amounts of money in flash websites which look slick and expensive but are irritating to people using various mobile devices and tablets or who want to link to them from social media.Optimizing your blogYou might think that your website is too word-based to share anything useful to Pinterest, especially if you sell services or consultancy rather than physical goods. But Pinterest now drives more traffic to publishers than Twitter, LinkedIn and Reddit combined. If you have a blog it is worth sharing your posts to a relevant board on Pinterest. The key here is to use a great stand-out image for each post and to label your pin appropriately to make people want to follow it. Mix up your blog pins with plenty of other information – you may want to have a ‘News’ board with the latest industry news, or else share your posts onto a board with related information and images.
- 2/ By building your online reputationThis is a bit less direct but well-used by consultancies or bloggers to build audiences. You can use your Pinterest boards to curate information from other sources, such as sharing pins from the big players in your industry that you think your followers will be interested in. For example, someone who is a small business consultant might share information and tips that their clients might find useful, as well as infographics, inspirational posts or other tools, such as videos, to motivate their followers.Pinterest is used by many businesses to give a behind-the-scenes snapshot of their company. Think back to that idea that you can use it like a Vogue feature spread to show everything you are passionate about.
- Her brand is ‘herself’
- Make sure you have a business profile and not a personal profile. There are two reasons for this: the terms and conditions state that you should use a business profile if you use it to drive traffic to a website used for business purposes. You get news, analytics and tips for business sent through to you – and as Pinterest gets more business-focused, it will become more important to know how to make the most of features such as Rich Pins that are only available to businesses.