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Social Media’s Influence on Search: Going Beyond Rankings
- Social Media’s Influence on Search: Going Beyond Rankings Jennifer Sable Lopez Director of Community at Moz @jennita
- Is Social a Ranking Factor?
- No.
- http://www.youtube.com/watch?v=udqtSM-6QbQ Not Directly
- How We’d Like it to Work
- Create a Great Resource
- Get Tons of Social Shares @jennita #SMXSydney
- Rank #1 in Google! @jennita #SMXSydney
- How it Really Works
- Create a Great Resource
- Get Tons of Social Shares @jennita #SMXSydney
- Shared with Authority @jennita #SMXSydney
- Of Varying Degrees @jennita #SMXSydney
- Lots of People See it @jennita #SMXSydney
- Get Mentions Across Web @jennita #SMXSydney
- Earn Lots of Links @jennita #SMXSydney
- With Varying Anchor Text @jennita #SMXSydney
- From High Authority Sites
- Including This One?
- Including This One? @jennita #SMXSydney
- Rank #1 in Google! @jennita #SMXSydney
- Whew.
- Social Assists + Influences SEO in Many Ways
- Quick Indexing @jennita #SMXSydney G+ post indexed! Damn good lookin’ SERP right there!
- Grows Exposure @jennita #SMXSydney
- Increase Links @jennita #SMXSydney Beginner’s Guide to Social launched in January. ! In February we did another push. ! It continues to earn links & social shares!!
- Demonstrates Popularity @jennita #SMXSydney
- Signal of Relevance @jennita #SMXSydney Connect your G+ account to Adwords! “Recent posts” is all about our latest launch!!
- Branding @jennita #SMXSydney
- Personalized Results @jennita #SMXSydney This is a G+ Post Page – They ALL get indexed! Good thing we had “Moz Local” in the beginning of the title eh?!
- Grow Traffic @jennita #SMXSydney @jennita Social! Search!
- How Do You Integrate Social Into Your Search Strategy?
- Start by Making the Experience Consistent.
- @jennita #SMXSydney! Let’s Look at this Post
- @jennita #SMXSydney! How it Looks in Search Ooooh Noms!!! 449 calories!! Author has other recipes!
- @jennita #SMXSydney! And on Facebook
- @jennita #SMXSydney! What about Twitter?
- @jennita #SMXSydney! Boom. Pinterest.
- @jennita #SMXSydney! Overall Experience? Holy Consistency!! J
- How Most Pages Look
- @jennita #SMXSydney! Nice, Informational Page
- @jennita #SMXSydney! SERP - Looks Good eh?
- @jennita #SMXSydney! What About on Facebook? Not too bad, eh?
- @jennita #SMXSydney! And Pinterest… Oooh! Pretty picture
- @jennita #SMXSydney! Google+ Ouch.
- @jennita #SMXSydney! Twitter Snooze...
- @jennita #SMXSydney! Overall Experience? Completely Inconsistent L
- Put as Much Effort Into Social as You Do Into Search
- Start With Open Graph
- @jennita #SMXSydney!
- Nutella SERP @jennita #SMXSydney
- Nutella Page on Facebook @jennita #SMXSydney
- How Open Graph Works @jennita #SMXSydney @jennita On-Page Title + Title Tag! Title When Shared on FB!
- OpenGraph – http://ogp.me ! <!-- Open Graph data -->! <meta property="og:title" content="Title Here" />! ! <meta property="og:type" content="article" />! ! <meta property="og:url" content="http://www.example.com/" />! ! <meta property="og:image" content="http://example.com/ image.jpg" />! ! <meta property="og:description" content="Description Here" />! ! @jennita #SMXSydney!
- Facebook Debugger @jennita #SMXSydney https://developers.facebook.com/tools/debug!
- Facebook Debugger @jennita #SMXSydney If your page isn’t showing up properly in FB!
- Facebook Debugger @jennita #SMXSydney Or you have an old version of the page cached in FB!
- Facebook Debugger @jennita #SMXSydney Use the FB Debugger to re-cache!!
- Twitter Cards
- @jennita #SMXSydney! Regular Text Tweet Snooze...
- @jennita #SMXSydney! Summary Card (default) Community WIN!!
- @jennita #SMXSydney! Summary Card Large Image Community
- @jennita #SMXSydney! Twitter Card Code ! <!-- Twitter card data -->! <meta name="twitter:card" content="summary">! ! <meta name="twitter:site" content="@twitterhandle">! ! <meta name="twitter:creator" content="@AuthorTwitter”> ! ! <meta name="twitter:title" content=”Title specific to Twitter – short works great!">! ! <meta name="twitter:description" content=”Remember this is being shared on Twitter, make it enticing to the FB user.">! ! <meta name="twitter:image" content=”image URL for the image you want to display">! !
- @jennita #SMXSydney! Twitter Card Validator https://dev.twitter.com/docs/cards/validation/validator!
- @jennita #SMXSydney! Add Your Site
- @jennita #SMXSydney! Twitter Card Analytics
- Pinterest – Rich Pins https://developers.pinterest.com/rich_pins/!
- @jennita #SMXSydney! Regular Pin
- @jennita #SMXSydney! Rich Pin !
- @jennita #SMXSydney! Rich Pin !
- @jennita #SMXSydney! http://mz.cm/1hD5c8H!
- @jennita #SMXSydney! Rich Pin = Schema.org
- @jennita #SMXSydney! Rich Pins Validator https://developers.pinterest.com/rich_pins/validator/!
- There’s No Doubt, that Social Influences Search.
- It’s Your Job, to Make the Most out of It!
- Jennifer Sable Lopez Director of Community at Moz @jennita !! Thank You
