6. Advocates vs Influencers
Influencers Drive Awareness
Advocates Drive Action
Advocates Are More Loyal &
Have More Passion
More Likely to Offer
Recommendations
92% Trust Advocates Over
Influencers
Via Jay Baer & Zuberance @CharityJen #NCRecre8 @NCRPA
8. Ambassador
IMPACT
@CharityJen #NCRecre8 @NCRPA
30 Day Voting Challenge
Employed SMA’s on Last Day
Drove Votes to Place from 38 to 22
Won $45K Grant
Holiday Meals Drive
Employed SMA’s on Last Day
Raised $75k, Largest One Day Revenue
24 Hour Telethon
First Year: $25,000
Next Year: $55,000 and Trending!
9. Setting Up Your
PROGRAM
Simple Complex
Corkboard
Flyer
Ambassador List
Website Info Page
Online Signup Form
Online Resources Page
Featured on Website
Welcome Packet
Certificate of Membership
Monthly Email
Recognition in Print
Guest Blog Posts
Event Involvement
@CharityJen #NCRecre8 @NCRPA
10. Ambassador
IDENTIFICATION
Volunteers & Program Participants
Employees!
Meetups and Networking Events
Active & Engaged on Social Media
Search by Popular Hashtags
Comments on LinkedIn Pages
Buzzsumo Influencers Section
LittleBird (getlittlebird.com)
@CharityJen #NCRecre8 @NCRPA
12. Ambassador
RECRUITMENT
Step 1: Determine Objective
More Hikers or Campers.
More Participants in Event. General Awareness.
Step 2: Outline the Ask and Action
Share on Facebook. Distribute a Flyer.
Write a Blog Post. Advertise.
Step 3: Extend Invitation
Meeting with Employees or Community Group.
Personal Invitation by Email or on Social Media.
Post Offer Newsletter.
@CharityJen #NCRecre8 @NCRPA
13. Ambassador
engagement
Keep Informed of Activities
Include in Collaborations
Offer Exclusive Invitations
Offer Discounts
Treat Them to Coffee
Celebrate Victories
Make Them Feel Special!
@CharityJen #NCRecre8 @NCRPA
14. Ambassador
RETAINMENT
Send Greeting or Thank You Cards
Speaking Opportunity at Events
Panel Invitations
Features in Newsletters
Include in Photos or Videos
Use Quotes in Materials
Spotlights in Social Media
Keep Them as Friends!
@CharityJen #NCRecre8 @NCRPA
16. RECAP
Set Up Your Program
Simple: Flyers and a Corkboard
Complex: Website, Social Media, Emails, Certificates
Identification
Employees, Volunteers, Networking, Social Media
Recruitment
Determine Objective. Outline the Action. Extend the Invitation.
Engagement & Retainment
Make Them Feel Special. Keep Them as Friends.
@CharityJen #NCRecre8 @NCRPA