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The audience of our station
Our target audience, as already explained, was one of the younger generation.
We chose this because we felt it'd be easier because we fit within this audience
and we had the same level of understanding of whatyounger people want. We
chosestories that were aboutyounger people, interviewing younger people and
involving more youthfulproduction members to fit with this audience. This means
that we believe our audience will fit within the fifteen to twenty five area and will
follow our target audience closely. Our station tried to focus on entertainment
and things that we knew younger people would be interested in - for example
festivals and technological developments. Young people enjoy the media when it
is aimed at them, which is why we believe our audience will be. An example of
this is magazines, usually read by younger people that hold negative stories but
are also lighthearted throughout.
Magazines hold more interest for our target, being the older teenage years. This
sourcesuggests thatlighthearted media appeals to white, teenage females, which
is kind of what we expected of our audience for our station. Using the same
formatand level of stories for our bulletin, we would expect that the majority of
our audience will fit this category. Though we had no specific gender target, we
expected a larger female audience. A lot of people involved in the production -
newsreaders etc - and people weinterviewed were female. However, our stories
focused on men; not for any intention. Despite this, I still believe our audience is
largely female because the gender of people involved in the news doesn't really
affect the interest of a certain gender. As long as the age range is the same and
the stories hold interest, it'll be more appealing. However, it is close to balanced
for the men and women who listen to the radio, men are actually morelikely to
This information shows that men are more interested in technology, which could
contradict my current opinion on the gender of our audience. However, it also
shows thatthree quarters of owners areyoung, and a large chunk of them is
within our audience, so it supports thatour stories appeal to the younger
Itis unclear of the social status of our audience. A lot of the stories were based
around ordinary people in a local area, none of a particular class focus. However,
we did avoid the upper class and the negative stories may associatethose
involved with a lower class background. Becauseof this, I believe that a majority
of our audience would be lower/middle class, with a lack of the upper class.