A project I completed for my portfolio, I attend Full Sail University

1. PERSONAL BRAND EXPLORATION
Jenna Sherman
Project & Portfolio I: Week 1
Sept.18, 2022

2. My core values for my business is: honesty, dependable, successful in helping my clients
and working as hard as I can to get them the answer and outcome they want/need. For
being a talent manager my principles are: Alignment with Strategy, Internal Consistency,
Cultural Embeddedness, Management Involvement, Balance of Global and Local Needs,
Employer Branding Through Differentiation. As for an Attorney: Independence of the
lawyer and the Bar, Legal professional privilege and con
fi
dentiality , Prohibition of
Con
fl
icts if Interests, Competence, Dignity, probity, loyalty and diligence,Respect towards
professional colleagues, Contribution to the proper administration of justice and respect
for the rule of law, Right to fair remuneration.
The culture and background behind my business is helping POC help get their name and
brand out there, to be
fi
nally seen and heard! I have the background of talent manager to
my
fi
ancee’ as he is a writer and person of color. My
fi
rst actual client, then would be
another young man pursuing music and he is my second client. My personal attributes is
just seeing the person’s talent and nothing more than that.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Talent Agent
• Talent Managers
• Attorney
BRAND ARCHETYPE - I would go
by results which was, Royalty Brand
Archetype. I am going to make sure
that my clients get the best help.
Hope to inspire more people to
allow their talents to shine through,
while being there to help and do
things right way with the laws and
rules as their attorney.
Talent Management for Agents/ Attorneys
Picture Relevant
to Your Industry
Goes Here

4. Entrepreneurs
TARGET AUDIENCE
Ashton Jackson
Outreach Plan:
• Come with more information on how to do certain
things and move certain ways
• Set up a time to sit down and meet up to talk about
business endeavors.
• I will follow up with him by a simple text or even sit up a
time to sit down and discuss everything.
PROFILE
PICTURE
Writer / Entrepreneur
DJ Am
Outreach Plan:
• I will reach out to him by social media his Instagram
page.
• I will also try and contact him directly with the info given
out for his customers to reach him.
• I can sit down in a few weeks when he isn’t as busy to
do a follow-up.
PROFILE
PICTURE
Dj / Entrepreneur
Rico Tampico
Outreach Plan:
• I am going to reach out to Rico through his Instagram
and even his TikTok.
• My initial contact I will email his email provided on his
Instagram.
• I can have a meet up in a month or so when he comes
back into town.
PROFILE
PICTURE
Rapper/ Entrepreneur

5. GOALS
Short Term: (Immediately After Graduation, 2024)
• Continue my education and get into law school.
‣ Upon receiving my BA it would take 3 years to
earn my JD and complete law school and after
I would have to take the BAR.
Mid Term: (2028)
• Passing the BAR.
‣ After receiving my JD, I would apply to take the
bar exam, and after that I would have to apply
for admission to the State Bar of California.
Long Term: (2040)
• Hope to have my own talent manager/attorney
business open with copious amounts of clients to
work with.
‣ By twelve years in with my degree and my
license, I hope to see my business growing
and exceeding in all possible ways.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Marketing and Advertising Skills
SOFT
HARD
Novice / Adept / Expert
Public Relations Skills Novice / Adept / Expert
Excellent communications Novice / Adept / Expert
Leadership skills Novice / Adept / Expert
Accounting Software
SOFT
HARD
Novice / Adept / Expert
Operating System Software Novice / Adept / Expert
Deductive Reasoning Novice / Adept / Expert
Oral Expression Novice / Adept / Expert

7. I help my clients do what it is they love to do
by all means necessary.
PROMISE

8. CREDENTIALS
Work Experience:
• Program Leader for after school program
of students
• Secretary for a small company ‘ProPak’ in
my hometown.
Education:
• Media Communications Certi
fi
cate
Program, Full Sail University
• Business in Entertainment, B.S., Full Sail University (2024)
Awards:
• Played sports up til I was 20 from high
school into college, I was the captain of
my teams, making varsity my freshman
year in both Basketball and Softball.
• Manager Role at my
fi
rst actual job
‘McDonalds 8 months in.

9. COMPETITION
Christine P
fl
üger
Industry Experience:
• Experience in singing and performing
Education:
• Full Sail University (2024)
Leadership Experience:
• Lead Teacher at Drama Kids International
Skills and Pro
fi
ciencies:
• Entertainer for Murder Mystery Dinner- 0 Endor.
• Entertainer for Old Tuscon Stories-0 Endo
• Has actual experience in the industry and in front of
other people.-0 Endor.
Jenna Sherman
Overall Online Presence:
• She has 7 connections; her banner image is
customized with a black and white photo of what looks
like her. The headshot could be more professional. Her
pro
fi
le showed a lot of what she showcased in but
hardly any details of any of it. No published articles.
She has not been active on her other social medias
(i.e.) F.B., Twitter and Instagram since 2020. Her
LinkedIn URL is not costomized. Grade: Average;
55/100.
HEADSHOT
Industry Experience:
• Writing Different Companies,
knowledge of talent management, etc.
Education:
• Media Communications Certi
fi
cate Program, Full Sail
University
• B.A. Business in Entertainment, Full Sail University
(2024)
Leadership Experience:
• Manager of one client already
• Held Management positions in prior job
Skills and Pro
fi
ciencies:
• Different program knowledge (word, excel, keynote,
etc.)-0
• Management skills -0
• Great communication skills -0
Overall Online Presence:
• 4 connections, My banner image is not customized, My
headshot does look professional; don’t have many
details and no published articles. Not very active on
business social media accounts but personal ones I
am, and my linked in url is not customized either.
Grade: Poor, 33 out of 100

10. COMPETITION
Khahary Whitehead
Noteworthy Experience:
• Was an ex-marine corp
• Has a lot of experience in different backgrounds of jobs/
careers
Jenna Sherman
HEADSHOT
Industry Experience:
• Khahary has knowledge in building his
business, talent management, etc.
Education:
• B.A. Business in Entertainment, Full Sail University
(2022)
Skills and Pro
fi
ciencies:
• Supervisory Skills - 14 endorsements
• Communication - 11 endorsements
• Delegation - 10 endorsements
Overall Online Presence:
• 294 connections; no customeized banner image,
Headshot very professional! Very detailed pro
fi
le , has
many published articles, however could not
fi
nd any
other social medias for him. And his LinkedIn url is
customized
• Grade: Superior? 77 out of 100
Industry Experience:
• Writing Different Companies,
knowledge of talent management, etc.
Education:
• Media Communications Certi
fi
cate Program, Full Sail
University
• B.A. Business in Entertainment, Full Sail University
(2024)
Leadership Experience:
• Manager of one client already
• Held Management positions in prior job
Skills and Pro
fi
ciencies:
• Different program knowledge (word, excel, keynote,
etc.)-0
• Management skills -0
• Great communication skills -0
Overall Online Presence:
• 4 connections, My banner image is not customized, My
headshot does look professional; don’t have many
details and no published articles. Not very active on
business social media accounts but personal ones I
am, and my linked in url is not customized either.
Grade: Poor, 33 out of 100

11. BRAND POSITION
For any artist who is over looked who is trying to
make their dreams a reality, I provide to always
provide my best service to my clients and their
careers because if no one is going to look out for
them, we will.
ALL-IN-ONE MANAGEMENT

12. NETWORKING &
MARKETING
Industry Events & Organizations
• NSHRM Talent Conference & Expo
‣ April 16-19, 2023 | Orlando, FL
• International Conference on Talent & Performance
Management (ICTPM)
‣ June 3, 2023 | New York
• TalentNext Credit Union Conferences
‣ September 10-12, 2023 | Savannah, Georgia
Digital Marketing
• Primary Content: type of content I am trying to work on, is making
sure my artist/clients work gets seen, so I will start posting more of
their work and then just post brand info and contact info in case
anyone else needs help.
• Primary Tools: Some social network tools that I can use is just the
promotion tool, to promote my posts (at an extra cost), I would have
more lively and vibrant posts and stay as active as possible to show
other clients how serious I am.
• Website: A way that I can use my digital portfolio to help make my
personal brand by showing my clients and how hard I actually work
for them and how I actually care. It is more of a family environment
and I want my clients to know I always have their best interests at
heart and I will do everything in my power to make my clients happy!
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• The type of mentor I am seeking out is someone
already in the business who knows the games. I would
try to get a well known talent agent/manager to help
me.
Formal Education
• B.A. Business In Entertainment, Full Sail University
(2024)
Technical Skills
• Get my LLC to start my small business for a talent
agency. May 2024
• Apply to Law School. August 2024
• Receive my JU become an attorney
fi
nally, and open up
my All-In-One Management Business. December 2027
Soft Skills
• Start networking and building professional relationships,
May 2024
• Work on my communication skills and pitching skills.
May 2024
• Further my marketing knowledge, May 2024

14. Jenna Sherman
You know is it not so hard to
fi
nd an actual good
talent manager, let alone an attorney? Well, what I do is both of
those things. In fact, after I get my degree(s) and pass the bar exam I will
open up my own business and inside help the business needs and legal
needs.
“

15. REFERENCES
Whitehead, K. (2019) LinkedIn Account https://
www.linkedin.com/in/khaharywhitehad/
P
fl
ueger, C. (2021) LinkedIn Account https://www.linkedin.com/
in/christina-p
fl
ueger-884973139/
BetterTeam (2022) Job Description: Regional Marketing
Manager Job Description https://www.betterteam.com/job-
descriptions
McChrystal Group (2022) SHRM Senior Leadership Programs ;
Upcoming Events https://shrm.org/LearningAndCareer/
learning/Pages/SHRM-Senior-Leadership-Programs.aspx
HR Professionals (2019) 7 Key Skills Every Talent Manager
needs https://www.insightsforprofessionals.com/hr/talent-
management/key-skills-every-talent-manager-needs