3. “ bridging the difference between cultures”

4. 1. To understand the worldwide political, cultural & business environments. 2. To develop many cultural approaches to the way we conduct business. 3. To become inter-culturally skilful because of the need to work with people from any different cultures simultaneously. 4. To learn how to adapt to living in other cultures successfully. 5. To give up our ethnocentricity i.e. to give up our belief that our culture is superior when working with colleagues from different cultures.

6. CROSS CULTURAL COMMUNICATION ERRORS

12. MASCULINITY 52

17. HIGH POWER DISTANCE 80

19. HIGH UNCERTAINTY AVOIDANCE 68

21. LIMITATIONS OF HOFSTEDE’S DIMENSIONS

30. LIMITATIONS OF TROMPENAAR’S DIMENSIONS

32. OUR RECOMMENDATIONS FOR CROSS CULTURAL BUSINESS IN QATAR

37. Thank you for listening ma'a salama