Finding Your Blogging Voice
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With over 6.7 million people blogging, how do you develop a unique, distinct voice that stands out from the crowd? Finding your individual voice and learning to maintain consistency is one of the keys to becoming a successful blogger. Using examples, we’ll explore what voice is, why you need it, how to find it, and how to keep it consistent across multiple platforms.
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Finding Your Blogging Voice
- 1. Flickr photos: Howard Lake & SophieG*
- 2. Voice is how you speak to your audience
- 3. VOICE = Diction + Syntax + Tone • Diction: The manner in which something is expressed in words. • Syntax: The structure of sentences. • Tone: The attitude of a writer toward a subject or an audience.
- 4. Tone isn’t just what you say, but rather HOW you say it • Your word choices • The phrases you use (or overuse) • Your sentence complexity • Your grammar
- 5. Science Daily Doctor-to-doctor, highly technical, complex terminology & sentences
- 6. Metropolitan Pain Consultants Health Blog Doctor-to-patient, simple words/explanations, short paragraphs.
- 7. Why is tone important? • Expresses your personality • Sets you apart from millions of other bloggers • Makes you memorable • Makes you relatable • Builds trust & familiarity
- 8. MailChimp Honest, relatable, casual, transparent, trustworthy
- 11. Define your purpose Are robots reading your blog? No, humans are. Ok, what kind of humans? The _______ kind. Cool. What do they want from you? They want _______. Why do they want that? Because _______.
- 12. Outline your personality How do you want your readers to describe you? How do you see yourself?
- 13. Get to know your audience
- 14. Who is your target audience?
- 15. Who AREN’T you writing for?
- 17. Ask your readers why they like your stuff • Is it the pretty pictures? • Because you share new ideas? • Are they fascinated by the topic? • Do they like the way you write? • Do they like your personality?
- 18. Use your audience intel to help them feel comfortable when they visit • People have an innate desire to belong • They want to connect with you
- 19. People read on their own timeline, not just when you’ve published a new post
- 21. Match your tone to your topic
- 22. Maintaining a consistent voice is easiest when you’ve put some thought behind the process.
- 23. Vocab matters Awesome, Far Out, Groovy, Great, Super, Excellent, Kick-Ass, Peachy, Phenomenal These all mean the same thing.
- 24. Technical language: proceed with caution
- 25. Slang, acronyms, & specialized terminology Rule of thumb: If 95% of your audience is likely to understand the jargon you’re using, you don’t need to explain it.
- 26. Easy reader research trick Figure out what words they’re already using to discuss your topic • Facebook • Twitter • LinkedIn • Pinterest
- 27. Humor can be tricky • Be humble - it’s better to make fun of yourself vs others • Err on the side of subtlety unless you know for sure you can pull off overt jokes • Beware of misunderstandings, especially if the content is taken out of context
- 28. Overcoming fears • Embrace criticism • When doubt creeps in, find a fresh set of eyes • Internal debates are awesome • If you can’t decide, sleep on it
- 29. The best voice is the one you’re comfortable using