Guidelines for making a video making the case for sustainable enterprise

1. Making the case for
sustainable enterprise
:: some guidelines for movie making ::

2. 1: a project or undertaking that is especially difficult, complicated, or risky
2: readiness to engage in daring or difficult action
3:
(a) a unit of economic organisation or activity; especially a business
organisation
(b) a systematic purposeful activity

3. There is a multiplicity of organisational and
business types that might be characterised as
Private
sector
Public sector Civil society
For profit Not for
profit
In transition Start-ups

4. (with a viable business model)

5. Objective
• An engaging video clip that gets across the
importance of transitioning to sustainable
enterprise as soon as possible
• Must be accessible, must be grounded in
science
• Audience: business and their stakeholders

6. Process
• Storyboard
• Curate
• Create

7. Images
• Powerful images (but not too distressing!)
• High resolution (e.g. Flickr)
• Image as metaphor

8. Video
• Video bites (not too long, blend with images)

9. Audio
• Copyright free music
– e.g. Moby

10. Timing
• Rule of thumb:
– Don’t produce anything that is so long you
wouldn’t watch it yourself on YouTube