www.marshmallow.in

2. a|b|o|u|t

3. • strategic creative division of metieta advertising private limited
about - • here to create memorable brands; we look at the whole picture and not
us just offer an ad-hoc communications solution
• offer an extensive and quality range of brand communications services
with a long-term perspective based on meticulous research,
identification of insights and strong planning
• closely work with our clients as their partners to better connect their
brand to their target audiences

4. • we are all about “brands”
about - • we are all about “insights”
us
• we are all about “long-term partnerships”

5. • we create marshmallows aka memorable sweet brands that will be
eternally loved and consumed by its target audiences
about -
name • we have the right kind of ingredients to create a memorable brand
• we have that skilled and elaborate systematic chaos brand approach
model
• we only offer tailor-made strategies and creative solutions that are
best-fit for the brand
• we work on a long-term perspective and do not get lured by short-
term, stop-gap, reactive propositions
• we are your medicine to cure your “not a hundred percent” winning
brand

6. • to be a long-term communications partner to our clients
about - • create leading brand equity for our clients’ brands by building
vision memorable, sustainable and winning brands, while maximizing return
on investment in their brands
• thus become the best in the business
• thus create a sustainable and profitable business

7. • to be knowledgeable
• to be a keen observer
about - • to be research oriented
mission • to be insightful
• to be goal-oriented
• to be certain on target audiences
• to be future-ready
• to be strategically strong
• to be innovative in our creativity
• to maximize clients’ return on investment
• to be a partner
• to be productive
• to be people’s people

8. • we are marshmallows
• we have common purpose
about – • we deliver impeccable quality
• we are accountable
way of life
• we are honest
• we are a team
• we are partners
• we are passionate
• we are leaders
• we share
• we are diverse
• we are focused
• we are insatiably curious
• we work smart
• we are responsible
• we are simple
• we are ingenious
• we act like owners

9. c|a|p|a|b|i|l|i|t|i|e|s

10. • brand strategies
capabilities – • implementation
naming
brand
logo creation
consulting brand architecture including umbrella branding, sub-branding and
brand extensions
brand vision, mission and core values
brand positioning
brand identity including brand personality
brand guideline document
brand communications

11. • we develop effective creative strategy that serves as a guideline for
the creative solutions for the campaign and in turn the brand
capabilities –
creative • we deliver the “big idea” and the detailed roadmap for the creative
consulting solutions
• big idea ensures right messages to the right target audiences in the
most creative manner and also ensures that every piece of
communication adds to the overall brand equity
• the roadmap defines the tone, the tactics, the language and the
clutter breaking approach

12. • advertising
capabilities – • digital and social media
• production
creative
• display
solutions • corporate
• support services

13. e|x|p|e|r|i|e|n|c|e

14. • we are a team of diverse collective genius at work and hence are
more efficient and effective
experience • we have the right kind of know-how to create a memorable brand –
technical and creative expertise, market understanding, consumer
knowledge and insights, research and strategy background and
network
• more so – previous entrepreneurial success in the same field –
collectively handled more than 500 local and global brands across
diverse industries in last 15years

15. c|o|n|n|e|c|t

16. 401, b wing, krishna complex, opp. devashish school
bodakdev, ahmedabad - 380 054, gujarat, india
connect -
ahmedabad t: +91- 79 - 2687 0983, 2687 2455, 4020 0700
f: +91 - 79 - 2687 1767
e: ping@marshmallow.in
w: www.marshallow.in

17. 13, 1st floor, contractor building
15, vaju kotak marg, fort, mumbai – 400 001, india
connect -
mumbai t + f: +91- 22 – 4022 6380
e: ping@marshmallow.in
w: www.marshallow.in