See original post at http://jeffzelaya.com/define-social-selling-sales-influencers/ What's the definition of Social Selling? LinkedIn defines social selling as the the ability to leverage your own professional brand and social network to gather insights and connections, then use that information to discover new opportunities, sell, and get business done. Still a little confused? Check out this deck featuring LinkedIn & Social Selling Influencers like Jamie Shanks, Melonie Dodaro, Jeff Zelaya, Brian Burns, Viveka Von Rosen & Julio Viskovich, among others. They answer the question: What is Social Selling?

1. What is Social Selling?
LinkedIn Influencers Define Social Selling

2. LinkedIn’s Definition of Social Selling:
“Social selling is leveraging your own professional brand and social network
to gather insights and connections, then use those information to help you
discover new opportunities, sell, and get business done.
Social selling is transforming the traditional sales process of sales lead
generation, sales prospecting, cold calling, building and maintaining
relationships, and much more.
LinkedIn's sales solutions offer the tools you will need to become a social
selling pro..”
What is Social Selling? More at: http://jeffzelaya.com/social-selling

3. Andy Kellam Defines Social Selling:
“All selling is inherently social no
matter what channel or information
you use. It is up to each sales person to
choose how they treat the person they
want to sell to: a faceless name to be
talked at or real, live human with their
own goals to achieve.”
Andrew Kellam works at LinkedIn as an Enterprise Account Executive. He has over
a decade of experience advising senior executives on strategic issues underpinning
business growth including talent management, sales transformation, change
management, innovation and process redesign.
What is Social Selling? More at: http://jeffzelaya.com/social-selling

4. Melonie Dodaro Defines Social Selling:
“Social selling is a sales technique that
focuses on building relationships with
your market and utilizes social
networking sites such as LinkedIn,
Facebook and Twitter.”
Melonie Dodaro is known as Canada's #1 LinkedIn Expert. Her blog was featured as
one of the 10 Social Media Blogs by Social Media Examiner. Melonie recently
released a new book entitled “LinkedIn Code”. She specializes in helping
businesses & sales teams leverage LinkedIn & social selling
What is Social Selling? More at: http://jeffzelaya.com/social-selling

5. Jamie Shanks Defines Social Selling:
“Meeting the buyer where the buyer is
conducting due diligence and arming
themselves with information, to make
informed decisions – ONLINE. Social Selling
is also about leveraging these online tools
to help a sales professional have a more
pertinent and effective conversation with
their buyers”
Jamie Shanks has built the world's largest Social Selling training program, helping
empower sales professionals around the globe. He is part of the world's largest
network of Social Selling training experts, who contribute their best practices.
What is Social Selling? More at: http://jeffzelaya.com/social-selling

6. Jeff Zelaya Defines Social Selling:
“Social selling is when YOU the sales
person, leverage your personal brand to
network, build relationships and then to
influence and benefit those relationships
by providing value through engagement,
education and relevant
recommendations.”
Jeff is a social selling expert, marketing consultant and a professional public
speaker who has presented at 53 events in the past 3 years. He’s the #1 most
recommended social seller on LinkedIn under the age of 30 and has generated $1.2
million in revenue in 18 months by using LinkedIn for lead generation.
What is Social Selling? More at: http://jeffzelaya.com/social-selling

7. Brian Burns Defines Social Selling:
“I feel Social Selling is a lot more then using
Social Media to share your Sales Pitch via
Content. I feel that Social Selling is more
about Breaking the Ice and building rapport
in a Authentic, Sincere manner based on
Common interests.”
Brian Burns is the Author of the Best Seller "Selling in a New Market Space" and
Host of The Brutal Truth About Sales & Selling Podcast. Brian has spent 20 plus
years selling enterprise software.
What is Social Selling? More at: http://jeffzelaya.com/social-selling

8. Viveka Von Rosen Defines Social Selling:
“We have to remember social over
selling. Social media platforms do not
lend themselves to a hard sell. But they
are a great place to engage and
develop true business relationships
based on familiarity and trust.”
Viveka Von Rosen is the author of LinkedIn Marketing: An Hour a Day &
contributing LinkedIn expert to The Sophisticated Marketer's Guide to LinkedIn.
Viveka helps entrepreneurs, corporations and small business owners use LinkedIn
and Social Selling for better business and personal branding results.
What is Social Selling? More at: http://jeffzelaya.com/social-selling

9. Evan Weber Defines Social Selling:
“Social selling can take on many forms in
this day and age. Facebook, Twitter,
Instagram, and Pinterest should be
leveraged to generate followers and traffic
to the site to sell products. Visitor
retargeting on Facebook and Twitter
should be used to increase website
conversion rates. Building targeted fans
and followers is paramount to increasing
exposure and leveraging the social
channel. Effectively advertising on social
networks holds a tremendous amount of
upside for all businesses selling on the
web.”
Evan Weber is the CEO of Experience Advertising. He is an expert Digital Marketing
Consultant, LinkedIn Expert and leads an Online Marketing Agency full time.
What is Social Selling? More at: http://jeffzelaya.com/social-selling

10. Marki Lemons Ryhal Defines Social Selling:
“Social selling is my ability to listen to
your conversation, engage you on
topics that are of interest to you and
provide you with great content on that
subject that will ultimately lead you
to doing business with me.”
Marki Lemons Ryhal is an Award Winning Social Selling Speaker and Social Media
Course Author who has provided social media and social selling training to over
30,000 students worldwide.
What is Social Selling? More at: http://jeffzelaya.com/social-selling

11. Julio Viskovich Defines Social Selling:
“Social selling is a layer over top of your
current sales process that empowers
salespeople to harness social media to
connect with buyers and prospects during
traditionally dark periods and build a level
of trust never seen before.”
Julio Viskovich is one of the world's premier digital strategy, online video and
social selling trainers. Julio has developed campaigns and strategies to empower
all types of organizations from Fortune 500s to Small Businesses to individuals.
What is Social Selling? More at: http://jeffzelaya.com/social-selling

12. John Byrne Defines Social Selling:
“Socially selling like any sales skill it is a
discipline. By using social media , with
particular emphasis on LinkedIn to
connect, inform educate and influence
your prospective buyers and existing
clients. It does not eliminate the need for
traditional professional sales skills, rather
it can enhance them helping to elevate
the salesperson to a Trusted Advisor.”
John Byrne has over two decades of sales experience. John has developed a
comprehensive range of skills including inside sales, SPIN Sales, business
development, sales management & training and most recently Social Selling.
What is Social Selling? More at: http://jeffzelaya.com/social-selling

13. Gary Kissel Defines Social Selling:
“Social Selling is not new but now we are
dealing with a global market with
instantaneous communication. LinkedIn
and other social platforms have emerged
to dramatically increase opportunities for
finding, connecting and engaging–the
essence of social selling”
Gary Kissel is a LinkedIn specialist & coach. He loves to help others to grow their
business via LinkedIn. Gary grew his own real estate business via LinkedIn
What is Social Selling? More at: http://jeffzelaya.com/social-selling

14. As Featured On LinkedIn:
What is Social Selling? More at: http://jeffzelaya.com/social-selling