http://JeffZelaya.com Social Media Presentation for Butler, Robbins & White- Global Revenue Recovery Firm & Think-Tank

1. BRW’s Social Media & Marketing Think Tank Created by: Jeff Zelaya http://www.JeffZelaya.com

2. Overview Social Media Introduction 6 Steps to Create BRW’s Social Media Plan Interact, Brainstorm, Collaborate Q & A

3. What is Social Media? “Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques.” -Wikipedia.org

4. Again ,What is Social Media? An ongoing conversation that’s happening RIGHT NOW A promotional channel for content distribution A long-term return on efforts A steady stream of information for: Research Feedback Building Relationships

5. Social Media Statistics 3 out of 4 people use social networks regularly Social media has overtaken email as the #1 activity on the web 17% of all web usage Over 200 Million Blogs 900,000 Blog Posts Everyday 34% Post opinions about companies, brands and products 93% of Social Media users believe companies should have a presence in social media

6. Social Media Platforms 400 Million users, 20 million join fan pages everyday 5 Billion links are shared 35 years & older is fast growing segment FB adds 100 million users in 6 months

7. Social Media Platforms Over 80 Million users Over 10 Million daily updates

9. 4th largest site on the web

11. Feedback

12. Networking

13. Promotions

14. News/company update

15. Lead Generation

16. Referrals

18. Case Study: Martell Home Builders Customer Centric Strategy Fresh Content helps SEO YouTube videos Weekly project photos

19. Case Study: Martell Home Builders Why were they successful? Relationships w/ Customers Transparency Clear Goals Vision Streamlined Sell experience

20. Case Study: Broward Outreach SM launched in May 2009 Twitter, FB, YouTube, Blog Started with 10 regular volunteers Last week we had 30+ volunteers Over 200 total volunteers Raised over $1,000 worth of donations Created 3 Key Partnerships

21. Case Study: Broward Outreach

22. Case Study: Broward Outreach Results: Top Volunteer Group Award!

23. Creating a social media plan Steps: Preplanning Listen to the conversation Create target profile Set goals Join the conversation Measure ROI

24. Step 1: Preplanning How does info flow in our industry? Where do people get their info? How do clients interact in our industry? Do they hang out in networks? What influences our clients?

25. Step 1: Preplanning What channels are we currently using? Drip Marketing Websites Ads Direct Mail Newsletter

26. Step 1: Preplanning Who are we? What do we want to be? How can social media be used to compliment our business goals? Make a list of questions

27. Step 2: Listen Secure our brand on SM platforms Monitor Platforms Google Alerts Socialmention.com Technorati Twitter Search Radian6

28. Step 2: Listen Key Industry Influencers Competitors Industry news sources Blog comments Secure our Brand – BRW Inc. Set up monitoring channels

29. Step 3: Target Marget Who is our target audience? Research the networks that our target use Market Segmentation Demographic, Geographic, Psychographic, Behavior Continually gather client info Establish Target Profile Create Labels

30. Step 4: Set Goals Brand Awareness Increase Traffic / Opt-ins Business Partnerships Search Engine Results Generate Leads Reduce CRM costs & accuracy Increase Revenue Write Goals

31. Step 5: Join the conversation Awareness Low Equity Value & Fun Qualify Fans & Followers Engagement Medium Equity Increase long-term communication Social Commerce High Equity Referrals, Exclusive Pricing, Reviews, Registration

32. Step 5: Join the conversation Calendar Transparent & Authentic Think Conversation, Not Campaign Be the Expert in The Industry Rules of Engagement Expectations

33. Step 6: Measure ROI Non-financial Visitors, Hits, Fans, Followers, Mentions Financial Sales, Revenue, Transactions, Coupons, Leads “ROI does not have to be $$$ to be valuable.”

34. Step 6: Measure ROI Qualitative Part of our industry’s conversation Perception vs. Competitors Key Relationships Dialogue Quantitative Analytics Mentions SEO Clicks Subscribers Fans

35. Step 6: Measure ROI Establish Baseline Develop Activity Timelines Look at Key Performance Indicators Measure transactional precursors Monitor Patterns & Prove Relationship Track Activity Set Up Analytic Compare Metrics to Goals

36. Thank you! http://www.JeffZelaya.com