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Tools for Social Media Monitoring

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Jeff Wisniewski
Jeff Wisniewski
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Tools forSocial Media Monitoring Darlene Fichter & Jeff Wisniewski University of Saskatchewan & University of Pittsburgh March 21, 2011
Counting is Easy Photo by Rafael Peñaloza Some rights reserved
Knowing is hard. Photo by Malingering Some rights reserved
Signs of success? Photo by CW Ye, Some rights reserved
Abundance of Counting Tools Specific tools for specific channels Message Boards Facebook Twitter Flickr, YouTube, media/video Social bookmarking “Overview/Aggregate” How Who When Where
URL =“slide title” +. com i.e. boardreader.com boardreader
Surprises?
Omgili
Social Media Snapshot Photo by byalles-schlumpf, Some rights reserved
HowSociable? Visibility on the web by 22 metrics
Addictomatic
socialmention*
Indicators ,[object Object]
do you have a fan base that repeated talk about you?
ration of positive mentions to negative onesStrength Passion Sentiment
Google analytics in page analytics Available from Content section Visualize user interaction
In page analytics
Facebook Insights Quantitative: fans, users, page views Engagement: Likes, comments
Facebook Insights
Klout measurement of overall online influence from 1 to 100 with higher scores representing a wider and stronger sphere of influence uses over 35 variables on Facebook and Twitter
Klout
Mywebcareer Discover, evaluate and monitor your professional online brand FICO-like career score: 350-850
MyWebCareer
twendz
Google Places Activity: views, impressions Actions: maps, driving directions, clicks to website
Places

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Tools for Social Media Monitoring

Notas do Editor

  1. Aggregate user generated content from social media sites such as Twitter, Facebook, YouTube, Digg, FriendFeed, ...
  2. Usersactive usersTraffic sourcesinteractions