1. Building
A
Social
Enterprise
Andrew
Jenkins
|
@ajenkins
|
ajenkins@volterraconsul;ng.com

3. Organiza;onal
DNA

8. Compe&&ve
Intelligence

10. Monitoring
Dominant
and
Emerging
PlaDorms

11. Monitoring
Dominant
and
Emerging
PlaDorms

12. Listen
Engage
Influence

13. Your
Recrui;ng
Message
Here

14. Reputa;on
– Content
– Contact
– Cash

15. Culture

20. Talent

24. 24

26. Content

27. Intel’s
Employee
Cura;on

28. The
Case
For
Blogging
-­‐
Telus
Talks
Business

29. Ci;’s
Women
&
Co

30. Mobile

32. LinkedIn
iPad
App

33. 33

36. Serendipity

38. Humanizing

42. So
what
happened?
• “We’re
experts
at
airplanes
but
novices
in
social
media.
We’re
learning
as
we
go.”
–
Boeing
• Thousands
visit
blog,
NYTimes,
Forbes,
ABC
TV
(Sea`le
&
Denver)
• Boeing
Communica;ons
and
Engineer
responds
• Invita;on
to
visit
Boeing
and
Future
of
Flight

58. Surprising
Social
Behaviour

61. Mistakes

70. Progressive
&
Walmart

71. The
$10,000
Tweet

72. Transparency
And
Community

76. Social
Good

80. Enable

82. Internal
Social
Media
Ahtude
Whatever
I
Don’t
Want
To
Tweet
And
You
Can’t
Make
Me
Count
Me
In!

85. Opera;ng
Models
Centralized
Decentralized
Hub
and
Spoke
Dandelion
Adapted
from
Al;meter
Group

86. How
do
you
do
what
you
do?

87. How
does
communica;on
flow?

90. Listen
Engage
Influence

91. Remember,
it’s
“social”
media.

92. It’s
about
sharing…not
shilling

95. Thank
You
Images
–
iStockphoto,
Facebook,
LinkedIn,
Twi9er,
and
YouTube
Andrew
Jenkins
|
@ajenkins
|
ajenkins@volterraconsul;ng.com

96. Images
• iStockphoto
• h`p://blogs.villagevoice.com/runninscared/
2012/04/if_youre_dna_is.php
• Facebook,
LinkedIn,
Twi`er,
and
YouTube