Google Analytics can still be used to analyze SEO efforts despite keywords being marked as "(not provided)". Organic search traffic remains available as a channel/medium in Analytics. Landing page metrics provide insight into how well pages perform for different keywords. Secondary dimensions like landing page can be used when keywords are missing. Filters can include landing page to act as a proxy for keywords. Analytics also allows analyzing how organic search contributes to multi-channel funnels and sales.

1. Google Analytics for SEO
In a (not provided) World
Photo
Credit:
Romeodesign
via
Compfight

2. Your Guide
Jeff
Sauer
Marketer
and
Entrepreneur
Jeffaly>cs
Minneapolis,
MN,
USA
google.com/+JeffSauer
Jeff
Sauer
|
@jeffaly>cs
|
www.jeffaly>cs.com
|
Google
Analy>cs
for
SEO
2

3. It Was Cold Earlier This Month
Jeff
Sauer
|
@jeffaly>cs
|
www.jeffaly>cs.com
|
Google
Analy>cs
for
SEO

4. From the Land of the Polar Vortex
I’m
From
Here
Jeff
Sauer
|
@jeffaly>cs
|
www.jeffaly>cs.com
|
Google
Analy>cs
for
SEO

5. Cold in Any Measurement System
Jeff
Sauer
|
@jeffaly>cs
|
www.jeffaly>cs.com
|
Google
Analy>cs
for
SEO

6. This is my Warm Weather Vacation
Jeff
Sauer
|
@jeffaly>cs
|
www.jeffaly>cs.com
|
Google
Analy>cs
for
SEO

7. Google Analytics is Like Othello
Jeff
Sauer
|
@jeffaly>cs
|
www.jeffaly>cs.com
|
Google
Analy>cs
for
SEO

8. Google Analytics is Like Othello
A Second to Learn
A Lifetime to Master
Jeff
Sauer
|
@jeffaly>cs
|
www.jeffaly>cs.com
|
Google
Analy>cs
for
SEO

9. A Mile Wide and a Mile Deep
Jeff
Sauer
|
@jeffaly>cs
|
www.jeffaly>cs.com
|
Google
Analy>cs
for
SEO

10. Each Element Means Something
Jeff
Sauer
|
@jeffaly>cs
|
www.jeffaly>cs.com
|
Google
Analy>cs
for
SEO

11. Each Element Means Something
Jeff
Sauer
|
@jeffaly>cs
|
www.jeffaly>cs.com
|
Google
Analy>cs
for
SEO

12. Each Element Means Something
Jeff
Sauer
|
@jeffaly>cs
|
www.jeffaly>cs.com
|
Google
Analy>cs
for
SEO

13. USING THE PERIODIC TABLE TO
LEARN SEO IN GOOGLE ANALYTICS
Photo
Credit:
dleiva
via
Compfight

14. FIRST, (NOT PROVIDED)

15. Once Upon a Time I Said…
“SEO
is
Analytics”
Jeff
Sauer
in
2009
Jeff
Sauer
|
@jeffaly>cs
|
www.jeffaly>cs.com
|
Google
Analy>cs
for
SEO

16. Rich Keyword Reports in 2009
Jeff
Sauer
|
@jeffaly>cs
|
www.jeffaly>cs.com
|
Google
Analy>cs
for
SEO

17. Rich Data Going Away
~50%
of
Keywords
Not
Provided
in
2013
Jeff
Sauer
|
@jeffaly>cs
|
www.jeffaly>cs.com
|
Google
Analy>cs
for
SEO

18. (Not Provided) Soon to be 100%
100%
of
Keywords
will
be
(Not
Provided)
in
>me
Jeff
Sauer
|
@jeffaly>cs
|
www.jeffaly>cs.com
|
Google
Analy>cs
for
SEO

19. What Causes (Not Provided)?
Should
we
move
to
an
all
HTTPS
web?:
h=p://yoast.com/web-­‐h=ps/
Jeff
Sauer
|
@jeffaly>cs
|
www.jeffaly>cs.com
|
Google
Analy>cs
for
SEO

20. (Not Provided) Hurts SEO
Jeff
Sauer
|
@jeffaly>cs
|
www.jeffaly>cs.com
|
Google
Analy>cs
for
SEO

21. We Are All Mad, But Life Goes On
“Initially,
I
was
a
little
conflicted
about
the
whole
not
provided
affair…
I'm
a
lot
less
conflicted
now…
While
not
provided
is
not
an
optimal
scenario,
you'll
see
that
things
are
not
as
bad
as
initial
impressions
might
indicate”
Avinash
Kaushik
October
2013
bit.ly/1a0L8HH
Jeff
Sauer
|
@jeffaly>cs
|
www.jeffaly>cs.com
|
Google
Analy>cs
for
SEO

22. In Other Words
Jeff
Sauer
|
@jeffaly>cs
|
www.jeffaly>cs.com
|
Google
Analy>cs
for
SEO

23. WAYS AROUND (NOT PROVIDED)
Photo
Credit:
One_Penny
via
Compfight

24. ORGANIC SEARCH REPORTS

25. Organic Search Still a Channel/Medium
Organic
Search
Traffic
is
S>ll
Available
as
a
Channel
Jeff
Sauer
|
@jeffaly>cs
|
www.jeffaly>cs.com
|
Google
Analy>cs
for
SEO

26. Organic Search Still a Channel/Medium
Organic
Search
Traffic
is
S>ll
Available
as
a
Channel
Organic
S>ll
Available
as
a
Medium
Jeff
Sauer
|
@jeffaly>cs
|
www.jeffaly>cs.com
|
Google
Analy>cs
for
SEO

27. You Can Still Measure Traffic Trends
Traffic
Comparison
by
Date
S>ll
Works
Great!
Jeff
Sauer
|
@jeffaly>cs
|
www.jeffaly>cs.com
|
Google
Analy>cs
for
SEO

28. LANDING PAGES

29. Now I Am Saying…
“If
your
Organic
landing
page
metrics
are
bad,
then
the
keyword
doesn’t
maeer”
Jeff
Sauer,
Today
Jeff
Sauer
|
@jeffaly>cs
|
www.jeffaly>cs.com
|
Google
Analy>cs
for
SEO

30. Organic Landing Pages
Not
Exactly
a
Keyword,
but
S>ll
Preey
Awesome!
Jeff
Sauer
|
@jeffaly>cs
|
www.jeffaly>cs.com
|
Google
Analy>cs
for
SEO

31. SECONDARY DIMENSIONS

32. Landing Page as Secondary Dimension
No
Keyword
Provided?
No
Problem
Jeff
Sauer
|
@jeffaly>cs
|
www.jeffaly>cs.com
|
Google
Analy>cs
for
SEO

33. FILTER YOUR DATA

34. Ugly Not Provided Keywords
What
Does
it
Mean?
Jeff
Sauer
|
@jeffaly>cs
|
www.jeffaly>cs.com
|
Google
Analy>cs
for
SEO

35. Filter Data to Include Landing Page
How
to
steal
some
'not
provided'
data
back
from
Google:
h=p://econsultancy.com/blog/8342-­‐how-­‐to-­‐steal-­‐some-­‐not-­‐provided-­‐data-­‐back-­‐from-­‐google
Jeff
Sauer
|
@jeffaly>cs
|
www.jeffaly>cs.com
|
Google
Analy>cs
for
SEO

36. Landing Page As Keyword Proxy
Not
Perfect,
but
Much
Beeer!
Jeff
Sauer
|
@jeffaly>cs
|
www.jeffaly>cs.com
|
Google
Analy>cs
for
SEO

37. MULTI CHANNEL FUNNELS

38. How Organic Search Contributes Sales
Jeff
Sauer
|
@jeffaly>cs
|
www.jeffaly>cs.com
|
Google
Analy>cs
for
SEO

39. How Organic Assists Sales
Jeff
Sauer
|
@jeffaly>cs
|
www.jeffaly>cs.com
|
Google
Analy>cs
for
SEO

40. WEBMASTER TOOLS

41. Google Webmaster Tools Reports
Jeff
Sauer
|
@jeffaly>cs
|
www.jeffaly>cs.com
|
Google
Analy>cs
for
SEO

42. Google Webmaster Tools Reports
BeauLful
(and
Increasingly
More
Accurate)
Search
Data!
Jeff
Sauer
|
@jeffaly>cs
|
www.jeffaly>cs.com
|
Google
Analy>cs
for
SEO

43. Setting Up Google Webmaster Tools
Set
Up
Webmaster
Tools
Data
Sharing
Jeff
Sauer
|
@jeffaly>cs
|
www.jeffaly>cs.com
|
Google
Analy>cs
for
SEO

44. Edit Webmaster Tools Settings
Jeff
Sauer
|
@jeffaly>cs
|
www.jeffaly>cs.com
|
Google
Analy>cs
for
SEO

45. Select Webmaster Tools Property
Select
Your
Site
Save
Progress
Jeff
Sauer
|
@jeffaly>cs
|
www.jeffaly>cs.com
|
Google
Analy>cs
for
SEO

46. GWT Data Accuracy Improvements
Jeff
Sauer
|
@jeffaly>cs
|
www.jeffaly>cs.com
|
Google
Analy>cs
for
SEO

47. GWT Data Accuracy Improvements
More
detailed
search
queries
in
Webmaster
Tools:
h=p://googlewebmastercentral.blogspot.com/2014/01/search-­‐queries-­‐not-­‐rounded.html
Jeff
Sauer
|
@jeffaly>cs
|
www.jeffaly>cs.com
|
Google
Analy>cs
for
SEO

48. DEMOGRAPHICS

49. Enable
These
and
Update
Your
Tracking
Code
To
include
dc.js
Jeff
Sauer
|
@jeffaly>cs
|
www.jeffaly>cs.com
|
Google
Analy>cs
for
SEO

50. View ABC Reports by Demographic
Performance
by
Age
Jeff
Sauer
|
@jeffaly>cs
|
www.jeffaly>cs.com
|
Google
Analy>cs
for
SEO

51. Add a Secondary Dimension
Only
Show
Organic
Search
Jeff
Sauer
|
@jeffaly>cs
|
www.jeffaly>cs.com
|
Google
Analy>cs
for
SEO

52. Add a Secondary Dimension
Jeff
Sauer
|
@jeffaly>cs
|
www.jeffaly>cs.com
|
Google
Analy>cs
for
SEO

53. Understand Key Search Demographics
Jeff
Sauer
|
@jeffaly>cs
|
www.jeffaly>cs.com
|
Google
Analy>cs
for
SEO

54. ADWORDS PAID AND ORGANIC
REPORT

55. View AdWords and Organic Side by Side
How
to
Use
Google
AdWords
Paid
&
Organic
Report
(Lunametrics):
h=p://www.lunametrics.com/blog/2013/09/16/adwords-­‐paid-­‐organic-­‐report/
Jeff
Sauer
|
@jeffaly>cs
|
www.jeffaly>cs.com
|
Google
Analy>cs
for
SEO

56. DASHBOARDS

57. Not Provided Kit
Not
Provided
Kit:
h=p://notprovidedkit.com/
Jeff
Sauer
|
@jeffaly>cs
|
www.jeffaly>cs.com
|
Google
Analy>cs
for
SEO

58. Install Segments, Reports, Dashboards
Jeff
Sauer
|
@jeffaly>cs
|
www.jeffaly>cs.com
|
Google
Analy>cs
for
SEO

59. Custom (not provided) Dashboard
Jeff
Sauer
|
@jeffaly>cs
|
www.jeffaly>cs.com
|
Google
Analy>cs
for
SEO

60. Google Analytics Gallery
Google
AnalyLcs
SoluLons
Gallery:
h=ps://www.google.com/analyLcs/gallery/
Jeff
Sauer
|
@jeffaly>cs
|
www.jeffaly>cs.com
|
Google
Analy>cs
for
SEO

61. STEPPING OUTSIDE OF GOOGLE
ANALYTICS FOR MEASUREMENT

62. Utilize Rank Tracking
Jeff
Sauer
|
@jeffaly>cs
|
www.jeffaly>cs.com
|
Google
Analy>cs
for
SEO

63. Google Trends
Gauge
Keyword
Interest
Over
Time
Google
Trends:
h=ps://www.google.com/trends/
Jeff
Sauer
|
@jeffaly>cs
|
www.jeffaly>cs.com
|
Google
Analy>cs
for
SEO

64. Thank You!
Jeff
Sauer
Marketer
and
Entrepreneur
Jeffaly>cs
Minneapolis,
MN,
USA
google.com/+JeffSauer
Jeff
Sauer
|
@jeffaly>cs
|
www.jeffaly>cs.com
|
Google
Analy>cs
for
SEO
64