Using Google Analytics for SEO Reporting in a (not provided) World

1. Google Analytics for SEO In a (not provided) World Photo Credit: Romeodesign via Compﬁght

2. Your Guide Jeff Sauer Marketer and Entrepreneur Jeffaly>cs Minneapolis, MN, USA google.com/+JeffSauer Jeff Sauer | @jeffaly>cs | www.jeffaly>cs.com | Google Analy>cs for SEO 2

3. It Was Cold Earlier This Month Jeff Sauer | @jeffaly>cs | www.jeffaly>cs.com | Google Analy>cs for SEO

4. From the Land of the Polar Vortex I’m From Here Jeff Sauer | @jeffaly>cs | www.jeffaly>cs.com | Google Analy>cs for SEO

5. Cold in Any Measurement System Jeff Sauer | @jeffaly>cs | www.jeffaly>cs.com | Google Analy>cs for SEO

6. This is my Warm Weather Vacation Jeff Sauer | @jeffaly>cs | www.jeffaly>cs.com | Google Analy>cs for SEO

7. Google Analytics is Like Othello Jeff Sauer | @jeffaly>cs | www.jeffaly>cs.com | Google Analy>cs for SEO

8. Google Analytics is Like Othello A Second to Learn A Lifetime to Master Jeff Sauer | @jeffaly>cs | www.jeffaly>cs.com | Google Analy>cs for SEO

9. A Mile Wide and a Mile Deep Jeff Sauer | @jeffaly>cs | www.jeffaly>cs.com | Google Analy>cs for SEO

10. Each Element Means Something Jeff Sauer | @jeffaly>cs | www.jeffaly>cs.com | Google Analy>cs for SEO

13. USING THE PERIODIC TABLE TO LEARN SEO IN GOOGLE ANALYTICS Photo Credit: dleiva via Compﬁght

14. FIRST, (NOT PROVIDED)

15. Once Upon a Time I Said… “SEO is Analytics” Jeff Sauer in 2009 Jeff Sauer | @jeffaly>cs | www.jeffaly>cs.com | Google Analy>cs for SEO

16. Rich Keyword Reports in 2009 Jeff Sauer | @jeffaly>cs | www.jeffaly>cs.com | Google Analy>cs for SEO

17. Rich Data Going Away ~50% of Keywords Not Provided in 2013 Jeff Sauer | @jeffaly>cs | www.jeffaly>cs.com | Google Analy>cs for SEO

18. (Not Provided) Soon to be 100% 100% of Keywords will be (Not Provided) in >me Jeff Sauer | @jeffaly>cs | www.jeffaly>cs.com | Google Analy>cs for SEO

19. What Causes (Not Provided)? Should we move to an all HTTPS web?: h=p://yoast.com/web-‐h=ps/ Jeff Sauer | @jeffaly>cs | www.jeffaly>cs.com | Google Analy>cs for SEO

20. (Not Provided) Hurts SEO Jeff Sauer | @jeffaly>cs | www.jeffaly>cs.com | Google Analy>cs for SEO

21. We Are All Mad, But Life Goes On “Initially, I was a little conflicted about the whole not provided affair… I'm a lot less conflicted now… While not provided is not an optimal scenario, you'll see that things are not as bad as initial impressions might indicate” Avinash Kaushik October 2013 bit.ly/1a0L8HH Jeff Sauer | @jeffaly>cs | www.jeffaly>cs.com | Google Analy>cs for SEO

22. In Other Words Jeff Sauer | @jeffaly>cs | www.jeffaly>cs.com | Google Analy>cs for SEO

23. WAYS AROUND (NOT PROVIDED) Photo Credit: One_Penny via Compﬁght

24. ORGANIC SEARCH REPORTS

25. Organic Search Still a Channel/Medium Organic Search Traffic is S>ll Available as a Channel Jeff Sauer | @jeffaly>cs | www.jeffaly>cs.com | Google Analy>cs for SEO

26. Organic Search Still a Channel/Medium Organic Search Traffic is S>ll Available as a Channel Organic S>ll Available as a Medium Jeff Sauer | @jeffaly>cs | www.jeffaly>cs.com | Google Analy>cs for SEO

27. You Can Still Measure Traffic Trends Traffic Comparison by Date S>ll Works Great! Jeff Sauer | @jeffaly>cs | www.jeffaly>cs.com | Google Analy>cs for SEO

28. LANDING PAGES

29. Now I Am Saying… “If your Organic landing page metrics are bad, then the keyword doesn’t maeer” Jeff Sauer, Today Jeff Sauer | @jeffaly>cs | www.jeffaly>cs.com | Google Analy>cs for SEO

30. Organic Landing Pages Not Exactly a Keyword, but S>ll Preey Awesome! Jeff Sauer | @jeffaly>cs | www.jeffaly>cs.com | Google Analy>cs for SEO

31. SECONDARY DIMENSIONS

32. Landing Page as Secondary Dimension No Keyword Provided? No Problem Jeff Sauer | @jeffaly>cs | www.jeffaly>cs.com | Google Analy>cs for SEO

33. FILTER YOUR DATA

34. Ugly Not Provided Keywords What Does it Mean? Jeff Sauer | @jeffaly>cs | www.jeffaly>cs.com | Google Analy>cs for SEO

35. Filter Data to Include Landing Page How to steal some 'not provided' data back from Google: h=p://econsultancy.com/blog/8342-‐how-‐to-‐steal-‐some-‐not-‐provided-‐data-‐back-‐from-‐google Jeff Sauer | @jeffaly>cs | www.jeffaly>cs.com | Google Analy>cs for SEO

36. Landing Page As Keyword Proxy Not Perfect, but Much Beeer! Jeff Sauer | @jeffaly>cs | www.jeffaly>cs.com | Google Analy>cs for SEO

37. MULTI CHANNEL FUNNELS

38. How Organic Search Contributes Sales Jeff Sauer | @jeffaly>cs | www.jeffaly>cs.com | Google Analy>cs for SEO

39. How Organic Assists Sales Jeff Sauer | @jeffaly>cs | www.jeffaly>cs.com | Google Analy>cs for SEO

40. WEBMASTER TOOLS

41. Google Webmaster Tools Reports Jeff Sauer | @jeffaly>cs | www.jeffaly>cs.com | Google Analy>cs for SEO

42. Google Webmaster Tools Reports BeauLful (and Increasingly More Accurate) Search Data! Jeff Sauer | @jeffaly>cs | www.jeffaly>cs.com | Google Analy>cs for SEO

43. Setting Up Google Webmaster Tools Set Up Webmaster Tools Data Sharing Jeff Sauer | @jeffaly>cs | www.jeffaly>cs.com | Google Analy>cs for SEO

44. Edit Webmaster Tools Settings Jeff Sauer | @jeffaly>cs | www.jeffaly>cs.com | Google Analy>cs for SEO

45. Select Webmaster Tools Property Select Your Site Save Progress Jeff Sauer | @jeffaly>cs | www.jeffaly>cs.com | Google Analy>cs for SEO

46. GWT Data Accuracy Improvements Jeff Sauer | @jeffaly>cs | www.jeffaly>cs.com | Google Analy>cs for SEO

47. GWT Data Accuracy Improvements More detailed search queries in Webmaster Tools: h=p://googlewebmastercentral.blogspot.com/2014/01/search-‐queries-‐not-‐rounded.html Jeff Sauer | @jeffaly>cs | www.jeffaly>cs.com | Google Analy>cs for SEO

48. DEMOGRAPHICS

49. Enable These and Update Your Tracking Code To include dc.js Jeff Sauer | @jeffaly>cs | www.jeffaly>cs.com | Google Analy>cs for SEO

50. View ABC Reports by Demographic Performance by Age Jeff Sauer | @jeffaly>cs | www.jeffaly>cs.com | Google Analy>cs for SEO

51. Add a Secondary Dimension Only Show Organic Search Jeff Sauer | @jeffaly>cs | www.jeffaly>cs.com | Google Analy>cs for SEO

52. Add a Secondary Dimension Jeff Sauer | @jeffaly>cs | www.jeffaly>cs.com | Google Analy>cs for SEO

53. Understand Key Search Demographics Jeff Sauer | @jeffaly>cs | www.jeffaly>cs.com | Google Analy>cs for SEO

54. ADWORDS PAID AND ORGANIC REPORT

55. View AdWords and Organic Side by Side How to Use Google AdWords Paid & Organic Report (Lunametrics): h=p://www.lunametrics.com/blog/2013/09/16/adwords-‐paid-‐organic-‐report/ Jeff Sauer | @jeffaly>cs | www.jeffaly>cs.com | Google Analy>cs for SEO

56. DASHBOARDS

57. Not Provided Kit Not Provided Kit: h=p://notprovidedkit.com/ Jeff Sauer | @jeffaly>cs | www.jeffaly>cs.com | Google Analy>cs for SEO

58. Install Segments, Reports, Dashboards Jeff Sauer | @jeffaly>cs | www.jeffaly>cs.com | Google Analy>cs for SEO

59. Custom (not provided) Dashboard Jeff Sauer | @jeffaly>cs | www.jeffaly>cs.com | Google Analy>cs for SEO

60. Google Analytics Gallery Google AnalyLcs SoluLons Gallery: h=ps://www.google.com/analyLcs/gallery/ Jeff Sauer | @jeffaly>cs | www.jeffaly>cs.com | Google Analy>cs for SEO

61. STEPPING OUTSIDE OF GOOGLE ANALYTICS FOR MEASUREMENT

62. Utilize Rank Tracking Jeff Sauer | @jeffaly>cs | www.jeffaly>cs.com | Google Analy>cs for SEO

63. Google Trends Gauge Keyword Interest Over Time Google Trends: h=ps://www.google.com/trends/ Jeff Sauer | @jeffaly>cs | www.jeffaly>cs.com | Google Analy>cs for SEO

64. Thank You! Jeff Sauer Marketer and Entrepreneur Jeffaly>cs Minneapolis, MN, USA google.com/+JeffSauer Jeff Sauer | @jeffaly>cs | www.jeffaly>cs.com | Google Analy>cs for SEO 64

Using Google Analytics for SEO Reporting in a (not provided) World

Jeff Sauer

Using Google Analytics for SEO Reporting in a (not provided) World