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Google Analytics 101 for Business - How to Get Started With Google Analytics
- 1. How to Measure Success with Google Analytics: Getting Started off on the Right Foot By Jeff Sauer (@jeffalytics) Three Deep Marketing
- 2. Your Google Analytics Guide Jeff Sauer Digital Marketer Vice President Three Deep Marke9ng St. Paul, MN, USA Interested in Google Analy9cs Training? Learn More: bit.ly/request-‐ ga-‐training Download These Slides Here: bit.ly/ga101
- 3. About Jeff Sauer • Vice President at Three Deep Marke9ng in St. Paul, MN • Google Analy9cs Cer9fied Partner since 2009 • Working in the Web Industry since 1999 • Named 2012 CIO of the Year by the Minneapolis/St. Paul Business Journal • Three Deep was an Inc. 5000 Fast Growing Company Award in 2010, 2011, 2012 & 2013 • Board Member for MIMA and MnSearch Jeff Sauer | @jeffaly9cs | Google Analy9cs 101
- 4. Remember the Scientific Method? Ask a Ques9on Test Your Hypothesis By Doing an Experiment Do Background Research Analyze Your Data and Draw a Conclusion Construct a Hypothesis Report Your Results (Was Your Hypothesis Correct?) Jeff Sauer | @jeffaly9cs | Google Analy9cs 101
- 5. What Web Marketers Do Poorly? Analyze Your Data and Draw a Conclusion Report Your Results (Was Your Hypothesis Correct?) We Fail to Measure and Reflect! Jeff Sauer | @jeffaly9cs | Google Analy9cs 101
- 6. Why Measure the Web? To Understand What is Working To Fix Things that Are not Working To Improve our Results To Calculate our Value To Jus9fy and Encourage Investment To Dominate our Niche Jeff Sauer | @jeffaly9cs | Google Analy9cs 101
- 7. How We Used to Measure the Web Jeff Sauer | @jeffaly9cs | Google Analy9cs 101
- 8. So Many Vendors to Choose From! Jeff Sauer | @jeffaly9cs | Google Analy9cs 101
- 9. Then Google Analytics Came Along Jeff Sauer | @jeffaly9cs | Google Analy9cs 101
- 10. And Put Many of them Out of Business Because… Jeff Sauer | @jeffaly9cs | Google Analy9cs 101
- 11. It’s FREE
- 12. It’s EASY
- 13. It’s POWERFUL
- 14. It’s AWESOME
- 15. Over 75% Market Share Worldwide
- 16. Ge>ng Started with Google Analy@cs
- 17. Google Analytics is Like Othello Jeff Sauer | @jeffaly9cs | Google Analy9cs 101
- 18. Google Analytics is Like Othello A Second to Learn Years to Master Jeff Sauer | @jeffaly9cs | Google Analy9cs 101
- 19. A Mile Wide and a Mile Deep Download: hBp://www.jeffaly@cs.com/google-‐analy@cs-‐guide/ Jeff Sauer | @jeffaly9cs | Google Analy9cs 101
- 20. What You Will Experience Today Jeff Sauer | @jeffaly9cs | Google Analy9cs 101
- 21. Don’t Worry Jeff Sauer | @jeffaly9cs | Google Analy9cs 101
- 22. 60 Minutes to Learn… How to Create a Google Analy9cs Account Gekng Google Analy9cs Code On Your Site Gekng Clean Data for Your Website Sekng Goals to Measure Website Success Jeff Sauer | @jeffaly9cs | Google Analy9cs 101
- 23. 60 Minutes to Learn… Learning What Content is Performing Best Tracking Social Media Ac9vity on Your Site Jeff Sauer | @jeffaly9cs | Google Analy9cs 101 Tracking Search Results and SEO Efforts Installing Custom Dashboards for Stakeholders
- 24. CREATING A GOOGLE ANALYTICS ACCOUNT
- 25. Creating a Google Analytics Account Sign up at hBp://www.google.com/analy@cs Jeff Sauer | @jeffaly9cs | Google Analy9cs 101
- 26. Get the Code For Your Site Jeff Sauer | @jeffaly9cs | Google Analy9cs 101
- 27. Getting the Right Code Choose Web Site Jeff Sauer | @jeffaly9cs | Google Analy9cs 101
- 28. Universal Analytics Choose Universal Analy9cs for New Websites Jeff Sauer | @jeffaly9cs | Google Analy9cs 101
- 29. Classic Analytics Choose Classic Analy9cs for Exis9ng Websites Jeff Sauer | @jeffaly9cs | Google Analy9cs 101
- 30. Choose Data Sharing Settings Jeff Sauer | @jeffaly9cs | Google Analy9cs 101
- 31. Recommended Settings Recommended Jeff Sauer | @jeffaly9cs | Google Analy9cs 101
- 32. Optional Setting for Benchmarking Benchmark Other Sites Jeff Sauer | @jeffaly9cs | Google Analy9cs 101 Recommended
- 33. Get the Code Copy This Sec9on and Paste into a TXT File Jeff Sauer | @jeffaly9cs | Google Analy9cs 101
- 34. PLACING GOOGLE ANALYTICS ON YOUR SITE
- 35. Two Methods for Adding GA You Can Put the Code In Your Site Template Jeff Sauer | @jeffaly9cs | Google Analy9cs 101 Use Google Tag Manager to Add Code to Site
- 36. Add Code to Your Template File Add to Header File For Each Page Jeff Sauer | @jeffaly9cs | Google Analy9cs 101
- 37. Use Google Tag Manager Sign Up: hBp://www.google.com/tagmanager Jeff Sauer | @jeffaly9cs | Google Analy9cs 101
- 38. GETTING CLEAN DATA ON YOUR WEBSITE
- 39. Don’t be Fooled By Your Traffic How You Think About Your Traffic Your Actual Traffic Jeff Sauer | @jeffaly9cs | Google Analy9cs 101
- 40. Stop Tracking Yourself Jeff Sauer | @jeffaly9cs | Google Analy9cs 101
- 41. Discover Your IP Go To hBp://www.wha@smyip.com to learn Your IP Address Jeff Sauer | @jeffaly9cs | Google Analy9cs 101
- 42. Filter Your IP in Google Analytics Jeff Sauer | @jeffaly9cs | Google Analy9cs 101
- 43. Create a New Filter Jeff Sauer | @jeffaly9cs | Google Analy9cs 101
- 44. Enter Your IP Address Jeff Sauer | @jeffaly9cs | Google Analy9cs 101
- 45. SETTING GOALS FOR YOUR WEBSITE
- 46. Set Strategic Goals Macro Goals (New leads, Product Sales, Phone Calls) Macro Goals = Top Line Revenue Micro Goals (Brochure Downloads, Live Chats, Video Views, etc.) Micro Goals = Engaged Visitors Configure your goals in Google Analy9cs sekngs You can set up to 20 goals! Jeff Sauer | @jeffaly9cs | Google Analy9cs 101
- 47. Goals in Google Analytics Jeff Sauer | @jeffaly9cs | Google Analy9cs 101
- 48. Choose How to Track Goal Jeff Sauer | @jeffaly9cs | Google Analy9cs 101
- 49. Enter Goal Details Jeff Sauer | @jeffaly9cs | Google Analy9cs 101
- 50. Caution with Goals Assigning a Goal Value to Revenue Related Goals is Highly Recommended Jeff Sauer | @jeffaly9cs | Google Analy9cs 101 Mul9ple Goals May Create Unrealis9c Revenue $ in Reports
- 51. ANALYZE CONTENT PERFORMANCE
- 52. What Content is Performing Best? Jeff Sauer | @jeffaly9cs | Google Analy9cs 101
- 53. Average Time on Page Average Time on Page Indicates How Long Visitors are Engaging with Content Generally, more 9me is beper Jeff Sauer | @jeffaly9cs | Google Analy9cs 101
- 54. Average Time on Page Bounce Rate Shows the Percentage of Visitors That Leave Your Site Having Only Viewed This One Page Lower is beper (but can be misleading) Jeff Sauer | @jeffaly9cs | Google Analy9cs 101
- 55. Average Time on Page Page Value Indicates the Rela9ve Value This Page Contributed to Your Goals Goals Must be Configured to Work Jeff Sauer | @jeffaly9cs | Google Analy9cs 101
- 56. TRACKING SEO RESULTS IN GOOGLE ANALYTICS
- 57. Organic Search Report Jeff Sauer | @jeffaly9cs | Google Analy9cs 101
- 58. Organic Search Report What? Jeff Sauer | @jeffaly9cs | Google Analy9cs 101 88% of My Search Keywords Are Invisible
- 59. Not Provided is a Real Nuisance Learn about Not Provided Here: hBp://www.notprovidedcount.com/ Jeff Sauer | @jeffaly9cs | Google Analy9cs 101
- 60. Google Webmaster Tools Fortunately, Google Webmaster Tools Gives You Some Data Back Jeff Sauer | @jeffaly9cs | Google Analy9cs 101
- 61. Google Webmaster Tools Reports Jeff Sauer | @jeffaly9cs | Google Analy9cs 101
- 62. Google Webmaster Tools Reports Beau@ful (and Increasingly More Accurate) Search Data! Jeff Sauer | @jeffaly9cs | Google Analy9cs 101
- 63. Setting Up Google Webmaster Tools Set Up Webmaster Tools Data Sharing Jeff Sauer | @jeffaly9cs | Google Analy9cs 101
- 64. Edit Webmaster Tools Settings Jeff Sauer | @jeffaly9cs | Google Analy9cs 101
- 65. Select Webmaster Tools Property Select Your Site Save Progress Jeff Sauer | @jeffaly9cs | Google Analy9cs 101
- 66. TRACK SOCIAL MEDIA ACTIVITY ON YOUR SITE
- 67. Social Media is All Around Us Traffic is Driven to Our Sites Via Social Media Visitors Interact With Social Sharing Bupons Google Harvests Ac9vity from Social Data Hub Jeff Sauer | @jeffaly9cs | Google Analy9cs 101
- 68. Measure Value of Social Traffic Jeff Sauer | @jeffaly9cs | Google Analy9cs 101
- 69. Track Interaction With Social Buttons Then Select Social Source and Ac9on Select Plugins Under Social Jeff Sauer | @jeffaly9cs | Google Analy9cs 101
- 70. Information from Data Hub Partners Gain Access to a Wealth of Informa9on from Several Social Networks Jeff Sauer | @jeffaly9cs | Google Analy9cs 101
- 71. CUSTOM DASHBOARDS FOR BUSINESSES
- 72. Dashboards Pull it All Together Social Media Dashboard: hBp://cutroni.com/blog/2012/04/24/a-‐social-‐media-‐dashboard-‐for-‐google-‐analy@cs/ Jeff Sauer | @jeffaly9cs | Google Analy9cs 101
- 73. Do It Yourself Dashboards Select New Dashboard Jeff Sauer | @jeffaly9cs | Google Analy9cs 101
- 74. Do It Yourself Dashboards Blank or Pre-‐Made Op9ons Jeff Sauer | @jeffaly9cs | Google Analy9cs 101
- 75. Do It Yourself Dashboards View Your Dashboard Jeff Sauer | @jeffaly9cs | Google Analy9cs 101
- 76. Even Better: Trust the Experts Google Analy@cs Solu@ons Gallery: hBps://www.google.com/analy@cs/gallery/ Jeff Sauer | @jeffaly9cs | Google Analy9cs 101
- 77. But Don’t Stop There!
- 78. What Else Can You Do with Google Analy@cs?
- 79. Track Mobile Websites & Apps
- 80. Track Offline Marke9ng
- 81. Track Video Interac9ons
- 82. Segment Your Traffic
- 83. Track Phone Calls
- 84. Custom Reports and API Exports
- 85. Link to other Google Products
- 86. CRM Integra9on
- 87. Universal Analy9cs The World is Yours!
- 88. Thank You! Jeff Sauer Digital Marketer Vice President Three Deep Marke9ng St. Paul, MN, USA Interested in Google Analy9cs Training? Learn More: bit.ly/request-‐ ga-‐training Download These Slides Here: bit.ly/ga101 88