Marketing Poetry Beyond Poetry Month

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This was a presentation about how to market poetry books and activities beyond National Poetry Month. The talk was given as part of the Community of Literary Magazines and Presses (CLMP) By the Glass program, where members come together to discuss and exchange ideas to strengthen the viability and visibility of independent publishing. The event was held at the CLMP (clmp.org) office in New York City. Presentation by Jeffrey Yamaguchi @jeffyamaguchi jeffreyyamaguchi.com

Marketing

BEYOND POETRY MONTH
CLMP By the Glass
Jeffrey Yamaguchi
@jeffyamaguchi

Post-Poetry Month Checklist
(How are you leveraging the April frenzy?)
● Newsletter send / Social media update with
upcoming events & forthcoming titles.
● A final push for loyal subscribers to share with
their friends and family.
● Analytics review on April activity (growth?)
● Sweepstakes / Content.
● Promote an online survey.

Podcasts are a digital asset that can
be leveraged in countless places
● Podcast platforms
● Bookseller sites / social media
● Library websites
● Digital retailer product pages
● Publisher site
● Author site
● Media channels, blogs

Now Is the Time to Start a Podcast
● Minimal equipment needed (mic, skype,
garageband).
● No barriers to entry.
● Easy learning curve.
● Takes time to build a following.
● But asset can be used immediately, and widely.
● Excellent for author care.

What is Radiotopia?
● It's a network of popular podcasts.
● Each podcast has its own platform and following.
● But they work together as a collective to share
audience and resources.
● This helps with show quality and listener
numbers, but also ad revenue and fundraising
efforts.

YA Authors, Working Together, in the
Digital Space

podcastmethod.co
soundcloud.com
overcast.fm
stitcher.com
buildandlaunch.net
My favorite podcast:
thetruthpodcast.com
Podcast Resources

THANK YOU!
Jeffrey Yamaguchi
@jeffyamaguchi
jeffreyyamaguchi.com

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Marketing Poetry Beyond Poetry Month

1. BEYOND POETRY MONTH CLMP By the Glass Jeffrey Yamaguchi @jeffyamaguchi

5. Post-Poetry Month Checklist (How are you leveraging the April frenzy?) ● Newsletter send / Social media update with upcoming events & forthcoming titles. ● A final push for loyal subscribers to share with their friends and family. ● Analytics review on April activity (growth?) ● Sweepstakes / Content. ● Promote an online survey.

6. What's the one new thing you launched?

9. Podcasts are a digital asset that can be leveraged in countless places ● Podcast platforms ● Bookseller sites / social media ● Library websites ● Digital retailer product pages ● Publisher site ● Author site ● Media channels, blogs

10.

11.

12. Now Is the Time to Start a Podcast ● Minimal equipment needed (mic, skype, garageband). ● No barriers to entry. ● Easy learning curve. ● Takes time to build a following. ● But asset can be used immediately, and widely. ● Excellent for author care.

13.

14. What is Radiotopia? ● It's a network of popular podcasts. ● Each podcast has its own platform and following. ● But they work together as a collective to share audience and resources. ● This helps with show quality and listener numbers, but also ad revenue and fundraising efforts.

15.

16. YA Authors, Working Together, in the Digital Space

17.

18. podcastmethod.co soundcloud.com overcast.fm stitcher.com buildandlaunch.net My favorite podcast: thetruthpodcast.com Podcast Resources

19. THANK YOU! Jeffrey Yamaguchi @jeffyamaguchi jeffreyyamaguchi.com

Marketing Poetry Beyond Poetry Month

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