Personal Branding: Building an Online Thematic Presence
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Presentation to Loyola University Chicago October 20, 2011
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Personal Branding: Building an Online Thematic Presence
- 1. Personal Branding: Building an Online Thematic Presence Loyola University Chicago Presentation October 20, 2011
- 2. New Business Development, MSLGROUP PR & Marketing Consultant, DishBuzz About Me Board Member, Young Alumni Board, LUC Co-Chair, YPN, PRSA Chicago
- 3. What moves you? Pick Five What do you read about? Themes What interests you?
- 4. PR & Marketing Technology Coffee Addict My Five Themes Health & Fitness Foodie
- 5. Niche but relatable What are Varied among industries strong Extend beyond resume themes? Drive conversations
- 6. Simple handle with name Feature themes in profile Use hashtags strategically Twitter Interact proactively and reactively Maintain brand with links
- 7. My Twitter
- 8. Tailor bullets to themes/strengths Use searchable terms Maintain connections and groups LinkedIn Be transparent and clear Promote skills, clients & sectors
- 9. LinkedIn
- 10. LinkedIn
- 11. Snapshot of LinkedIn profile Tailor to opportunity Bolster relevant classes/work Resume Use strong verbs and stats Maintain brand creativity (pdf)
- 12. My Resume
- 13. Include visual and written work Offer description and context Portfolio Illustrate diversity in experience Retain confidential documents
- 14. My Portfolio
- 15. My Portfolio
- 16. Showcase interests via tags Feed off of existing conversations Recycle old content Blog Be brief and insightful Use rich media types and links
- 17. My Blog
- 18. Feature as central hub with URL Showcase online presence Reiterate themes and objective Website Build strong searchability Make contact info accessible
- 19. My Website
- 20. My Website
- 22. Evaluate quality of conversations Check searchability and links Setup personal Google Alerts Measurement Compare niche influencers Track influence in themes
- 24. Google Analytics
- 25. Google
- 26. We Follow
- 27. Klout
- 28. Klout
- 29. Maintain consistent themes Build strong network early Key Proactively engage online Takeaways Construct online brand presence Regularly evaluate/modify plan
- 30. Maintain consistent themes Build strong network early Key Proactively engage online Takeaways Construct online brand presence Regularly evaluate/modify plan
- 31. Jeffrey LeFevre pr / marketing / digital Questions? @jeffreyplefevre jeffreyplefevre@gmail.com http://jeffreyplefevre.com slideshare.net/jeffreyplefevre