2. AWARD WINNER
CHANGE AGENT
MENTOR
ALLIANCE BUILDER
Hello.
DESIGNER
My name is Jeff Parrish.
This is my sample portfolio.
I’m a:
CREATIVE DIRECTOR
MANAGER
TEAM PLAYER
ATHLETE
PROBLEM SOLVER
ENTREPRENEUR
3. How can I help?
I have 15 years of experience building, mentoring, and leading
creative teams and external vendors/partners. My background
is a strong combination of agencies, in-house, and tech start-ups
with increasing responsibility leading from designer to creative
director to team leader.
I am a creative director, hands-on designer, alliance builder,
award winner, mentor, problem solver, and creative catalyst.
4. Portfolio 4
> BACK-TO-SCHOOL CAMPAIGN
CLIENT:
Mervyn’s (regional department store)
AGENCY:
Schawk! Retail Marketing 04
05
ASK:
Create seasonal B-to-S campaign: 06
1) elevate the Mervyn’s brand,
07
2) make it cool for the target audience,
3) don’t alienate the parents 08
09
ROLE:
Concept, design, photo art direction 10
11
ACCOLADES: 12
RACie Gold Medal
13
14
5. Portfolio 4
> INTERACTIVE KIOSK
CLIENT:
OrthoNuetrogena
AGENCY:
Viscira 04
05
PROJECT:
Interactive touchscreen panel 06
07
ASK:
Concept, design, and produce a “Wow!” 08
experience. Create a buzz to drive foot 09
traffic to client’s tradeshow booth.
10
ROLE: 11
UI and visual design, video 12
and interaction art direction
13
14
6. Portfolio 4
> INTERACTIVE TABLETOP
CLIENT:
OrthoNuetrogena
AGENCY:
Viscira
04
PROJECT: 05
Interactive multi-user tabletop
06
ASK: 07
Concept, design, and produce a “Wow!”
08
experience. Create a buzz to drive foot
traffic to client’s tradeshow booth. 09
10
ROLE:
UI and visual design, and 11
interaction art direction
12
13
14
7. Portfolio 4
> MOBILE RICH MEDIA AD
CLIENT:
Google Rich Media Sales Team
(pre-sales demo)
PROJECT: 04
HTML5 Expandable YouTube Roadblock
(expandable, streaming video, image gallery, 05
intro animation, and scrollable synopsis) 06
07
ASK:
Design and produce a cutting-edge 08
rich media mobile ad unit for
09
YouTube mobile (iOS and Android OS).
10
ROLE: 11
Art direction, project management
12
13
14
10. Portfolio 4
> TDF INFOGRAPHIC
CLIENT:
Self promotion
PROJECT:
Infographics are all the rage -- odd, since all
04
graphics should be informational. I decided to
design one and put it out into the web-o-sphere 05
and see what buzz I could create promoting
06
it through pinterest and twitter.
07
Why the Tour de France as a subject?
08
1) It starts in July — lots of buzz.
2) Everyone has heard of Lance Armstrong 09
(more buzz!).
10
3) Lots of interesting data to tell a
compelling story. 11
12
ROLE:
Concept, research, icon and 13
layout design
14
11. Portfolio 4
> WEBSITE DEVELOPMENT
CLIENT:
OrangeStar Media &
TrimLine Nutrition
AGENCY:
04
Parrish & Associates
05
PROJECT:
06
Refine brand identity and design
B2C e-commerce website 07
08
ROLE:
Design, documentation (e.g., 09
creative brief, site maps)
10
wireframes, website design,
and project management 11
12
13
14
12. Portfolio 4
> WEBSITE DEVELOPMENT
teracent.com
CLIENT:
- ad gallery password = dynamic
1) Teracent (Wordpress, plug-ins, flash)
2) Self promotion (HTML5/CSS)
AGENCY:
04
Parrish & Associates
05
PROJECT:
06
Website design, production, and parrishandassociates.com
project management 07
08
ROLE:
Design, documentation (e.g., 09
creative brief, site map, wireframes)
10
art direction, and project management
11
12
13
14
13. Portfolio 4
> Wireframes, Flash Game
CLIENT:
VMware
PROJECT:
Educational flash-based game for existing kiosk 04
in VMware’s Briefing Center 05
06
ASK:
07
Design and produce an educational game to
promote awareness of VMware’s cloud-based 08
product, vCloud Suite 09
10
ROLE:
UX and visual design 11
12
13
14
