Operational communication IBSM

Agenda ,[object Object],[object Object],[object Object]

From the strategy to operational work ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

A Creative brief ,[object Object],[object Object],[object Object],[object Object],[object Object]

The creative brief ,[object Object],[object Object],[object Object],[object Object]

Insight ,[object Object],[object Object],[object Object]

The Promise ,[object Object],[object Object]

An idea ,[object Object],[object Object],[object Object]

An example ,[object Object],[object Object]

Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Advertising theories ,[object Object],[object Object],[object Object]

Advertising theories ,[object Object],[object Object]

Regulation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Advertising Research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Customized Research ,[object Object],[object Object]

Syndicated Research ,[object Object]

Pre-testing ,[object Object],[object Object],[object Object],[object Object]

Campaign pre-testing ,[object Object],[object Object]

Post-testing ,[object Object],[object Object],[object Object]

Above the Line Below the Line Through the Line Through the Line Through the Line ,[object Object]

Above the line (ATL) ,[object Object],[object Object],[object Object]

Below the Line (BTL) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Through the Line (TTL) ,[object Object],[object Object],[object Object]

Media Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object]

Frequency of Message ,[object Object],[object Object],[object Object],[object Object]

Media Habits Research ,[object Object],[object Object],[object Object],[object Object],[object Object]

Media Habits ,[object Object],[object Object],[object Object],[object Object],[object Object]

Media Habits ,[object Object],[object Object],[object Object]

Media Habits ,[object Object],[object Object],[object Object],[object Object]

Combining Media ,[object Object],[object Object],[object Object],[object Object],[object Object]

Promotional tools/ ways of marketing communications

TV ,[object Object],[object Object]

Print ,[object Object],[object Object],[object Object],[object Object]

Radio ,[object Object],[object Object],[object Object]

Direct Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Direct Marketing ,[object Object],[object Object],[object Object]

Challenges ,[object Object],[object Object],[object Object]

Direct Marketing Channels ,[object Object]

Internet marketing ,[object Object],[object Object],[object Object]

Types on Internet Marketing ,[object Object],[object Object],[object Object]

Advantages of Internet Marketing ,[object Object],[object Object],[object Object],[object Object]

Limitations ,[object Object],[object Object]

Word-of Mouth Marketing (WOMM) ,[object Object],[object Object],[object Object]

Guerrilla Marketing ,[object Object],[object Object],[object Object],[object Object]

Point of Sale ,[object Object]

Promotional Merchandise ,[object Object],[object Object],[object Object]

Visual Merchandising ,[object Object],[object Object],[object Object],[object Object]

In-store Demostration ,[object Object],[object Object],[object Object]

Product Placement ,[object Object],[object Object]

Communication design ,[object Object],[object Object],[object Object],[object Object]

Visual design ,[object Object]

Package Labeling ,[object Object],[object Object]

Public Relations - methods,tools and tactics ,[object Object],[object Object],[object Object],[object Object],[object Object]

Tools ,[object Object],[object Object],[object Object],[object Object]

Press Release ,[object Object]

Elements of Press Release ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

News Conference ,[object Object],[object Object],[object Object]

One-to-one interviews ,[object Object],[object Object]

So many things we can do, the world is open ,[object Object]

Operational communication IBSM

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Operational communication IBSM