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Green Building Material Frameworks- jim lord
- 2. ECOVERT SUSTAINABILITY CONSULTANTS
Our Goal:
âto develop intelligent, comprehensive and cost effective sustainable solutions to
reduce the impact of any organization, asset or projectâ
Who We Are:
âour foundation is a platform of business professionals, informed environmental
decision makers and innovative problem solvers who are results oriented to
drive sustainability through the public and private sectorâ
The Bottom Line:
âreduce risk and improve the profit potential for our clients through practical and
informed environmental strategiesâ
Major Programs:
Green Building Design and Certification
Building Commissioning
Energy Modelling
Sustainable Product Certification
Resource Accounting (Carbon, Water, Waste)
Sustainable Policy Development
Sustainable Products Training©
quantified sustainable standards
- 3. Ecovert Selected Client List
20 Vic Management Inc. Earth Rangers Jeffery Architects TD- Canada Trust
&CO Architects Eastport Properties Kantelberg Design Toronto Hydro
Allied Properties Emery Loyalty One Tribute Communities
Appleby College First Gulf Mole White Architects Town of Banff
Akitt, Swanson + Pearce Architects FREED Developments Monarch Corporation Trillium Mutual / SRM Architects
Inc.
Bennett Design Associates Gottardo Construction NORR Limited Urbacon (BMW Head Office)
Black & McDonald GE Real Estate OCA Architects Urbancorp
Blackwood Partners Giffels Design-Build Inc. Ontario Energy Board Wilsonart Canada
Boehringer-Ingelheim Canada GWL Real Estate Ontario Realty Corporation Wheelwrigth Group Inc
BOMA Toronto Hoffmann La-Roche Queenâs Park Willowbank School
Central Group IBI Group (Brock University) Sir James Whitney School Verus Partners
CTI Working Environments IBI Group (Womenâs College Hospital) Orangeville Christian Fellowship Zzen Group
CUMIS Insurance Ian Starkey Architect Professional Engineers of Ontario Aela Foods Canada
Davies-Smith Developments ING Real Estate Russell Investments Open Text
Dundee Realty Intercede Facility Management Staples Advantage Maple Reinder
Sustainable Products Training©
quantified sustainable standards
- 4. Sustainable Product Standards Training©
Accredited, Nonprofit Approved Training for
Purchasers, Specifiers & Manufacturers
Sustainable Products Training©
quantified sustainable standards
- 5. Pilots & Accreditation
Thanks for the Pilots!
The Training is Accredited
Construction Specifications
American Institute of Architects Interior Design Continuing Education Council Institute
Sustainable Products Training©
quantified sustainable standards
- 6. Sustainable Products Standards Training©
âą For manufacturer and A&D representatives to provide to their
customers
⹠Sustainable Product Standards Teaching & Training Guides©
âą Companion 1 hour accredited course on Life Cycle
Assessment (LCA).
âą Executive Summary with audio at MTS home page:
http://mts.sustainableproducts.com.
CEU Accredited
Sustainable Products Training©
quantified sustainable standards
- 7. Sustainable Product Standards Training©
Market Transformation to Sustainability (MTS) is a nonprofit
public charity of leading environmental groups, governments
& companies working to take sustainable products market
penetration to 90% by 2015.
A Resource Center promptly answers complex questions that
can not be addressed during the training session & by the
written materials:
MTS@sustainableproducts.com
Sustainable Products Training©
quantified sustainable standards
- 8. Standards Overview
1. Value
2. Market Summary
3. Examples of Sustainable Products
4. Definition
5. Critical Elements
6. Evaluation Criteria
7. Uses
8. FAQs
Sustainable Products Training©
quantified sustainable standards
- 9. Value of Sustainable
Product Standards
Let us create a standard to which the wise and honest can repair.
George Washington
Sustainable Products Training©
quantified sustainable standards
- 11. Before itâs too late
Sustainable Products Training©
quantified sustainable standards
- 13. Eliminates market confusion
based on real metrics using
sound science and consensus
Sustainable Products Training©
quantified sustainable standards
- 16. Advances Triple Bottom Line:
Environment, Economy & Social Equity
Sustainable Products Training©
quantified sustainable standards
- 17. 7. Improvesquality of life
Improves quality of life
Sustainable Products Training©
quantified sustainable standards
- 19. Improve manufacturer share value &
good will
Improves manufacturer share value &
good will
Sustainable Products Training©
quantified sustainable standards
- 20. Reduces cost & liability
Sustainable Products Training©
quantified sustainable standards
- 21. The future belongs to those giving
the next generation reason to hope
-Telihard de Chardin
Sustainable Products Training©
quantified sustainable standards
- 23. Consumers want sustainable products
Growth in the organic
products: 20% / year for
the last 15 years.
Growth in the sustainable
buildings: 100% / year for
the last 5 years
Growth in sustainable
products: 20% / year for
the last 2 years
Sustainable Products Training©
quantified sustainable standards
- 24. Market Trends: Consumers
95% 75% 63% 47% 22%
Would Know Looking Saw Bought
Buy Green for Green Green Green
Leakage Unaware Uneducated Unavailable Unmotivated
Reason
Leakage Educate benefits. Increase displays & signage.
Solutions Align communication & messaging. Trial offers.
Increase messaging on packaging/labelling Highlight benefits & increase selection.
*Finding the green in todayâs shoppers, Deloitte & GMA Report 2009
Sustainable Products Training©
quantified sustainable standards
- 25. Trends in Sustainability Reporting
âą Rise in sustainability reporting: 76%
âą Increase in CFOâs sustainability role: 17%
âą Employees = 2nd most important stakeholder, after
customers (Green Teams)
âą 75% conduct GHG reporting & 62% conduct water
use reporting. Numbers expected to rise.
âą Access to raw materials a business supply issue,
especially conflict minerals
âą Special attention to outside rankings & ratings by
corporate executives
*GreenBiz Forum January 30, 2012
Sustainable Products Training©
quantified sustainable standards
- 26. Greenwashing
Definition:
The act of misleading consumers regarding the
environmental practices of a company or the environmental
benefits of a product or service.
95% of consumer products claim to be green*
*The Sins of Greenwashing: Home & Family Edition, TerraChoice 2010
Sustainable Products Training©
26
quantified sustainable standards
- 27. Greenwashing
Sustainable Products Training©
27
quantified sustainable standards
- 28. The Seven Sins of Greenwashing
Sin What It Means Example
Hidden Trade-Off Ignores important environmental FSC paper. Is it also chlorine-
issues at big picture level. free? GHG emissions?
No Proof Claim canât be substantiated. Facial or toilet tissue claims
to be recycled, with no
evidence.
Vagueness Poorly defined or so broad that itâs true All-natural.
meaning will be misunderstood.
Worshipping False Gives impression of 3rd party Fake labels.
Labels endorsement when there is none.
Irrelevance Truthful claim though irrelevant as CFC-free.
product is already banned under
legislation.
Lesser of Two Distracts consumer from greater Organic cigarettes.
Evils environmental impacts of category.
Fibbing False Claims. Energy Star certified.
Sustainable Products Training©
quantified sustainable standards
- 29. Sustainability: Demonstrating
Value are looking for transparency & accountability:
Customers
⹠Avoid clichés
âą Be clear about relevance to applicable standards
âą Focus on achievements
True sustainability value associated with:
âą Life cycle assessment
âą Supplier chain transparency
âą Transportation reporting
âą Packaging reduction & reporting
Sustainable Products Training©
29
quantified sustainable standards
- 31. Cradle to Cradle
What It Is
âą Eco-label certifying the productâs entire life cycle
âą Assessed in 5 categories: Health, Reutilization, Renewable Energy
Use, Water Stewardship & Social Responsibility
âą 4 levels of achievement: Basic, Silver, Gold, Platinum
Where Itâs Going
âą Eligible for LEED projects: 1 point under Innovation
âą Earn points towards becoming a Certified B Corporation
âą Use toxicity assessments towards BIFMA level certification
Endorsements
Alcoa Allied Concrete Allsteel Inc. Aveda Corporation
CENTRIA
Dow Building Solutions Forbo Flooring Herman Miller Method
Products
Proctor & Gamble Shaw Steelcase Inc. US Postal Service
Sustainable Products Training©
31
quantified sustainable standards
- 32. EPDs
What It Is
âą Certified environmental product declaration developed to ISO
14025
âą Hierarchic system following these standards: ISO 9001, ISO
14001, ISO 14040, ISO 14044, ISO 14025, ISO 21930
âą Suitable for all types of products & services
âą Provides flexible, objective format, certified by either a
certification body (all are international) or individual verifier
(GE, IT, SP, SWE, TU, UK)
Where Itâs Going
âą Climate declarations: single-issue EPD
âą Carbon Footprint Measurement Toolkit
âą Pre-certification of products
Endorsements
InterfaceFLOR Axpo AG Vattenfall Barilla Sapi
Vicinay Cadenas KorsnÀs
Sustainable Products Training©
32
quantified sustainable standards
- 33. And⊠consumers will pay more for
products that can prove themselves to be
sustainable
According to market
research conducted by the
Natural Marketing Institute,
âGreen Consumersâ will
choose sustainable
products first, but they (and
purchasers) will also do
more homework to
determine what is the best
choice.
Sustainable Products Training©
quantified sustainable standards
- 34. The market is responding
Home Depot, Lowes, and
other retailers carry FSC
Certified wood
Thousands of retail outlets
carry Certified Organic
Products
Sustainable Products Training©
quantified sustainable standards
- 35. Sustainable products have great potential as
well as some challenges:
Market awareness â many consumers are still unaware of the
availability and benefits of sustainable products
Market confusion â consumers unsure of terminology and what
makes a product âsustainableâ
Consumer distrust â some consumers are wary of products called
âsustainableâ and âgreenâ due to misuse and exploitation of the
terms
Consumer misperceptions â many consumers think of âgreenâ or
âsustainableâ products as low-tech, non-contemporary, or rustic.
Sustainable Products Training©
quantified sustainable standards
- 36. Standards counteract the challenges byâŠ
Building consumer awareness by providing facts and figures
that support marketing outreach initiatives
Building consumer trust by providing an open, verifiable set of
criteria by which to judge a company or product
Decreasing market confusion by defining terminology and
explaining processes
Shifting market perceptions by inspiring a wider use of
sustainable materials and processes in contemporary, high-tech
designs and projects
Sustainable Products Training©
quantified sustainable standards
- 38. Example of Certified Sustainable Product
FSC Certified Wood
Plus the following additional
requirements
SMART© or equivalent requirements for:
âą Reuse/reclamation requirements
âą Pollutant reductions at manufacturing
facility
âą Energy requirements
âą Facility requirements
âą LCA if combined with other materials
âą Legally binding manufacturer
certification
Sustainable Products Training©
quantified sustainable standards
- 39. Other Relevant
Standards
Clean Vehicle
Standard
Hybrid Measures tailpipe
emissions
fuel economy &
materials
Sustainable Products Training©
quantified sustainable standards
- 42. Sustainable Product Standards are
approved, published & precise criteria addressing
environmental, social & economic aspects of a given
product type.
The critical elements include :
1. Consensus and transparency
2. Life cycle assessment (LCA)
3. Credible certification & labeling
4. Renewable energy and conventional energy reduction are specified
5. Environmental, social and economic performance criteria are
defined and quantified
6. Materials performance criteria
7. Reuse performance criteria
Sustainable Products Training©
quantified sustainable standards
- 44. Critical Elements of Sustainable Product Standards
1. Meet Legal Definition for Certified Sustainable Products
- Covers multiple environmental benefits
- Covers global supply chain & all product stages
- Uses LCA & is LCA based
- Certified product label benefits description is accurate to the
consumer
Sustainable Products Training©
quantified sustainable standards
- 45. Critical Elements of Sustainable Product Standards
2. Consensus and Transparent
âą Collaborative & open democratic process & public record
âą American National Standards Institute Essential Requirements
define this process
âą Voluntary Consensus Standards have regulated the building
industry since 1898
Sustainable Products Training©
quantified sustainable standards
- 46. Critical Elements of Sustainable Product Standards
3. Require LCA
Evaluates the global supply chain / all product stages & multiple
environmental benefits
ISO compliant LCAs are required or actual environmental impact
data for all product stages :
âą Raw materials extraction
âą Transportation
âą Manufacturing
âą Use and reuse or final product disposition
Sustainable Products Training©
quantified sustainable standards
- 47. LCA Impact Example: Environmental Performance for Steel
This sample eLCie System Spidergramâą chart, produced as part of a life
cycle analysis, summarizes a productâs environmental impact in a
number of key areas, compared to an industry average.
Global
Warming
Waste 100%
Ozone Depletion
50%
Energy High Recycled
EcoTox
Content Steel
0%
Smog HumanTox
Acidiication Eutrophication
Sustainable Products Training©
quantified sustainable standards
- 48. LCA of Lamps Covers about 60% of Standard Credits
Using LCA, the greatest environmental impact by far,
is the energy efficiency of the lamp, which primarily
supplants coal fired power (largest source of climate change
pollution).
Thus, the best
environmental choice is
the lowest mercury, most
efficient, & longest life
lamp.
Sustainable Products Training©
quantified sustainable standards
- 49. Critical Elements of Sustainable Product Standards
4. Use Credible Certification & Labeling
Comprehensive third party verification
âą Manufacturer legally binding certification
âą Public disclosure of basis of certification
âą Third party auditing by qualified professionals
âą Recertification & decertification
Sustainable Products Training©
quantified sustainable standards
- 50. Critical Elements of Sustainable Product Standards
Product Labeling
âą Minimum certification level
âą Differentiates superior performance
âą Accurate and lawful communications
âą A label you can trust. No more greenwash.
Sustainable Products Training©
quantified sustainable standards
- 51. Critical Elements of Sustainable Product Standards
5. Specify Renewable Energy / Conventional Energy
Reduction
âą Performance criteria for renewable energy & energy reduction
are identified for the manufacturing facility and suppliers
âą Minimum performance specified & credit
provided for superior performance
âą Greatest credit given for 100%
Green-e power use & 100% reduction
of conventional energy
Sustainable Products Training©
quantified sustainable standards
- 52. Critical Elements of Sustainable Product Standards
6. Set Public Health & Environmental Performance Criteria
Climate change Habitat alteration
Human and ecological health Criteria and indoor air pollutants
Smog Water pollutants
Acid rain Water intake
Ozone depletion Solid and hazardous waste
Fossil fuel depletion
Sustainable Products Training©
quantified sustainable standards
- 53. Critical Elements of Sustainable Product Standards
Public Health & Environment
âą Credit given for manufacturing facility &
suppliers including reduction of about 1000
pollutants covering the 12 environmental impacts.
âą Greatest credit given for 100% reduction.
Sustainable Products Training©
quantified sustainable standards
- 54. Critical Elements of Sustainable Product Standards
7. Set Social Equity Performance
Criteria
Human rights
Worker conditions
Child labor
Community
Sustainable Products Training©
quantified sustainable standards
- 55. Critical Elements of Sustainable Product Standards
8. Provide Economic Performance Criteria
Product differentiation
Competitive advantage
Public accountability
Improved long term customer &
employee relations
Sustainable Products Training©
quantified sustainable standards
- 56. Critical Elements of Sustainable Product Standards
9. Materials
âą Performance criteria for recycled and biobased content are identified as
well as sustainable agriculture through organic production and best
management practices
âą Organic biobased products following EPA
Best Management Practices
receive greatest credit since they
have no endocrine disruptors.
âą Greatest credit given for 100%
recycled content or 100% biobased.
Sustainable Products Training©
quantified sustainable standards
- 57. Critical Elements of Sustainable Product Standards
10. Manufacturing Facility & Company
âą LCA based performance criteria
âą Disclosing sustainable product transactions
âą LCA process
âą ISO 14001 targets
âą Design for the Environment
Sustainable Products Training©
quantified sustainable standards
- 58. Critical Elements of Sustainable Product Standards
11. Reuse & Reclamation Achievement
âą Operable reclamation programs with facilities in place consistent with
Federal Trade Commission Environmental Marketing Guides
âą Greatest credit for 100% Reuse
Reuse Rate = kgs of all product reclaimed
kg of annual production of product being certified
Sustainable Products Training©
quantified sustainable standards
- 60. SMART© & California Gold Standards meet ALL 24 criteria âŠ
1 2 3 4 5 6 7 8
Meet Federal Rules
Trade Preventing Climate ISO
Independent Consensus: Compliant
Commission Industry Sustainable
Transparent Certification
Change Life Cycle
Environ. Trade triple
ANSI Pollution Assessment
Marketing Association bottom line
Accredited Reductions (LCA)
Requirements Dominance
Independent Follow Measurable Require
Legally Leadership Includes Public evaluation of ANSI reductions by evaluation of
mandated for criteria for access to requirements Essential multiple (12)
Nature of all
standard child labor, & public
global warming
criteria & Requirements environmental
environmental setting a human rights, conclusion potential,
Criteria methodology for due impacts over
product labels high bar worker they are met process Green-e
conditions &
product's life
Power &
community / all stages
efficiency
Require Cover Help stop
Ensure Ensure Reduce
Why are accuracy & environment
accuracy for risk & dangerous Ensure
Environmental economy & accuracy for
these prevent improvement social equity FTC FTC uncertainty irreversible pollution
criteria unlawful compliance & compliance so large reductions
substantially over global climate
beyond public & purchasers over entire
Important? greenwash supply chain
public change
status quo accountability & capital product life
& which has accountability preventing
highest markets
misleading global
market value adopt
marketing collapse
⊠for environmental, social and economic needs
Sustainable Products Training©
quantified sustainable standards
- 61. SMART© & California Gold Standards meet ALL 24 criteria âŠ
9 10 11 12 13 14 15 16
Encourage
Third Party Decertifica- ISO 14020 Performance Require No or De
Reasonable Approved
Global tion for Environ- Based: Costs Continuous Minimus
Auditing of Non-
Standard
mental tangible Associated Improvement Toxins
Manufacturer compliance Label impact with Use & Including
& Supplier Principles measures Implementa-
Facilities
Endocrine
tion Disruptors
An Decertification Specific
provision with Requires chemical Identified
independent Government Organic
due process accurate, pollutants are certification & Specific provision
contractor to & capital biobased
for failure to
Nature of the Certifier, correct
transparent, reduced. No auditing fees markets for periodic
products with
reviews any scientific, & specified & multiple require improvement /
Criteria material
life cycle products, compliance / revision of EPA Best
aspect of errors before
product including based labels technology, or certification adoption standard or tool Management
certification at those from government levels Practices
its discretion audit noncompliance
Facility audits Such a
Allows performance
ensure
corrections Adapt to based
Why are foreign of Ensures Stimulates
manufacturer
Ensure changes in approach
these substantial accurate, the market & Allow works Since
or supplier errors effective, innovation & greatest buy in & the market &
criteria not all
âpaperâ including credible thus market consensus state of endocrine
Important? certification only those product encouraged disruptors
discoverable
adoption knowledge
is not labels by federal have been
misleading or from global tested or
policy
third party identifies
a sham
audit
⊠for environmental, social and economic needs
Sustainable Products Training©
quantified sustainable standards
- 62. SMART© & California Gold Standards meet ALL 24 criteria âŠ
17 18 19 20 21 22 23 24
Multiple Eliminate Require Meet ISO Meet ISO Require
Meet EPA 14024 third 14021 self
Accessible
Levels of Stockholm Reuse Requirements product
Certification / Treaty toxic party declaration
Consistent for EPP performance
Compliance chemicals environ. environ.
with FTC Product label label durability
Rules Certifiers requirements requirements
Requires FTC Product
Specified
Thirteen compliance, labels ensure
credits or Eliminates Many & Any
highly toxic transparent scientific
points for raw materials Product label Specifies required Product Can
process, LCA
Nature of minimum chemicals extraction approach,
accuracy, assurance product be Easily
banned by stage & transparency, similar to ISO performance Certified or
Criteria certification
International
public
LCA
and for higher reduces involvement, 14024 standards for Assessed
achievement Treaty manufacturing peer review & approach, certified product
levels facility compliance &
inspection verification
Allow
greatest Substantially
participation Ensure Extend
Why are reduce Ensure Ensure
by Help protect accurate, Ensure accurate, product life coverage of
these global public
climate
accurate,
manufacturers, effective & effective & preventing
criteria health & change and all building
stimulates credible effective &
environment other credible pollution & products &
Important? competition product credible product
pollution builds materials
& thus labels product labels
saving consumer
provides labels
natural
greatest resources
confidence
market
adoption
⊠for environmental, social and economic needs
Sustainable Products Training©
quantified sustainable standards
- 63. A good standard serves many purposes and people
1. It has industry input for implementation. Doing so ensures that their due
process rights arenât violated since sustainable product certifications
regulate every aspect of manufacturing.
2. It ensures that products are environmentally sustainable. Low CO2 is just
one of many requirements.
3. It make standards & certifications publicly available & transparent. The
CERES Investment group recently blacklisted companies from their list
which didnât disclose climate pollution.
4. It conducts a life cycle assessment. Thatâs the only way to know the full
range of environmental impacts over the productâs life.
Sustainable Products Training©
quantified sustainable standards
- 64. A good standard serves many purposes and people
5. It has consensus. This goes beyond just manufacturers; do all vested
parties agree that this is a good standard including governments & other
purchasers?
6. Has been approved. Those who are in consensus were also willing to sign off
on it.
7. It directly impacts climate change. Before companies can lower CO2
emissions, they must be able to quantify their current levels of emissions and
know where their efforts will provide the most results.
8. It covers social equity including human rights, child labor, worker conditions
& community for companies and suppliers.
Sustainable Products Training©
quantified sustainable standards
- 65. Uses of Sustainable Product
Standards
Sustainable Products Training©
quantified sustainable standards
- 66. Certified Sustainable Product Standard
Uses: Adoption by Purchasers
âą Governments
âą Companies
âą Specifiers
âą Capital markets
Sustainable Products Training©
quantified sustainable standards
- 67. Frequently Asked Questions
Q. How can I specify products certified to these Standards?
A. See the certified products list in the handout or ask your
manufacturer rep to have its products certified.
Q. Where can I receive more information?
A. Copies of slides are available from your manufacturers/A&D rep.
Questions not answerable at the training session will be promptly
answered by the Training Resource Center at
MTS@sustainableproducts.com or by purchasing the Training
Guide.
Sustainable Products Training©
quantified sustainable standards
- 68. Q. How do Approved Sustainable Product Standards differ
from other standards or product tools?
A. They cover much more: the entire life cycle and many environmental
benefits with specific requirements for suppliers, reuse, pollutant
reductions, energy, materials, social equity, democratic approval
process, third party certification and auditing and labeling.
Q. What is the scope of approved sustainable product standards?
A. They cover about 60% of the worldâs products including the building
industry, apparel, carpet, textile & fabric.
Sustainable Products Training©
quantified sustainable standards
- 69. Q. How do Approved Sustainable Product Standards relate to LEED?
A. SMART© and California Gold Sustainable Products Standards are
approved for LEED Credit based on meeting all 24 Sustainable
Product Certification Criteria.
Sustainable Products Training©
quantified sustainable standards
- 70. Can the world be saved,
is a more serious and legitimate
question than ever beforeâŠ
Sustainable Products Training©
quantified sustainable standards
- 71. Only our Heightened Care
Can make our Planet
Habitable, Bountiful & Wondrous.
James Gustave Speth
Yale University
Sustainable Products Training©
quantified sustainable standards
- 72. Learn more on how to change the
world, in a quantified, sustainable
way...
MTS standards & training cover
over 60% of the worldâs industries.
Contact us to learn more on how best
to think
and BE sustainable.
Sustainable Products Training©
quantified sustainable standards
- 73. Institute for Market
Transformation to Sustainability
202-338-3131 p 202-338-2800 f
Email MTS@sustainableproducts.com
1511 Wisconsin Avenue, N.W. Washington, DC 20007
Sustainable Products Training©
quantified sustainable standards