Workshop discussion slides from Sacramento Social Media Club by Jeff Marmins, C7group and Chris Baccus, AT&T

1. Advanced LinkedIn Concepts for Professionals #smcsac

2. Instructors @cbaccus @jeffmarmins

3. Focus Areas Connections Recommendations Questions & Answers Groups Applications Inpages & Company Profiles Tips

4. LinkedIn LinkedIn is the worlds largest online professional network With over 100+ million members in over 200 countries. A new member joins LinkedIn approximately every second. Number 2 social network behind Face Book www.linkedin.com LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals.

6. Share Value

7. Subject Matter Expert: Build a Credibility Plateau

9. How well do I know you? Determines how to connect and how to follow-up

10. Import: Let LI know who you know

11. Add, mine and ask for introductions

12. Have boilerplate that isn’t boilerplate

13. Understand the data relationshipsConnections

15. Make it part of your routine

16. Social proof

17. No spelling or grammar checking – write in word and copy/paste

19. ANSWER

22. Industry specific?

23. What tools are you already using?

26. Do not have to manage community response

27. Still can develop relationships and contacts within group

28. Can still demonstrate expertise and promote your company through signature or profileBecoming a Member Instead

29. LinkedIn Products & Services Performance LinkedIn users doing recommendations is a new behavior that hasn’t taken hold quite yet

31. People tend to recommend without any explanation of why

32. Your employees may make up a significant percentage of the recommends

33. Big positive: The quality of who recommended is scene by your customers and potential customers.Recommendations

35. Function

36. CompanyAdvertising in LinkedIn an also be highly targeted.

38. Only connecting on a computer?

39. Twitter

41. Final Tips help.linkedin.com

42. Be Active

43. Gordon Strause, a Senior Product Manager at Yahoo, had this to say: ...I have found Linkedin useful. It's reconnected me with some former co-workers; I've used it to hire contractors and employees; I've even researched some competitive start-ups with it. I'm curious--is there anyone here claiming that Linkedin isn't valuable, did they try to do anything? Did you try to find someone you'd lost touch with? Did you try to find someone that might be helpful to you (contractor or employee or expert)? Or, is it, I signed up and I've been waiting for my cookie? Waiting around for more invitations is clearly not that useful, unless someone finds you interesting.

44. Support Slides

45. Questions & Polls Asking, Answering and follow-up Groups Why belong to a group How to find groups to join How to best ask questions and answer questions within groups Become part of a LinkedIn discussion group Applications Adding presentations, videos, papers, podcasts, etc. SlideShare/Box.net/YouTube/Portfolio LinkedIn Today and other LinkedIn add-ins Sharing Events Company Profiles Personalized LinkedIn URLs Miscellaneous tips and techniques