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                         Social Media Marketing 
                         Social Media Marketing
                           For Entrepreneurs:
                           Getting New Customers Now
                           Getting New Customers Now

                             Presented by Jeff Korhan
                                February 11, 2010
The Relationship Economy




          ©Jeff Korhan and True Nature® 2009
The P f t St
Th Perfect Storm




           ©Jeff Korhan and True Nature® 2009
2010 Business Trends
1. Human-Centric Businesses

2. Collaborative Markets

3. Sustainable Communities



             ©Jeff Korhan and True Nature® 2009
Human-Centric Businesses
    Monitor Your Brand




       ©Jeff Korhan and True Nature® 2009
Human-Centric Businesses
Get Comfortable with Authenticity




          ©Jeff Korhan and True Nature® 2009
Human-Centric Businesses

Learn the Language of the Web
        to be Relevant



        ©Jeff Korhan and True Nature® 2009
©Jeff Korhan and True Nature® 2009
Collaborative Markets
 Multi-Media Marketing
                     g




     ©Jeff Korhan and True Nature® 2009
Collaborative Markets

  News in Real Time




     ©Jeff Korhan and True Nature® 2009
Collaborative Markets
Content Development & Management
   The Source
                           Social
                           Media
                                                     Inbound
     Blog                                              Links

                            WEBSITE


                ©Jeff Korhan and True Nature® 2009
Blogging is Storytelling with a Purpose
 Visibility
 Reputation and Authority
 Referrals




               ©Jeff Korhan and True Nature® 2009
Sustainable Communities
Help Communities Do What They Want to Do




             ©Jeff Korhan and True Nature® 2009
Sustainable Communities
S           C
  Engage with Crowdsourcing




       ©Jeff Korhan and True Nature® 2009
Sustainable Communities
Augment Your Business Model




       ©Jeff Korhan and True Nature® 2009
A Community of Communities




      ©Jeff Korhan and True Nature® 2009
©Jeff Korhan and True Nature® 2009

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Strategic Social Media Marketing