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WordPress and Web Design
www.woothemes.com
Who are We?
<- Jeff Pearce

Job Thomas ->
www.woothemes.com
Who is WooThemes?
•  WordPress Products

•  Themes and Plugins
•  WooCommerce
www.woothemes.com
Who is WooThemes?
www.woothemes.com
Why are we here?
•  Website creation
•  WordPress
•  You!
www.woothemes.com
Today’s Goals
•  ID 3 components of publishing online
•  Difference between WP.com and
WP.org
•  What is WP, how can it help you?
•  Setup basic WP site
•  Choose a theme
•  Add some content
•  Have a website up and running! J
www.woothemes.com
Why are you here?
www.woothemes.com
Why make a website?
•  Digital home
•  Personal blog / portfolio
•  Ecommerce / making
money
•  Social interaction
•  Publishing
•  Online learning
www.woothemes.com
How to make a website?
1.  Server (plot of a house)
2.  Domain Name (address of a house)
3.  Code (the actual website)
www.woothemes.com
WordPress
www.woothemes.com
WordPress
www.woothemes.com
WordPress: Why?
•  Free
•  Easy to learn
•  Customizable
www.woothemes.com
Examples
•  Show and tell time J
www.woothemes.com
WordPress: Content
•  Posts
•  Categories – Broad (Cats)
•  Tags – Specific (Siamese)

•  Pages
www.woothemes.com
WordPress: Design
•  Themes
•  More show and tell! J
www.woothemes.com
WordPress: Functionality
•  Plugins
•  It’s showtime!
www.woothemes.com
WordPress: Functionality
•  Do’s and don’ts
•  Most downloaded and
featured list on wp.org are
good places to start
www.woothemes.com
Time to build!
•  5 Steps to heaven!
www.woothemes.com
Step 1: What?
•  What is your purpose?
•  Which pages do you need?
•  What do visitors see first?
www.woothemes.com
Step 2: Design
•  Decide on a layout
•  Blog/Magazine
•  Shop
•  Business
•  One Pager
•  Choosing a Theme
•  Free vs Premium
•  Envato / WooThemes
•  One click solutions vs flexible solutions
www.woothemes.com
Step 3: Content
•  Posts
•  Pages
•  Menus
•  Comments
Now play!
www.woothemes.com
Step 4: Plugins
•  Contact Details
•  Ninja Forms
•  WP SEO
•  WooCommerce
•  Maintenance Mode
•  Page Builders
www.woothemes.com
Step 5: Promote your site
•  Facebook
•  Twitter
•  Talk about it on other sites
•  Backlinks
www.woothemes.com
Next Steps
•  Play!
•  Get involved in the WP Community
•  Find a mentor
•  Find a simple client - keep it simple!!!
www.woothemes.com
Career Prospects
•  Developers
•  Designers
•  Assemblers/Builders
•  Project Managers
•  Business Analysts
•  Content Creators
•  Social Media Managers
•  Website Administrators
www.woothemes.com
Final Thoughts
•  Which need do I solve?
•  When am I updating?
•  How often is code maintained/updated?
•  Which audience am I targeting?
•  Which skills/people do I need?
•  What niche do I want to address?
•  How do I build my team?
•  Which questions do I want to ask?
www.woothemes.com
Thank You!
•  @jeffikus
•  @jobtext
•  @woothemes
•  http://www.wordpress.org
•  http://www.woothemes.com
www.woothemes.com

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