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Grow 2015 - Day 2 Slides

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Grow 2015 slides - 03 Feb 2015

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Grow 2015 - Day 2 Slides

  1. 1. WordPress and Web Design www.woothemes.com
  2. 2. Who are We? <- Jeff Pearce Job Thomas -> www.woothemes.com
  3. 3. Who is WooThemes? •  WordPress Products •  Themes and Plugins •  WooCommerce www.woothemes.com
  4. 4. Who is WooThemes? www.woothemes.com
  5. 5. Why are we here? •  Website creation •  WordPress •  You! www.woothemes.com
  6. 6. Today’s Goals •  ID 3 components of publishing online •  Difference between WP.com and WP.org •  What is WP, how can it help you? •  Setup basic WP site •  Choose a theme •  Add some content •  Have a website up and running! J www.woothemes.com
  7. 7. Why are you here? www.woothemes.com
  8. 8. Why make a website? •  Digital home •  Personal blog / portfolio •  Ecommerce / making money •  Social interaction •  Publishing •  Online learning www.woothemes.com
  9. 9. How to make a website? 1.  Server (plot of a house) 2.  Domain Name (address of a house) 3.  Code (the actual website) www.woothemes.com
  10. 10. WordPress www.woothemes.com
  11. 11. WordPress www.woothemes.com
  12. 12. WordPress: Why? •  Free •  Easy to learn •  Customizable www.woothemes.com
  13. 13. Examples •  Show and tell time J www.woothemes.com
  14. 14. WordPress: Content •  Posts •  Categories – Broad (Cats) •  Tags – Specific (Siamese) •  Pages www.woothemes.com
  15. 15. WordPress: Design •  Themes •  More show and tell! J www.woothemes.com
  16. 16. WordPress: Functionality •  Plugins •  It’s showtime! www.woothemes.com
  17. 17. WordPress: Functionality •  Do’s and don’ts •  Most downloaded and featured list on wp.org are good places to start www.woothemes.com
  18. 18. Time to build! •  5 Steps to heaven! www.woothemes.com
  19. 19. Step 1: What? •  What is your purpose? •  Which pages do you need? •  What do visitors see first? www.woothemes.com
  20. 20. Step 2: Design •  Decide on a layout •  Blog/Magazine •  Shop •  Business •  One Pager •  Choosing a Theme •  Free vs Premium •  Envato / WooThemes •  One click solutions vs flexible solutions www.woothemes.com
  21. 21. Step 3: Content •  Posts •  Pages •  Menus •  Comments Now play! www.woothemes.com
  22. 22. Step 4: Plugins •  Contact Details •  Ninja Forms •  WP SEO •  WooCommerce •  Maintenance Mode •  Page Builders www.woothemes.com
  23. 23. Step 5: Promote your site •  Facebook •  Twitter •  Talk about it on other sites •  Backlinks www.woothemes.com
  24. 24. Next Steps •  Play! •  Get involved in the WP Community •  Find a mentor •  Find a simple client - keep it simple!!! www.woothemes.com
  25. 25. Career Prospects •  Developers •  Designers •  Assemblers/Builders •  Project Managers •  Business Analysts •  Content Creators •  Social Media Managers •  Website Administrators www.woothemes.com
  26. 26. Final Thoughts •  Which need do I solve? •  When am I updating? •  How often is code maintained/updated? •  Which audience am I targeting? •  Which skills/people do I need? •  What niche do I want to address? •  How do I build my team? •  Which questions do I want to ask? www.woothemes.com
  27. 27. Thank You! •  @jeffikus •  @jobtext •  @woothemes •  http://www.wordpress.org •  http://www.woothemes.com www.woothemes.com

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