This document provides an overview of the evolution of the web from static websites to user-generated content and Web 2.0. It discusses the rise of blogs, social networks like Facebook and Twitter, user-generated content sites like YouTube, and virtual worlds like Second Life. The document also explores current trends like mobile access, microblogging on Twitter, and new technologies like netbooks and e-readers. It provides tips for keeping up with new developments by following thought leaders on Twitter and attending local technology events.

1. Just What We Needed, Another Web 2.0 Presentation aka Web [Candle + Monkey] Created by: @jeffhilimire or @THEjdrewfeldman (that’s Twitter, folks)

3. Engauge is a consortium founded by direct marketing legend Stan Rapp to bring together the three most important marketing disciplines. Ten United Direct Impact Spunlogic Atlanta - Austin - Columbus - Orlando - Pittsburgh

4. THE INTERNET REVOLUTION! HTTP:// WWW.YOUTUBE.COM/WATCH?V =5WCTN4FLJUQ

5. What are you looking for? Want to buy something? Stay in touch from anywhere…and instantly 1994-1998

6. Enough said. Let's share. The sum of all human knowledge. 1998-2001 What's on your mind? The first online social network.

7. Let's be friends! What are you doing? A virtual world. User- Generated Content 2.0 2001-PRESENT Facebook me.

8. STATIC WEBSITE

9. PERSONALIZED WEB

10. USER-GENERATED CONTENT

11. WEB 2.0

12. THE WEB TODAY

13. SO WHAT IS WEB 2.0 ANYWAY?

14. SO WHAT IS WEB 2.0 ANYWAY?

15. SO WHAT IS WEB 2.0 ANYWAY? HTTP:// WWW.YOUTUBE.COM/WATCH?V =KAZZPFUD1CM

16. FIRST PIONEER OF WEB 2.0 (EFFECTIVELY)?

17. EXAMPLE 1: PEPSI / TROPICANA

23. WHAT'S HOT RIGHT NOW?

24. THERE ARE MORE THAN 200,000 BLOG POSTS EVERY DAY THERE ARE 1.4 BLOGS CREATED EVERY SECOND

25. LINKED IN HAS MORE THAN 35 MILLION REGISTERED USERS

26. DIGG ATTRACTS MORE THAN 236 MILLION VISITORS EACH YEAR

27. ~ 1 MILLION US DOLLARS ARE SPENT EVERY DAY IN BUSINESS TRANSACTIONS WITHIN SECOND LIFE

28. THERE ARE MORE THAN 250,000 INDIVIDUAL SOCIAL NETWORKS CREATED VIA NING

29. CNN i REPORT, LAUNCHED IN MARCH 2008, NOW HAS 250,000 CITIZEN JOURNALISM i REPORTS WORLDWIDE

30. MICROBLOGGING 11% OF US ONLINE ADULTS USE TWITTER

32. AND IT'S NOT JUST FOR KIDS ANYMORE

33. THREE IN FOUR U.S. ONLINE ADULTS NOW USE SOCIAL TOOLS TO CONNECT WITH EACH OTHER

34. FACEBOOK'S 35-54 YEAR- OLD DEMO IS DOUBLING EVERY TWO MONTHS

35. 20% OF 25-34 YEAR-OLDS ONLINE HAVE USED TWITTER

36. SO WHERE ARE WE GOING?

37. AGGREGATION & LIFESTREAMING

38. TODAY, VIRTUAL WORLDS ARE AN IMMERSIVE ENVIRONMENT TOMORROW, THERE WILL BE AN IMMERSIVE WEB

39. MICRO-EXPRESSIONS

40. OH YEAH, AND THERE’S THIS MOBILE THING HAPPENING

41. NEW SCREEN SIZES: NETBOOKS & KINDLE

42. SO, HOW DO I KEEP UP WITH ALL THIS?

43. USE GOOGLE READER (OR OTHER RSS AGGEGRATORS) TO KEEP UP WITH STUFF

44. FOLLOW PEOPLE ON TWITTER TALKING ABOUT YOUR INTERESTS

45. UTILIZE TOOLS LIKE TWITSCOOP AND TWOPULAR

46. ATTEND EVENTS IN TOWN (OR OUT OF TOWN)

47. SOME OF THE PEOPLE WE FOLLOW @GUYKAWASAKI @DAVESYNDER @GARYVEE @SCOBLEIZER @FREDWILSON Or follow us @JEFFHILIMIRE and @THEJDREWFELDMAN to see who else we follow

48. What do YOU think?

49. @jeffhilimire @THEjdrewfeldman