This document discusses backchannel communication at events using Twitter. It explains that a backchannel allows simultaneous communication about an event through tools like phones and iPads. Attendees can use a designated hashtag to share feedback and interact with each other in real time. The document suggests ways to incorporate a backchannel at events, such as asking questions to start conversations during presentations. It also covers connecting with others on LinkedIn, including tips for open versus closed networking profiles.

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The backchannel
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The Event Marketing Boutique

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Express training
Understand what is it
Why does people use it
Twitter disaster &Missing a huge
% audience
Where do we us it?
Making it work for you
The Groups
Q&A

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What is a backcannel?
Is a hiden channel of communication in meetings and events.
Brakes the rule of one direction in the communication
This people use phones, ipad, etc.. to make online comments
about what they are seeing.
Twitter is the TOOL. they create a #channel for the event
Is like create a radio just for the meeting where people can read
and write at the same time
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Why does people us it?
Instantly share feedback about the meeting.
Like new trends of communication, people have multichannel
conections.
People have to power and not the speaker / Event
They can interact in real time with the audience
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First question.
What are your own
objectives when you go
to a meeting?
( if relations are on it , Twitter helps you )
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Yes, Relations and learn,
and educate and much
more

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Twitter disaster
Missing a huge % audience
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Turnning the force
Say you have a channel in our meeting room
Advance some questions like What challenges are you facing?
Or ask for a quick survey before you start ( you will know about
the audience before and not after!=
Cut through pasivity and start a conversations
during your presentations say high you have
open the channel for the audience
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Second question.
Are you going to change
your profile?
If yes, what?
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Account & Settings

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Account & Settings
On the top right of every page
Most important menus in Linkedin
Upgrading is simple
!
!
Emails politicks
Privacy settings
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Connect with others
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professional network in
linkedin

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Connecting with others
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Open networker Closed networker
Large number of contacts
Good for recruiters
People actively look for people
Like sales people, entrepreneurs
Download outlook toolbar to growth
BE AWARE sending out to people you don´t
know
Tips. To avoid this send a normal email
before.
Conservative networkers
Looks for quality and not quantity
Can easily decline invitations from unknown
people
Have more closed privacy
Tips. Find a strong common point to connect
with this type of users.
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Connecting with others
I´d like to add to my professional network on linkedin
Few Tips.
Who you are, How you come across, Why you will like to add
connect
Connection Strategy
Remember open closed what do you look for..
No one gets notice when you disconnect from them.
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Third question.
Are you an open or
closed profile?
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Making it work for you

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Making it work for you
Searching is the big point so making better searching by:
Increase the size of your network
Connect with few super-connectors
Use the basic search form
Understand advance search form.
Recommendations!!
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Making it work for you
Undertanding Degrees of connections
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I´m in a linkedIn
group also..

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The groups
People with common interests space
Onces you have acces to a group you can search members
Starty o participate in Discussions
Share news items
Groups are a viral marketing tool
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The Event Marketing Boutique
Thanks
;)
PD ( are we already connect in linkedin?..)
Maybe now is a good time..