1. Online giving
for PTAs made simple
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2. DANA NELSON CANDI WALZ
EXECUTIVE DIRECTOR SCHOOLS ON GIVEMN
COORDINATOR
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3. AGENDA
How Does GiveMN Work?
How do I get started?
Give to the Max Day
Promoting your school page
(For Give to the Max Day and beyond; communications
inventory)
Examples
Q&A
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4. GiveMN is a collaborative venture to grow charitable
giving in Minnesota and move more of it online.
GiveMN is an independent 501c3 support organization
of the Minnesota Community Foundation, which is an
affiliate of Minnesota Philanthropy Partners.
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5. Public schools
are on GiveMN.org!
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6. Online Giving Trends
 The nonprofit sector has experience double-digit
growth in online giving since 2009 (Blackbaud)
 Since its launch in 2009, GiveMN has helped raise
over $50 million for over 6,600 nonprofits,
outpacing the national platform Facebook Causes
which had raised $40 million between 2007-2011.
 Give to the Max Day is the largest one-day
fundraising event in Minnesota. In 2011, $13.4
million was donated by over 47,000 people for
3,978 charities.
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7. The Old Fundraising Model
Students go door-to-door You receive donations… but
to sell products with a when you sell products you
portion of the sales going to only get a small percentage
the school. of the profit.
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8. The New Fundraising Model
Parents, grandparents, alumni from all Theyknow you. They follow you on social
around the country and world searchfor media. They are on your school newsletter
causes that match their interests, mailing list.
including their school.
An interactive connection is made. You help
donors stay connected to your school
community. Supporting the school financially
online is simple and immediate and possible no
matter where or when they want to give.
GiveMN is here to help!
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9. Who is GiveMN?
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10. Who is GiveMN?
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11. How does GiveMN work?
• All 501 (c) 3 nonprofit organizations are listed on GiveMN
• NOW, we’re adding K-12 public schools!
• Over 26,000 nonprofits in Minnesota and over 1.2M nonprofits in the United
States are listed on GiveMN
• Schools can join for free by completing the registration at GiveMN.org/schools
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12. Giving Portfolio Management
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13. How do I get started?
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14. How do I get started?
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15. Updating your PTA’s page
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18. Adding photos & videos
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19. Sharing tools
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20. Donation Reports
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21. Customize Thank You Messages
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22. Customizing a Thank You Message
 Thank You Video
 Videos pop up immediately after a donor makes a
donation.
 Thank you message
 Add a few lines of text to make the thank you email
more personal.
 Consider adding special thank you messages for Give
to the Max Day
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23. Thank your donors
Send a thank you from your school to the donor in addition
to the confirmation email sent from Razoo/GiveMN.
• Make it personal
• Make it meaningful
• Be prompt – research shows that this increases the
likelihood of receiving future gifts from the donor
 Email in within 1-2 days
 Mail within two weeks
Engage students in the thank you process if you can. An email is nice or a
picture of the end product of the donation (like students reading new
books) with a note from students is GREAT!
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24. Burroughs PTA, Minneapolis
http://givemn.razoo.com/story/Burroughs-Community-School-Pta
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25. Weaver Lake Elementary, Maple Grove
http://givemn.razoo.com/story/Burroughs-Community-School-Pta
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26. Nathan Hale PTA, Minneapolis
http://givemn.razoo.com/story/Pta-Minnesota-Congress-Nathan-Halem
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28. A Brief History of Give to the Max Day
2010 Results 2011 Results
Total Dollars Given: $10M Total Dollars to MN Nonprofits: $13.4M
Total Number of Donors: 42,624 Total Number of Donors: 47,534
Average Gift Size: $188 Average Gift Size: $227
# of Nonprofits Benefitting: 3,663 # of Nonprofits Benefitting: 3,978
Average Gifts per nonprofit: $2,741 Average Gifts per nonprofit: $2,720
• Give to the Max Day has made GiveMN/Razoo one of the leading online
giving portals (Razoo has facilitated over $100M in donations, half of which
is through GiveMN.org!)
• 66 % of the 5,755 Give to the Max Day donors surveyed prefer to give online
vs. check
• Give to the Max Day involved significantly more nonprofits and more
donors than similar community-based events
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29. Give to the Max Day is THE day to give – a NEW category
for K-12 public schools !
During Give to the Max Day, 2012 K-12 public schools will be
eligible for prize grants in the form of hourly “Golden Tickets”
– an hourly drawing to add $1,000 to a person’s donation,
randomly selected from donors who gave during each hour of
the event. At the end of the event, one K-12 public school
donor will be drawn to receive a Super-sized Golden Ticket,
adding $10,000 to their donation!
This golden ticket category includes K-12 public schools, K-12
public school PTAs, charter schools and K-12 public school
foundations.
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30. Give to the Max Day is THE day to give
LIVE EVENT from the MALL OF AMERICA
 Livestream coverage by The UpTake
from 9 a.m. to 9 p.m.
 Leverage TV and media opportunities
throughout the day.
 Live interviews with nonprofits and schools
 Register for the scheduling “lottery” online
 Live performances by great musicians, artists
 Principal riding the Orange Streak – stay tuned for more
information
Sign up on the Give to the Max Day Home page at:
http://givemn.razoo.com/p/gtmd
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31. Getting Ready for Give to the Max Day

32. How do I make the most of GTMD?
 Claim Admin Access
 Edit Your GiveMN Page & Add Photos or a Video
 Use the School Toolkit – sample letter, email, press
release and more!
 Engage Your School Community
 Create a Communications Plan
 Social Media Outreach (#GTMD12)
 Create a Thank You Video or Customize a Thank You
Message
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33. Communication Inventory
 Share the link to donate on your PTA page if you have
one and on your school web page if you are allowed
 Share the online donation information in all your print
materials - like a flyer that goes home in students’
backpacks
 Email the link to parents, ask them to give and to
forward the link to others
 Share the link on social media, and encourage parents,
students, alumni etc. to do so
 Facebook
 Other social media (Twitter, Google+, Pinterest)?
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34. Connect with us
Facebook.com/givemn
Twitter.com/givemn
YouTube.com/givemn
Blog.givemn.org
Email: info@givemn.org
Sign up for the Schools on GiveMN
eNewsletter (The sign up link
is at the bottom of our homepage)
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