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Baixar para ler offline
right fit equipment
design the brand & details
art of the
interview
relaxed
recording
editing
edicts
transcription
to blog post
feeding
the feed
selection
give it impact
environment
set-up
backup
feed
space/sound/placement
feedback/criticism/expansionlisten
measure chart/analyze/adjust
© 2016 Tracy & Tom Hazzard – Hazz Design Consulting, Inc.
tips/tools/testing
space/recording/storage
options/setup/metrics
transcriptions
voice-over assistant
graphics
audio editor
set goals & budget
steps to a
smarter podcast launch
1. prove it
3. price it
6. predict it
4. prototype it
7. produce it NOW...promote it!
5. protect it
2. plan it
what’s a podcast? WHY
PODCAST?
TEAM or
SELF?
CONGRATS
YOU’RE A
PODCASTER!
ESSENTIAL
EQUIPMENT
CHECK
YOUR
NICHE
BRANDING: DESIGN GRAPHICS & DETAILS
PROMOTE MARKETING &
SOCIAL MEDIA REFINEMENT
PLAN THE RIGHT RESOURCES
figure out your why
styles/hosts/anglessurvey
listen
analyze
quality/topic/guests
traffic/reviews/ranking
PODCAST START POINT GROUP
TRADEMARK
& URL
REVIEW
REVISE
REJECT
LAUNCH
make it specialmake it yours
impact tactics
social soft launch
plan the critical first 8 weeks
DIY social media
CONVERSIONS
PLAYS +
GROWTH

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Podcast Start Point - steps to a smarter podcast launch

  • 1. right fit equipment design the brand & details art of the interview relaxed recording editing edicts transcription to blog post feeding the feed selection give it impact environment set-up backup feed space/sound/placement feedback/criticism/expansionlisten measure chart/analyze/adjust © 2016 Tracy & Tom Hazzard – Hazz Design Consulting, Inc. tips/tools/testing space/recording/storage options/setup/metrics transcriptions voice-over assistant graphics audio editor set goals & budget steps to a smarter podcast launch 1. prove it 3. price it 6. predict it 4. prototype it 7. produce it NOW...promote it! 5. protect it 2. plan it what’s a podcast? WHY PODCAST? TEAM or SELF? CONGRATS YOU’RE A PODCASTER! ESSENTIAL EQUIPMENT CHECK YOUR NICHE BRANDING: DESIGN GRAPHICS & DETAILS PROMOTE MARKETING & SOCIAL MEDIA REFINEMENT PLAN THE RIGHT RESOURCES figure out your why styles/hosts/anglessurvey listen analyze quality/topic/guests traffic/reviews/ranking PODCAST START POINT GROUP TRADEMARK & URL REVIEW REVISE REJECT LAUNCH make it specialmake it yours impact tactics social soft launch plan the critical first 8 weeks DIY social media CONVERSIONS PLAYS + GROWTH