Monetization Marketing - Content to Commerce Business Model

MONETIZATION MARKETING
C2C BUSINESS MODEL
CONTENT to COMMERCE
with TRACY HAZZARD
Brand & Product Strategist
Copyright 2018 Tracy Hazzard | Hazz Design Consulting, Inc. | Brandcasters, Inc.

True or False?
The BEST
IDEAS Win

IT’S HARD TO BE HEARD…
1.8 BILLION Websites
5 BILLION YouTube Videos Viewed Daily
50 MILLION Facebook Pages
3.5 BILLION New Google Searches / Day
…SOCIAL CONVERSION is only 1.3%!

IT’S EVEN HARDER TO SELL…
562 MILLION Products on Amazon
5 Million Amazon Sellers
140,000 make $100K+ per year
<2% get to Mass Market Retail
Only 2% of Patents Make $$$

7 OUT OF 10 PRODUCTS FAIL
14 OUT 15 FAIL on HSN/QVC

NOT GOING TO STOP YOU!!!

FROM CONTENT…

WANT THE SECRET FORMULA?
Ideas
Marketing Content
Commerce

TUNE INTO OUR PODCASTS!
GET EVEN MORE C2C FORMULA ADVICE…
FYB # PLH #

Why Do So Many Fail?

12%
28%
26%
16%
18%
Wrong
Plan
Lack of
Capital
Wrong
Market
Wrong
Thing
Wrong Team
FAILURE TO LAUNCH
2016 Compilation of HBR,
Forbes, Inc. & Entrepreneur
54%
PLH
#7

YOUR COMPETITORS…
”Don’t find
customers for your
products, find
products for your
customers.”
- Seth Godin
Start-Up School Podcast
PLH
#41
FYB
#20

YOUR COMPETITION:
DIGITAL MARKETERS
 Time
 Speed
 Tech
 Channel
 Hacker
 Risk
 Puts $ In

YOUR ORIGINAL IDEA

C2C ORIGINAL IDEAS
…are Me-Only
…are Right Fit
…are VALUE PROOF!
PLH
#44
FYB
#6

ME-TOO. ME-SPECIAL. ME-ONLY!
~ Gerry Foster – Brand Evangelist
PLH
#20
FYB
#38

Seed & Self Fund
Series A• Inception • Product/Market Fit
• Scalable Growth
Source: NextView on Capital
2014 - PRESENT
Equity Crowdfunding
PLH
#29

SHOW ME PROOF IS FASTER
SUCCESS= INVESTABLE
SCALABLE
VIABLE
SUSTAINABLE

WRONG WAY
TO RESEARCH!
PLH
#38

C2C RESEARCH:
MARKET + PRODUCT FIT
Reachable Market
Quantifiable Data
Shows Competition
Me-Too MIN
Me-Only MAX
PLH
#7
FYB
#20

CASE STUDY: STRIPED SHIRT
LAURA BECK
Striped Shirt
PLH
#2

DON’T USE UP
YOUR CAPITAL
UNTIL YOU GET
MARKET-PRODUCT
FIT PROOF!
PLH
#13

RIGHT-FIT MARKETING

Marketing is a contest
for people’s attention.
– Seth Godin
Marketing is the method of
being seen, heard, and found
in a noisy world.
– Tracy Hazzard
FYB
#34

C2C MARKETING
...emotionally connects
…right place; right time
…builds AUTHORITY!
FYB
#31

REMEMBER ALL THIS NOISE?
500,000 PODCASTS WORLDWIDE
150,000 ACTIVE IN USA
1 out of every 5 Google Searches is NEW each day

BE FOUND
20K LA Wedding Planners; 33M Google Results
FYB
#53

BE HEARDCopyright 2018 Tracy Hazzard | Hazz Design Consulting, Inc. | Brandcasters, Inc.
FYB
#35

BE CONSUMED
PLH
#4
FYB
#22

WHAT IS AN AUTHORITY PLATFORM?
Google Rank
Valuable Links
Relevant Answers
FYB
#4

DOES SIZE MATTER?

RAISE YOUR AUTHORITY
FYB
#9

EGO BAIT:
FAST TRACK TO AUTHORITY
FYB
#5

AUTHORITY THIEVES
PLH
#22
FYB
#34

BRANDCASTING YOU
YOUR AUTHORITY PLATFORM
• Web Site
• Blog Posts (+SEO)
• YouTube Channel
• Interviews & Ego Bait
• Social Pages
• Auto Email Follow-Up
• Syndication FeedFYB
#50

where search happenswhen search happens
PLH
#21
FYB
#53

IMPACTFUL
CONTENT

C2C CONTENT
…is consistent & constant
…serves with impact
…becomes bingeable
FYB
#15

CONSISTENT & CONSTANT
84%16% 84%16%
AVG BLOG POST LENGTH 500-
700 WORDS
BEST LENGTH FOR GOOGLE
2500+ WORDS!
OUR PODCAST BLOGS
1st Page Rank
3000-6000 words

provides value
timeless
ranks quickly
shows & tells
Brandcasts YOU
promotional
click bait
advertorial
teases without
delivering
content
FYB
#10

GIVE to GET
FYB
#13

ARE YOU SERVING ENOUGH?
…establishing unique value
…being found by the market
…filling the gap for free+++
… and putting your
time in the C2C game

SUBSCRIBE & GET EVEN MORE

17+ COMMERCE EXPERTS
 Color, Materials & Finishes
 Compliance & Test Standards
 Consumer Market Research
 Consumer Product Safety
 Consumer Trends & Forecasts
 Costing & Pricing
 Design For Manufacturing
 eCommerce & Amazon Sales
 Patents, TMs & Copyrights
 Manufacturing & Sourcing
 Packaging Engineering & Design
 Product Design & Development
 Product Engineering
 Product Strategy & Launching
 Prototyping & 3D Printing
 Quality Control & Assurance
 Strategic Brand Design
 Tooling & Fixture Development

• 17+ Product Launch Experts
• 17 Hours Live Q/A Per Month
• 200+ Articles, Videos, Podcasts, Tips,
Templates & Resources
• Been There/Done That Referrals
• Opportunity to Get PR in Feature Articles

PLH
#12

IMAGINE IF...
all 17 experts were on retainer
coaching, advising, and answering
your questions, keeping you from
costly errors, time-intensive redos,
and fatal mistakes.
BONUS: Free 7 Days
ONLY $297/Month
/$197/Month

BECOME
BINGEABLE
CREATE
COMMERCE
FYB
#22
PLH
#1

I WANT TO WRITE A BOOK...
FYB
#17

“My videocast has been listened to or
watched just under 250K times. Basically,
video has doubled my audience...
in 10 months.”
~Scott Carson – We Close Notes
I WANT TO ATTRACT FOLLOWERS...

I WANT TO ATTRACT A TRIBE...
“It is one thing to get a
marketing boost, but it is still up
to you to make something of it.”
~Raj Jana, JavaPresse

I WANT TO GET MORE CLIENTS...
“With any new
patient on the
fence, they will
listen to the
podcast. Then they
will sign up.”

I WANT TO SELL
MY INVENTION...

BUT…
It will cost too much.
It will take too long.
I’m not ready yet.

SPEED TO MARKET
IS THE BIGGEST
SUCCESS FACTOR

 Booking Calendar
 Ahrefs; SEM Rush
 Google Adwords
 Powerpress
 Yoast SEO
 Mic, Headphones...
 RSS Feed Host
CONTENT – The Right Things
 Wordpress & YouTube
 Temi or Rev
 Canva or Adobe CC
 Zoom or Zencaster
 Skype & Call Recorder/Talk Helper
 Audacity or Audition
 Buffer or HootSuite

CONTENT – The Right Order
1. Brand You
2. Wordpress Website
3. Podcast +/or Videocast
4. Blog with RSS
5. Social Channels
6. Email Campaign
7. Funnels & Ads
#1-5
4 to 6 WEEKS
<$8000

CONTENT – The Right Resources
 Transcriber
 Audio Editor
 Video Editor
 Graphic Designer
 SEO Copywriter
 Web Developer
 Social Media VA
 4x
 3x
 4x
 3x
 3x
8-10 hours
$180 to $240
PER EPISODE
+ YOUR TIME

RSS HOSTING
PRIMED FOR MONETIZATION
FROM EPISODE ONE

 Booking Calendar
 Ahrefs; SEM Rush
 Google Adwords
 Powerpress
 Yoast SEO
 Mic, Headphones...
 RSS Feed Host
 Wordpress & YouTube
 Temi or Rev
 Canva or Adobe CC
 Zoom or Zencaster
 Skype & Call Recorder/Talk Helper
 Audacity or Audition
 Buffer or HootSuite
Imagine us showing you
EXACTLY THE RIGHT THINGS
you need to know.
PLUS COURSE, BOOK
COACHING & EQUIPMENT
CONTENT – The Right Things

CONTENT – The Right Order
1.Brand You
2.Wordpress Website
3.Podcast +/or Videocast
4.Blog with RSS
5.Social Channels
BRANDCASTING YOU! <30 DAYS

CONTENT – The Right Resources
 Transcriber
 Audio Editor
 Video Editor
 Graphic Designer
 SEO Copywriter
 4x
 3x
 4x
 3x
 3x
IMAGINE IF...
we did ALL THIS for you
FAST
as low as $99 / episode
PLUS BRANDCASTING YOU
DONE-FOR-YOU SERVICES

BECOME BINGEABLE

CREATE COMMERCE!

CONNECT:
Mtg. Time: meetwithtracy.com
TRACY HAZZARD

Monetization Marketing - Content to Commerce Business Model

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