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GET MORE!
feedyourbrand.co
with Tracy Hazzard
NOT GETTING ENOUGH…
A WHOLE LOT OF NOISE
1.3 BILLION Web Sites
5 BILLION YouTube Videos Viewed Daily
50 MILLION Facebook Pages
3.5 BILLION NEW Google Searches / Day
500,000 PODCASTS WORLDWIDE
NOW MATTERS!
ONLY 150K PODCASTS!
NEWBIES, PROS & CORPS
Tracy & Tom Hazzard
IP & Entrepreneurship – 26 Intl. MBA Programs
WHAT’S A PLATFORM?
YOUR ORIGINAL MESSAGE
from YOUR PROFIT PLATFORM
DOES SIZE MATTER?
THE MARKETING
ROLLERCOASTER
THE HAVE TO’s & SHOULD DO’s
OWN YOUR PLATFORM
AND GET MORE
BRANDCASTING YOU!
INGREDIENTS TO
BRANDCASTING YOU
1. Harness WEB Rank Power
2. Publish Constant CONTENT
3. Be SOCIAL Effortlessly
4. Draft Off INFLUENCERS
5. PODETIZE to PROMOTE
5
feedyourbrand.co – © 2018 Tracy Hazzard
WEB RANK POWER
GETTING
GOOGLE TO
RANK YOUR
WEBSITE!
STEP
feedyourbrand.co – © 2018 Tracy Hazzard
FYB #10 & 15
OWN YOUR BRAND EQUITY
feedyourbrand.co – © 2018 Tracy Hazzard
HARNESS WEB RANK POWER
Your BRAND STRATEGY
+ Ideal Who AUDIENCE
+ Right FOCUS & IMPACT
= GETTING FOUND MORE
& MORE BY GOOGLE!
feedyourbrand.co – © 2018 Tracy Hazzard
FYB #4
BRAND STRATEGY
20K LA Wedding Planners; 33M Google Results
AUTHENTIC FOCUSED IMPACT
FYB #6
20 & 38
BE WHERE YOUR ‘WHO’ ARE
feedyourbrand.co – © 2018 Tracy Hazzard
CONSTANT CONTENT
BINGE-WORTHY
TOUCHPOINTS
(10s – 100s – 1000s)
STEP
feedyourbrand.co – © 2018 Tracy Hazzard
WEB BLOG ISSUES
84
%
16
%
84%16%
AVG BLOG POST LENGTH
500-700 WORDS
BEST LENGTH FOR GOOGLE
1800-2500 WORDS!
feedyourbrand.co – © 2018 Tracy Hazzard
CONSISTENT & CONSTANT PAYS
“Tracy & Tom’s Brandcasting system
helps us generate more original,
core message content for our 800
high Google-Ranked, Revenue-
Generating web sites. Additionally,
the Brandcasting-powered sites got
an additional 32% boost in traffic
from the March 2017 Google Slap.”
Ken Courtright
The Income Store
900+ Revenue
Generating Web Sites
32% Boost from Google
Consistent & Constant
2000+ word weekly posts
feedyourbrand.co – © 2018 Tracy Hazzard
UP THE FREQUENCY
HOW OFTEN TO POST
• Launch with 3 – 25 ready
• 2 Times Per Week
• Mix Guest and/or Topic
• SCHEDULE & DO IT!
feedyourbrand.co – © 2018 Tracy Hazzard
NARROW BUT DEEP
NICHE CONTENT
BINGE-ABLE OR NOT?
PRESENTAINING = BINGE-ABLE
FYB #22
SOCIAL
EFFORTLESSLY
YOU
EVERYWHERE
NOW?!
STEP
feedyourbrand.co – © 2018 Tracy Hazzard
• Social GOALS
• Make a POST PLAN
• AUTOMATE with Apps
feedyourbrand.co – © 2018 Tracy Hazzard
FYB #16 – SOCIAL MEDIA MASTERCLASS
SO, HOW DO WE DO IT?
HOPE IS NOT A PLAN!
BRANDCASTING YOU!
SOCIAL GOALS:
1. SERVE TO ATTRACT
2. POWER PARTICIPATE
3. BE ALIVE & POSTING
feedyourbrand.co – © 2018 Tracy Hazzard
PERSONAL GOALS:
BE ORIGINAL
SAVE TIME
& GET MORE!
MAKE A POST PLAN
MIX IT UP
• Post Style
• Post Type
• 30/30/30/10 RULE
feedyourbrand.co – © 2018 Tracy Hazzard
SUGGESTED POST TYPES:
TELL WHY…
• Summaries (best of your older stuff)
• Where are they now? (feature follow-up)
• Guest Influencer Quotes (tagged)
• New Content (article, episode, video…)
• Ego Bait influencers (tagged)
• What You Missed (up engagement for the week)
feedyourbrand.co – © 2018 Tracy Hazzard
30/30/30/10 RULE
30% Own Stuff
30% Share Others’ Stuff
30% Interaction
10% Uniquely You or Weird!
feedyourbrand.co – © 2018 Tracy Hazzard
HERE’S MINE…
Tracy’s Social Media Action Plan
CHANNEL SCHEDULE MANAGER POST TYPES FREQUENCY
Facebook 7 Days / WEEK Alexandra 1. Quote
2. Image Evergreen Post
3. Article Header + Link
4. Ego Bait New Guest
5. News Share
6. Video Share
7. Livestream
EVERYDAY: Partner Shares
2 posts per day
feedyourbrand.co – © 2018 Tracy Hazzard
SERVICES & TOOLS:
feedyourbrand.co – © 2018 Tracy Hazzard
INFLUENCERS DRAFT
AUTHORITY
POWER
&
INSTANT
INFLUENCE!
STEP
feedyourbrand.co – © 2018 Tracy Hazzard
DRAFT OFF INFLUENCERS
• Right-Fit GUESTS
• Transition of POWER &
INSTANT AUTHORITY
• Guests that GET MORE
• Ego Bait FOLLOW-UP!
feedyourbrand.co – © 2018 Tracy Hazzard
RIGHT-FIT INFLUENCERS
FYB #9
MORE MEDIA POWER?
FAST CREDIBILITY PATH…
…TO GET MORE!FYB #13
LONG TERM
GUEST RELATIONS
FYB #5 – EGO BAIT
PODETIZE TO PROMOTE
PLAN FOR PROMOS
• Events, Books…Launches
• New JV/Affiliate Model
• Non-Profit Support
STEP
feedyourbrand.co – © 2018 Tracy Hazzard
37.5%
CONVERSION
4000
PODCAST PLAYS
500+ REQUESTS
1000 DOWNLOADS
YOUR OWN PROMOS
10x-100x VALUE: PODETIZE
feedyourbrand.co – © 2018 Tracy Hazzard
Scott Carson – FAST INFLUENCER
“I already had a successful
funnel and bootcamp program
for my business, but after I
started Brandcasting I realized
how many of those leads I could
long-tail market to. This platform
is the easiest most effective
credibility builder I’ve found.”
Scott Carson
We Close Notes
TEXT UPDATE
FROM SCOTT:
FYI – someone called to
sponsor the podcast at
10K listeners & 6 weeks
feedyourbrand.co – © 2018 Tracy Hazzard
FUNNEL FOLLOW-UP
MARKUS HEITKOETTER
Trading Made Simple
feedyourbrand.co – © 2018 Tracy Hazzard
GET MORE…
LEARN/TRY…THE HARD WAY
READY TO BE
A BRANDCASTER
SUCCESS!
WANNA GO NINJA!
FYB #22
SAVE TIME
FOR YOUR
IMPACT!
BE WORDY!
6
7
STOP
THE
SPEED
FEED!
8
“I advise my PR clients
to never wear the same
clothes in their videos,
so that people don’t
think they have
already seen it.”
- Susan Harrow, PR & Media Consultant
• COLOR
• TEXT
• SH PE
•
FYB #7
9
10
11
12
13
14
15 15
15 15
15 155 15
15 1
15 1
15 155 15
15 155 15
16
17
MORE LATER
20
GO NINJA – GET MORE!
feedyourbrand.co
podetize.com

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Get Even More By Brandcasting You with Tracy Hazzard

Notas do Editor

  1. ENERGY UP & GET RESPONSE Have you ever wondered how those people Market Effortlessly & GET MORE: Qualified Buyers Loyal Followers Stages, PR…
  2. Despite EFFORT, TIME, $... NOT GETTING ENOUGH CLIENTS, FANS…traffic, stages, book sales, interviews, You spend hours on Facebook Live, YouTube, Twitter and FOLLOWERS DON’T CONVERT TO $ affiliates, paid ads, SEO tricks and PR, spending $ WITHOUT ENOUGH ROI OR ROTI HAVE YOU EVER WONDERED…IF THERE IS SOME SECRET GET MORE FORMULA?
  3. IMAGINE A WAY TO EFFORTLESSLY MARKET EVERYWHERE AT ONCE & GET MORE QUALIFIED BUYERS & CLIENTS CONSISTENTLY I PROMISE YOU THAT IN THIS SESSION TOGETHER I WILL SHOW YOU WHAT you need to know to be successful; I WILL HELP YOU SKIP the time-consuming LEARNING CURVE EVERYTHING I SHARE WITH YOU WILL BUILD & MARKET your business at the same TIME I’M EVEN GOING TO DO A LIVE STRATEGY SESSION AND FOR THOSE OF YOU LOOKING FOR MORE ADVANCED TACTICS, I AM GOING TO GIVE YOU MY NINJA TACTICS TO GET EVEN MORE… HOW’S THAT SOUND? WAY BETTER THAN GETTING ENOUGH OR TRYING TO BEING SEEN & HEARD THROUGH ALL THIS NOISE…
  4. How MANY OF YOU ARE FINDING IT HARD TO BE heard/seen in THIS highly competitive digital marketing landscape Which do you think has the highest rate of conversion OR ROI? Google? Social? YouTube? 1.3% SOCIAL – 13% GOOGLE (10X) KEY IS TO Dominate the FRONT PAGE OF GOOGLE W/O SEO EVERY DAY CLICK – BUT DID YOU KNOW that there is a SMALLER POND? THERE are only 500K podcasts RIGHT NOW. SO NOW REALLY MATTERS…
  5. ONLY 150K ARE ADDING NEW EPISODES REGULARLY SO WHY ARE PODCASTS THE HOT CHOICE, EXPERIENCING 75% GROWTH YEAR OVER YEAR AND 50% OF DIGITAL MARKETING AGENCIES RECOMMENDING THEM TO THEIR CLIENTS, EVEN MALCOLM GLADWELL HERE HAS A PODCAST…
  6. Malcolm Gladwell Video https://www.youtube.com/watch?v=owEDItHc7J8
  7. PODCASTERS ARE POPPING UP EVERYWHERE, AUTHORS, CELEBRITIES, NFL PLAYERS…CORPS BUT THOSE OF US WHO HAVE BEEN DOING THIS FOR YEARS & HAVE 500+ EPISODES UNDER OUR BELT UNDERSTAND THAT GOING NINJA IS NOT ABOUT STARTING A PODCAST IT’S WHAT YOU DO FROM AND WITH THE PODCAST…that’s the real secret formula! IS IT OK WITH YOU IF I TELL YOU A LITTLE BIT ABOUT ME AND HOW WE DEVELOPED A SECRET FORMULA TO GET MORE FROM OUR PODCAST AND INVENTED A WAY TO 10X MONETIZE IT SO WE GET PAID TO MARKET OUR OWN BUSINESS?
  8. This is my partner and husband Tom Hazzard I’m an Inc. Columnist & Author We are Podcast Hosts of 3 shows WE are product launch and ghost designers We are featured in the Harvard Business Review…
  9. AS A CASE STUDY FOR IP & ENTREPRENEURSHIP TAUGHT IN 26 MBA PROGRAMS Because we created one of the 1ST VIRAL MARKETING CAMPAIGNS EVER – BEFORE SOCIAL MEDIA We have been living, designing, launching, inventing and consulting together for over 25 years…
  10. OUR PLATINUM RECORD - $20M/Year; 6 years - Best-Selling Chair at Costco – MAYBE YOU’VE SEEN IT…people send me pictures like this one of my godchild little Fiona BUT being an expert, HBR hailed and a bestseller doesn’t mean we are immune To the problem of getting more AND doesn’t mean clients come banging on our door I’LL NEVER FORGET WHEN THIS REALLY CAME TO A HEAD FOR US in 2015…
  11. …We tripled their sales BUT they got bought out and shortly after the CEO died unexpectedly at the age of 48 …With no warning, despite all our success, we were out and scrambling to book clients again …We were all referral based – no ads, no marketing – BUT remember ALSO that we are GHOST DESIGNERS… Do you think Martha Stewart wants to admit she used us to design one of her products? SO WE TRIED IT ALL…ALL THE NEW DIGITAL MARKETING WAYS TO GENERATE LEADS BLOGGING, SEO, SOCIAL, NETWORKING, CONFERENCES, COURSES… GOT a few CLIENTS – GOT TOO BUSY TO MARKET… AND THEN REALIZED WE WERE LOSING REVENUE AND NOT GETTING ENOUGH AGAIN… YOU KNOW THAT MARKETING & REVENUE ROLLER COASTER CYCLE…
  12. AHHHH! Yeah that one - some of you are on it right now… BUT EVERYTHING CHANGED ONCE WE ADDED PODCASTING TO THE MIX OF OUR MARKETING FORMULA… CLICK IS SLOW DUE TO VIDEO!!! STARTING OUR FIRST PODCAST WTFFF?! 3 YEARS AGO
  13. WE COMBINED WTFFF?! & 3D START POINT – AN AUTHORITY REVENUE GENERATING WEB SITE BLOG + PODCAST + SOCIAL + RELATIONSHIP BUILDING + EASY OPTIMIZED DISTRIBUTION = A POWER PLATFORM THAT STARTED FROM SCRATCH (NO FANS/NO EMAILS) 5 MONTHS AFTER LAUNCHING WTFFF?! – HIGHLIGHTED BY FORBES…
  14. FOR CREATING A MASSIVE AUDIENCE FAST - At that time it was just 25,000/month but big enough to get noticed and be approached by an big industry advertiser SINCE THEN IT HAS BEEN REFINED INTO WHAT WE TODAY CALL BRANDCASTING 100,000 Listeners/MONTH 12 ORIGINAL PODCASTS AND BLOGS per month DAILY FEED FULL of SOCIAL POSTS, VIDEOS, IMAGES IN LESS TIME THAN BEFORE ONLY 2 DAYS OF OUR TIME PER MONTH BRANDCASTING HAS GIVEN US A WAY TO GET ON THE FAST TRACK TO GETTING MORE FOR LEAD GENERATION & REVENUE GROWTH
  15. IT EVEN TOOK US TO AN EXLCUSIVE POSITION DOING A LIVE PODCAST FROM THE SXSW STAGE LAST WEEK – A TRIP FULLY PAID BY THE SPONSORS & ADVERTISERS OF OUR PODCAST GENERATING OVER $30K I INVITE YOU TO GO TO THE FEED YOUR BRAND FACEBOOK PAGE AND SEE THE LIVESTREAM.
  16. LAST YEAR WE STARTED A PODCAST FOR PODCASTERS CALLED FEED YOUR BRAND AND SPUN OFF THE BRANDCASTERS BUSINESS WITH OUR GROWING DONE-FOR-YOU TEAM PRODUCING CaaS AND OUR PODETIZE SaaS AD MIXING + HOSTING SERVICE FOR EXPERTS, COACHES, SPEAKERS, AUTHORS, CELEBRITIES & SPORTS FIGURES AND EVEN SOME MAJOR PUBLICATIONS AS 2 DESIGNER/INVENTORS, WE COULDN’T JUST FOLLOW THE PASSIVE INCOME “GURUS” SO WE MIXED, RE-INVENTED, REFINED & SYSTEMATIZED EVERYTHING
  17. Because if you had these 3 beautiful daughters KEEPING YOU BUSY like I do you want TO HAVE A LIFE – a LIFESTYLE AND BUSINESS that isn’t wasting time on things that don’t work or produce YOU KNOW…A LIFESTYLE HACK TO DO THE RIGHT THINGS IN THE RIGHT ORDER WITH THE RIGHT RESOURCES BTW - ONE OF THOSE RIGHT RESOURCES FOR ME IS ALEXANDRA – THE BRIDE IN THAT PHOTO LATE LAST YEAR SHE JOINED US AS OUR COO AND HAS REALLY ACCELERATED OUR SYSTEMS & CLIENT INTERACTIONS – we couldn’t have done it without her WOULDN’T IT BE AMAZING TO GET FREEDOM FROM THE TIME & $ WASTERS IN MARKETING? TO FIND THAT LIFESTYLE HACK OR SECRET FORMULA?
  18. SO DO YOU WANT ME TO SHARE OUR SECRET FORMULAS? HOW TO: BE THE Thought Leader; get more stages; more PR; more fans & qualified Clients CREATE ORIGINAL CONTENT <1 HOUR EFFORTLESSLY FILL your book, course, info product, website, & social feeds – STEP-BY-STEP FORMULA FOR BUILDING A PLATFORM THAT BELONGS TO YOU & MAKES YOUR CORE BUSINESS MORE MONEY LET’S START WITH A LITTLE DEFINITION – WHAT’S A PLATFORM?
  19. Maybe this is your idea of a platform…
  20. BUT FOR COACHES, SPEAKERS, AUTHORS, INFLUENCERS, EXPERTS… A platform is what you stand on and stand for YOUR ORIGINAL MESSAGE – YOUR VOICE – AND THE PLACE(S) you stand to deliver that message TO THE RIGHT AUDIENCE Is this making sense? SO HOW BIG SHOULD YOUR PLATFORM BE?
  21. THE BIGGER THE STAGE…THE LARGER THE _______ TONY ROBBINS HAS A LARGE PLATFORM, BUT DOES THE SIZE REALLY MATTER? WHAT IF IT ISN’T SIZE BUT STAGE OWNERSHIP THAT MATTERS MOST? LET ME ASK YOU THIS – WHO RUNS TONY’S EVENT? WHO OWNS THAT PLATFORM? – RIGHT! HE DOES! HOW ABOUT YOUR FANS ON FACEBOOK OR YOUR YOUTUBE CHANNEL – WHO OWNS THEM? WANT to build a platform that BELONGS TO YOU AND GROWS WITH YOU…AUTOMATICALLY? Sounds easy for Tony Robbins, but FOR THOSE OF YOU STARTING FROM SCRATCH – A LITTLE INTIMIDATING, RIGHT? I SUSPECT FOR SOME OF YOU THERE ARE SOME “YES, BUTS”… CHALLENGES HOLDING MANY OF YOU BACK FROM MAKING PROGRESS AND GETTING STARTED…
  22. BUTS LIKE… I DON’T HAVE ENOUGH TIME AM I GOOD ENOUGH OR DO I HAVE ENOUGH CONTENT OR CONNECTIONS OR MAYBE YOU ARE AFRAID THAT NO ONE WILL LISTEN, READ, OR WATCH I HOPE ON THIS 3RD DAY YOU ARE PAST SOME OF THESE PERSONAL BUTS (if not, please see Dan/Abi!) AND ARE MOVING INTO A WHOLE NEW SET OF CHALLENGES… HOW TO & WHERE TO & WHO TO… WHO TO TRUST, TEACH YOU, HELP YOU… WHERE TO START…WEB SITE, BLOG, SOCIAL MEDIA, PODCAST, BOOK… HOW TO GET IT DONE AND GET IT DONE FAST SO YOU CAN GET ON WITH YOUR CORE BUSINESS INSTEAD OF THOSE HAVE TO’S AND SHOULD DO’S THAT DISTRACT YOU FROM BEING YOU & DOING BUSINESS
  23. PUTTING YOU BACK ON THE MARKETING ROLLER COASTER AGAIN WITH A WHOLE LOT OF HAVE TO’S AND SHOULD DO’S IMAGINE INSTEAD: A SIMPLE SOLUTION THAT DEFIES THE UPS AND DOWNS A FORMULA THAT GETS YOU EVERYWHERE AT ONCE WITH A CONSTANT LEVEL MARKETING & REVENUE!! ARE YOUR READY TO GET STARTED BUILDING YOUR BRANDCASTING PLATFORM?
  24. ARE YOU Ready to find out how we take Pod OR Video AND TURN IT INTO BRANDCASTING… A PLATFORM THAT BELONGS TO YOU GREAT – LET’S FIRST TAKE A GOOD LOOK AT THE INGREDIENTS YOU NEED TO MAKE A FORMULA FOR YOUR BRAND SUCCESS
  25. But there are 5 Ingredients to Building a Brandcasting Platform that works harder for you than you do for it: DESIGN FOR HOW YOU WANT TO BE KNOWN IN THE WORLD & WHO TO FIND YOU CONSTANT TOUCHPOINTS ARE THE FASTEST PATH GET MORE ACTIVE LEADS LET OTHERS HELP YOU BUILD UP AUTHORITY & ASSOCIATION POWER INFO-TAINING BINGE-ABLE CONTENT MAKE IT EFFORTLESS & FUN TO KEEP DOING IT!
  26. 80% MORE POWER – THAT’S HOW MANY LISTENERS COME TO OUR PODCAST FROM GOOGLE EACH MONTH OUR BRANDCASTERS USUALLY SEE AN AVERAGE OF 30% INCREASE IN WEB TRAFFIC THE FIRST FEW MONTHS AUTHORITY LIES WITH GOOGLE BUT THIS IS NOT OLD SCHOOL SEO, WORD CRAMMING OR PAY TO PLAY TACTICS THIS IS AUTHORITY THAT COMES FROM TAPPING INTO THE ALGORITHM CHANGES THAT HAVE BEEN BENEFITING REAL PEOPLE OVER BOTS & THE SPOKEN WORD OVER THE WRITTEN ONE THIS STEP IS WHERE GOOGLE GRANTS RANK AND AUTHORITY POWER TO YOUR SITE BECAUSE OF WHAT YOU HAVE TO SAY, HOW YOU SAY IT WHO YOU ARE ASSOCIATED WITH AND HOW OFTEN YOU SAY IT. BUT LET’S START AT THE CORE – A WEB SITE WITH THE RIGHT BRAND STRATEGY!
  27. This is one of our newest podcasters – his hasn’t launched yet so it’s still a secret This NY Jet just resigned a MM$ contract for the next few years and Is planning for what happens when he retires and wants to capture and build His fan equity now while he is popular and still active playing… He doesn’t want to give his brand equity to Twitter or YouTube, He wants to use it to transition into a profitable post-career
  28. PROFILE EXACTLY WHO YOU WANT TO REACH & Build a SIMPLE website to attract them GET THE RIGHT FOCUS ORIGINAL IMPACT MESSAGE WITH A SERVE FIRST MINDSET – DIFFERENCE OVER DOLLARS AS LOREN SAID… A GREAT BRAND STRATEGY POSITIONING ATTRACTS WHO YOU WANT TO REACH BECAUSE IT IS ME-ONLY TERRITORY! ME-ONLY BRAND POWER IS Brand Positioning FOR USP – unique selling proposition CONNECTING PRODUCERS – YOU TO CONSUMERS – ANYONE WHO CONSUMES YOUR STUFF… GETTING THE BRAND/AUDIENCE STRATEGY RIGHT IS THE CATALYST IN OUR FORMULA TO CONVERT TO GETTING MORE…
  29. BRAND IS NOT JUST THE MESSAGES YOUR ARE SENDING OUT AS THE PRODUCER It is the way those messages are received by the consumer I LEARNED FROM DESIGNING OVER 250 CONSUMER PRODUCT LAUNCHES THAT MARKET/PRODUCT RIGHT FIT MEANS THE DIFFERENCE BETWEEN FAILURE AND A BESTSELLER. A POWER PLATFORM works for your brand delivering your message and creating a MORE PROFITABLE FEEDBACK LOOP between YOU and your AUDIENCE of consumers …CONNECTING YOU WITH MORE ENGAGED AND ACTIVE CONSUMERS & REFINING YOUR PRODUCTS & SERVICES BASED ON DEMAND HERE’S A LITTLE REAL WORLD CONTEXT TO UNDERSTAND WHY THIS IS SO CRITICAL…
  30. CAN YOU FIND A POSITION FOR YOUR BUSINESS THAT…LET’S YOU BE YOU & ATTRACTS THE RIGHT CLIENTS 20,000 WEDDING PLANNERS – 33M Google results for LA alone – HOW ARE YOU GOING TO STAND OUT? THIS STRATEGY WORKS FOR EVERY CATEGORY IN EVERY INDUSTRY – IF YOU ARE IN A NEW OR EMERGING INDUSTRY, all the better – 15% GOOGLE HAS NEVER SEEN ONCE WE ARE DONE WITH OUR 5 INGREDIENTS, I THOUGHT I WOULD HOT SEAT ONE OF OUR VIPS AND BUILD THEIR BRAND WHILE ALL OF YOU WORK ON YOURS – WOULD YOU LIKE THAT? LET’S LOOK AT ANOTHER BRAND AND SEE IF THE IMPACT IS COMING ACROSS…
  31. MORE THAN IMPACT IS HAPPENING HERE ARE YOU GETTING A SENSE THAT SHE HAS A WRY SENSE OF HUMOR AND A MISSION TO HEAL YOUR MIND – HOW ABOUT YOUR BACK TOO – SHE’S A CHIROPRACTOR IMAGINE IF YOU WERE LOOKING UP CHIROPRACTERS IN SO CAL AND SAW THIS – WOULDN’T YOU CHECK IT OUT SO LET’S NOT FORGET TO HAVE THE VISUALS SUPPORT OUR IMPACT MESSAGE AND WHO WE ARE SO THEY ATTRACT BETTER! NOW I HATE TO DIVE INTO THE NITTY GRITTY DETAILS, BUT WE HAVE TO TALK BLOGS IF WE ARE GOING TO SEND PEOPLE FROM A GOOGLE SEARCH TO YOU…
  32. THIS IS ONE REASON WE LOVE SYNDICATION – so easy to be where your who are! -> PODCAST & YOU-TUBE -> OUR BLOG -> LI PULSE -> FB / TWITTER / INSTAGRAM
  33. SO WE BRAND STRATEGIZE A SMART TOPIC CALENDAR: 80% of sales happen between the 5th and 12th touchpoint
  34. LINKEDIN ESTIMATES 55% OF BUSINESSES HAVE A BLOG According to Sam/DOTCOM – sites with a blog get 55% more traffic than sites without DRAWBACK: 84% SPEND MORE THAN 3 HRS WRITING That’s lot of time especially when you need to generate consistent and constant posts… So YOU ARE CONSISTENTLY BLOGGING, BUT HOW LONG SHOULD A POST BE? HOW MANY WORDS? CLICK MOUSE BEST LENGTH FOR A PODCAST 20-45 MIN - 3000 AVG WORD COUNT but many are 6-10K;
  35. MEASURE AND COMPARE – GOOGLE + PODCAST + SOCIAL SLOW BUT STEADY GROWTH WATCH OUT FOR SLAPS Google makes a significant algorithm change that could cause a SLAP every 90 days 50-60% declined in traffic and revenue in the last Google SLAP 80% of our traffic comes from Google NOT iTUNES!
  36. MEDIA & INFLUENCERS - 1M+ Page Likes post 27-30 per day BUT YOU DON’T HAVE TO DO THAT MANY TO SEE SUCCESS …Every month, we create…for 3 different sites, we do 30 BLOG POSTS & ARTICLES MOST IN LESS THAN 30 MINUTES EACH FEED THEM OUT AS PODCASTS, VIDEOS & 100s of social posts… 3-4 days of work per month
  37. …EDUCATIONAL & ENTERTAINING…CONSISTENT & CONSTANT & 20-45 MIN LONG …NARROW BUT DEEP – TALK ENDLESSLY – EVERGREEN – SO WE BRAND STRATEGIZE A SMART TOPIC CALENDAR: …EDUCATIONAL & ENTERTAINING…CONSISTENT & CONSTANT & 20-45 MIN LONG …BINGE-ABLE – NARROW BUT DEEP – TALK ENDLESSLY – QUALITY TEST - IS IT BINGE-ABLE? GOES WITHOUT SAYING, BUT YOU DO NEED DECENT SOUND QUALITY
  38. YOU BE THE JUDGE – BINGEABLE OR NOT EASY TO SEE HOW WE MANAGED TO DOMINATE OUR MARKET!
  39. CLEARLY BETTER! INFO-TAINING & BINGE-ABLE Good sound quality too…
  40. CREDIBLITY PATH, BUT What about: EFFORT QUALIFIED Who Measured ENGAGEMENT
  41. You can’t expect a windfall with only a 1.3% Social Conversion. We have a plan and automate for where/when/who/how often so it doesn’t overwhelm us. SO THE HOW DO WE DO IT PART – I AM NOT GOING TO SUGARCOAT THIS IT TAKES EFFORT, PLANNING, TIME AND COMMITMENT OR A TEAM I INVITE YOU TO CHECK OUT THE PODCAST CALLED: ENGAGEMENT = (REACTIONS + COMMENTS + SHARES)x10 + REACH INC. CONSIDERS GOOD PERFORMING POSTS 1400+ Shares & 100K+ Click To Views – THAT’S WHAT YOU ARE COMPETING AGAINST! Of Top 5% of influencers that make $ most spend at least 80% on ads (BECAUSE organic reach is BAD! – per Inc.) were first in their niche have a boost/sponsor network
  42. WE DON’T LEAVE CONTENT & SOCIAL UP TO CHANCE…
  43. WE GO FROM ORIGINAL RECORDING VIDEO/AUDIO DO IT ONCE AND USE IT THROUGHOUT THE MONTH & YEAR
  44. WE START WITH THE END OF MIND, OF COURSE IF YOU DON’T HAVE GOAL HOW CAN WE BE SURE IT IS WORTH OUR TIME? FOR ME, I HAVE FOUND THAT THESE GOALS DON’T HAVE TO BE COMPLETELY TANGIBLE I WANT THEM TO BE MEASURABLE BUT I DON’T NECESSARILY SET A HARD AND FAST GOAL POST FOR EXAMPLE, IF I APPROACH EVERY EPISODE WITH THE IDEA THAT I AM GIVING A TANGIBLE DO IT NOW ACTION STEP AND SOMEONE REACHES OUT TO THANK ME OR ASK A QUESTION THAN I KNOW I AM SERVING AND THE ENGAGEMENT IS THE REWARD I ALSO PERSONALLY HAVE MY OWN GOAL – CLICK – YOU SHOULD DEFINE YOURS…
  45. THE MOST IMPORTANT THING YOU CAN DO IS MIX IT UP WELL
  46. Don’t forget to mix it up with text/link/image/video/quotes… Add links in comments – tag – mention (no more than 3 people!) Smart brand YOUR LINKS to YOUR SITE SHORTEN or create REFERRER for ALL LINKS!
  47. INC. RULES: Ideal Who understanding Timeliness + Content Mix Quality of Post Strong Bias/Opinion Past performance Trending Topics NO CLICK BAIT OR OVERPROMISING = CRANKY FANS!
  48. THIS IS IN YOUR WORKBOOK – A COMPLETE REMINDER AND FILL IN CHART REMEMBER THAT YOU NEED TO BUILD A PLAN THAT YOU CAN BE SUCCESSFUL WITH DON’T OVERDO IT OR IT WILL BECOME SO TIME-CONSUMING YOU’LL END UP ON THE MARKETING ROLLER COASTER AGAIN. 1-2 CHANNELS AT A TIME – PUT SOME OF THE OTHERS OFF OR ON AUTO-PILOT
  49. YOU DON’T HAVE TO DO IT ALONE: Get Pocket app to save/share ideas Use AN EXECUTION TEAM BUFFER IT OUT 1 month ahead of time! USE SNAP SOCIAL NETWORK AUTO POSTER IN YOUR WEB SITE USE OF BUFFER VERSUS NATIVE POSTING! Team # Followers
  50. ASSOCIATE YOURSELF WITH POWER PLAYERS – industry influencers CHECK THEIR SHARE POWER – Not just fans, but comments & shares of others JUST ASK!
  51. ASSOCIATE YOURSELF WITH POWER PLAYERS – industry influencers CHECK THEIR SHARE POWER – Not just fans, but comments & shares of others JUST ASK!
  52. JON LEVY IS A BEHAVIOR SCIENTIST, CONSULTANT, WRITER AND KEYNOTE SPEAKER BEST KNOWN FOR HIS WORK IN THE FIELDS OF INFLUENCE AND SOCIAL EXPERIENCE. WILL GET DIRECT REFERRAL TO THEM CHECKS THEM OUT – web/social/Google ISN’T AFRAID TO ASK HIS GUEST MATCH EXACTLY WHO HIS AUDIENCE IS ATTRACTED TO PLUS JON GETS HIGH SHARE VALUE – others pushing the message out
  53. POWER OF ASSOCIATION & NAME RECOGNITION IS NOT ALL ITS CRACKED UP TO BE POWER WISE BEING PHOTOGRAPHED WITH CELEBRITIES IS ONE THING, BUT CELEBRITIES LIKE JOHN TRAVOLTA AND TOP ENTREPRENEURS LIKE SHARK TANK’S KEVIN HARRINGTON ARE TERRIBLE AT SHARING YOU WITH THEIR AUDIENCE – IT IS BETTER TO HAVE THE RIGHT WHO! REMEMBER WHO HAS MORE POWER – THE HOST OR THE GUEST?
  54. BECAUSE OF OUR BRANDCASTING PLATFORM, I have gotten: My INC Column – story IF TIME Speech Invitations Generated 2 books in days Google to send me traffic without paying for ads Highly engaged social following JV Partners PLUS, I get paid to market my own business & INVITATIONS TO COOL EVENTS LIKE THIS!
  55. REMIND THEM THAT IN THEIR WORKBOOK IS A GUEST PLAN SHEET USE THE OPPORTUNITY TO TALK TO PEOPLE YOU WISH YOU KNEW NOT JUST THE ONES YOU ALREADY KNOW NEW PODCASTS ARE AN OPPORTUNITY FOR PUBLICITY – NO ONE SHOULD SAY NO DO IT PERSONALLY AND NOT THROUGH AN ASSISTANT ALSO LOOK AT IT AS A CHANCE TO SERVE YOUR GUEST – MAKE THEM SOUND GOOD, LOOK GOOD AND SERVE THEM ALONG WITH YOUR AUDIENCE – TREAT THIS TIME EACH MONTH AS ESSENTIAL RELATIONSHIP BUILDING AND NETWORKING – MORE GROWTH AND BUSINESS HERE INITIALLY
  56. GETTING GREAT GUESTS ARE KEY TO PODCAST GROWTH BUT GOOD FOLLOW-UP IS CRITICAL TO RELATIONSHIP BUILD. AFTER HUNDREDS OF INTERVIEWS, WE HAVE FOUND THAT GUESTS DON’T SHARE AND PROMOTE AS YOU WOULD LIKE, THAT’S WHY WE AUTOMATICALLY EGO BAIT THEM! WE MAKE THEM SOUND SMART, LOOK GOOD AND TAKE AWAY ALL THE HASSLE OF FINDING LINKS AND EMBED CODES SO BACKLINKS HAPPEN AND SO DOES THE POWER OF ASSOCIATION.
  57. The goal of the way I like to market is to get them to come to us – PULL PROMO Even without an offer or box, you can have clients qualifying themselves
  58. This is one of the ways you can use a profitable platform, I mentioned earlier that we got a premium advertiser shortly after being featured in Forbes. It was 3D Printer manufacturer Makerbot - here are the results: PLUS we charged $3600 to feature their ad on ONLY 4 episodes Even if ads aren’t your thing, you can promote events, books, charities, JV or alliance partners… BUT IT WAS THIS EXPERIENCE WITH OUR FIRST ADS THAT LED TO OUR INVENTIVE FLASH OF GENIUS…
  59. One of the things that has made our Brandcasting business highly attractive to publications And celebrities is that we invented an ad mixing system that makes promotion & ads more Valuable even in the early stages of a podcast You see when YOU ARE A MICRO INFLUENCER WITH 10-100,000 plays/mos YOU HAVE A MORE ENGAGED AUDIENCE BUT it could be across any number of YOUR CATALOG OF episodes, but The most current month’s might only do 300-3000…
  60. THIS IS SCOTT CARSON – STARTED IN AUG 2017 & REACHED 10K in 30 days – opened SPONSORS FOR HIM! Already paying for itself ++ $1.2M in investment If I were to sell ads based on that CPM – YOU WOULD MAYBE MAKE $600 it wouldn’t be worth SELLING OUT YOUR AUDIENCE. PLUS it is always relevant promotion, never outdated with the promo over AND if you happen to have a revenue generating web site that ads, then you can sell across both YOU CAN’T DO THIS ON YOUTUBE OR RADIO OR MOST RSS HOSTING SERVERS BUT MAYBE YOU DON’T CARE TO SELL ADS, MAYBE YOU JUST WANT TO FILL EVENTS, SELL COURSES…
  61. THIS IS MARKUS – SPEAKING EMPIRE FUNNEL STRATEGIST He built our funnel AND BECAME A CLIENT Markus had 200K in his funnel and adds 10K+ per month He PODCASTS 5 days per week and uses it to warm up leads & PULL IN for Events and promotions AND keeps them from unsubscribing Lowering his attrition rate 15% THAT IS WHY WE WANT YOU TO PLAN FOR PROMOS FROM THE START PLAN FOR SUCCESS…
  62. PLAN TO GET MORE IMAGINE YOURSELF GETTING MORE… GETTING MORE STAGES, MORE MEDIA, MORE QUALIFIED LEADS GETTING MORE ENGAGEMENT, SALES AND CONVERSION GETTING MORE CREDIBILITY AND VIP TREATMENT GETTING MORE TIME BACK
  63. OR YOU CAN STAY ON THE MARKET ROLLER COASTER… - COMPETING AGAINST THOSE WITH A BIGGER PLATFORM - DOING IT THE HARD WAY TRYING TO KEEP UP WITH ALL THE SLAPS/ALGORITHM CHANGES/NEW STRATEGIES WE DON’T WANT YOU TO LEARN & TRY WE WANT YOU TO DO AND GET MORE! SO IT’S TIME FOR SOME ACTION…
  64. TIME TO SHOW YOU HOW IT’S DONE… HOW ABOUT WE TAKE A LITTLE ACTION ON SOMEONE’s BUSINESS RIGHT NOW? A LITTLE HOT SEAT SO I CAN SHOW YOU HOW YOU CAN USE YOUR WORKSHEET TO DEVELOP YOUR OWN SHOW STRATEGY THIS IS MY FAVORITE PART OF THE PROCESS! SO WHO SHOULD I CHOOSE?
  65. DO SEE HOW EASY THIS IS…TO STRATEGIZE HOW TO FEED YOUR BRAND AND BE A BRANDCASTER SUCCESS! WOULD YOU LIKE ME TO GIVE YOU SOME MORE? HOW ABOUT SOME ADVANCED PRO STUFF, ESPECIALLY FOR YOU ALREADY DABBLING IN PODCASTING OR BLOG TALK RADIO?
  66. WOULD YOU LIKE SOME OF THE EXCLUSIVE NINJA TACTICS WE HAVE DEVELOPED THAT ARE PROVEN TO GIVE YOU BETTER RESULTS? WANT 21 TIPS ON HOW YOU CAN GET MORE WITH SOME SIMPLE TWEAKS? WANT TO BREAK SOME OLD SCHOOL PODCAST TECHNIQUES & TRY SOME PRO ONES? SO YOU WANNA GO NINJA?
  67. TIP #1: BE BINGE-WORTHY & PODFAST-ABLE – EP #22 25 EPISODES IS NOT ENOUGH – GET TO 100 QUICKLY YOU NEED TO HAVE GOOD SOUND AND PRO EDITING DOESN’T HAVE TO BE EXPENSIVE, JUST EASY ON THE EARS ENGAGING AND NOT FORMULAIC
  68. TIP #2 UNLESS YOU REALLY ARE RECOGNIZABLE… AN ACTUAL CELEBRITY OR AN INFLUENCER WITH 1 MILLION FOLLOWERS OR MORE, THEN GET YOUR FACE OFF YOUR COVER ART! IT MAKES IT ALL ABOUT YOU AND LESS ABOUT YOUR AUDIENCE AND THE IMPACT MESSAGE YOU WANT TO DELIVER.
  69. PLUS OUR STATISTICS ACROSS GENRES AND CATEGORIES SHOW THAT PODCASTS WITH COVER ART THAT USES THEIR OWN FACE HAVE LOWER LISTENERSHIP THAN THOSE THAT DON’T. THAT DOESN’T MEAN DON’T MAKE IT PERSONAL, JUST NOT ALL ABOUT YOU.
  70. BE EVERYWHERE THEY ARE – YOUR TARGET AUDIENCE! WE PERSONALLY SYNDICATE OUR CLIENTS TO ITUNES, STITCHER, GOOGLE PLAY, IHEART RADIO (IF THEY ARE WORTHY) AND TUNE IN, THE PODCAST PLAYER FOR ALEXA. WHY NOT BE EASY TO FIND WHILE YOUR LISTENER IS DOING THE DISHES?
  71. TIP #4 – USE YOUR OLD STUFF + NEW THEN DIVERSIFY & DISTRIBUTE IS THE BEST CONTENT STRATEGY PLAN WELL – RECORD ONCE & BE DONE WITH IT MULTI CAST ACROSS MEDIA TYPE REPURPOSE VIA SOCIAL & THROUGHOUT THE YEAR THAT’S THE WAY YOU BRANDCAST AND GET THE MOST OUT OF YOUR TIME
  72. OVERWHELMED BY ALL THE STUFF TO DO YOU SHOULD BE – IT IS A LOT FOR ANY ONE PERSON THAT’S WHY NINJA TIP #5 IS TO GET A TEAM OR GET A BRANDCASTING DONE-FOR-YOU SERVICE. YOU DON’T HAVE TO LEARN ALL THIS, DO ALL THIS YOU JUST NEED TO BE IMPACTFULLY AND BRILLIANTLY YOU!
  73. MORE GETS MORE! LONGER IS BETTER. LONGER SHOWS PLAY BETTER WITH BINGE LISTENERS AND LONGER BLOG-STYLE TRANSCRIPTS PLAY BETTER WITH GOOGLE OUR PARTNERS INCOME STORE/TODAY’s GROWTH HAVE 900+ sites AND THE ONES WITH PODCASTS HAVE 32% MORE GOOGLE POWER
  74. TIP #7 IS TO NOT FORGET THAT EVERYTHING MARKETING IS KEYWORD BASED WE PLAN OUR TOPICS BASED ON THE 1000s OF KEYWORDS WE WANT TO RANK ON – THEN WE PLAY A GAME, WE WRITE THEM DOWN & CROSS OFF AS WE SAY THE PHRASE AND ALL IT’S VARIATIONS MAKE SURE TO USE THE MAIN KEYWORD 3x in 1st minute
  75. WHO SCROLLS THROUGH THEIR FEED AT TOP SPEED? SO MANY OF US DO – THAT’S WHY WE FOUND OUT QUICKLY THAT BREAKING BRANDING STYLE RULES IS ESSENTIAL TO MAKE SURE YOU CAN STOP THE SPEED SCROLL… SUSAN SAID THAT BUT THEN DID THIS WITH HER BLOG FEED…
  76. A/V MOVIE AUTO – PLAY HERE PODCAST HEADERS AND SOCIAL SHARES THAT DON’T MIX UP COLOR, TYPE AND IMAGERY HAVE MUCH LOWER ENGAGEMENT AND CLICK THROUGH. IF IT LOOKS SEEN AND HEARD YOU CAN’T STOP THE SPEED SCROLL.
  77. BLOG SITES AND SOCIAL FEEDS THAT MIX UP WITH COLOR, TEXT, SHAPE AND IMAGERY WITH THE HEADERS HAVE A 62% BETTER CONVERSION ON OUR PLATFORM
  78. REMEMBER I TALKED ABOUT EGO BAIT ALREADY BUT I SKIPPED A COUPLE OF THE TECH AUTOMATIONS WE ADD TO THE PROCESS – WE FIND THE QUOTE, CREATE THE GRAPHIC, EMBED THE CODE & AUTO-SEND THE EMAIL HERES THE REAL TIP - EP #5 – HAS THE LINK TO THE CODE SO YOU CAN USE IT TODAY!
  79. TIP # 10 IS TO GET ALL YOUR METRICS & ACTUALLY MEASURE YOUR PROGRESS. THOSE THAT JUST LOOK AT PLAYS, FB COMMENTS OR EMAILS ARE MORE LIKELY TO QUIT TOO SOON & THEN WONDER WHY THEIR WEB TRAFFIC AND BUSINESS IS OFF OR WHY THEIR PROFIT OR IMPACT IS DOWN.
  80. TIP #11 WORD CHOICE – KEEP IT SIMPLE LANGUAGE Don’t use industry terms, like “additive manufacturing” unless you Purposely want to only attract those in the know Use phrases and words that lay people would type into Google
  81. TIP #12 SHORT INTRO – NOT YOUR VOICE! MAKES IT BETTER FOR BINGE-LISTENERS – LESS REPETITION & ONE THAT CONVEYS THE VOICE OF AUTHORITY
  82. TIP #13: IT’S ALL ABOUT THE NAME – OR THE TITLE – DEEP DIVE IN EP #24 GETTING THE TITLE RIGHT ON BOTH THE PODCAST AND THE BLOG POST IS IMPORTANT OUR NINJA TIP IS THAT THEY DON’T NEED TO BE THE SAME AND GUEST NAMES SHOULD BE LAST (WITH…) UNLESS THE GUEST IS A HOUSEHOLD NAME
  83. TIP #14 IS FOR YOU VIDEO AND ASPIRING VIDEOCASTERS OUT THERE MAKE SURE TO USE A TOOL LIKE ECAMM LIVE TO RECORD ALL YOUR LIVESTREAMS & LIVE LEAP BECAUSE STARTING FROM YOUR PERSONAL PAGE AND AUTO SHARING TO YOUR BRAND LIKE PAGE & EVERYWHERE ELSE GETS MORE AND MORE EXPOSURE, VIEWS AND ENGAGEMENT
  84. IT’S OK TO REPLAY ACROSS YOUR PLATFORM BUT TIP #15 IS NOT TO DO RERUNS OR REPLAYS AS NEW EPISODES IT FRUSTRATES YOUR SUBSCRIBERS – DO COMPLIATION SUMMARY EPISODES INSTEAD – OR JUST TAKE A BREAK APPROACH AND CREATE NETFLIX LIKE SEASONS… #28 EP DIGS INTO THIS
  85. SPEAKING OF SERIES… TIP #16 IS THAT IF YOU HAVE THE AMBITION AND TIME TO CREATE 25 EPISODES AND RELEASE AT LAUNCH YOU CAN CAPITALIZE ON NOT ONLY THE BINGE-WATCHING, BUT ALSO THE NEW AND NOTABLE DOWNLOAD COMPETITIVE EFFECT THE OTHER BENEFIT TO THAT IS TIP #17…
  86. IS TO TURN YOUR BACK EPISODES INTO SERIALS AND VOLUMES SO THAT WHEN SOMEONE TYPES INTO ITUNES OR ANY PODCAST PLAYER LOOKING FOR YOU OR YOUR CATEGORY – YOU DOMINATE THE SEARCH RESULTS! MAKE SURE TO ALWAYS KEEP YOUR MOST CURRENT EPISODES INTO THE ORIGINAL FEED BECAUSE IT HAS ALL YOUR CURRENT SUBSCRIBERS
  87. TIP #18 – IS WHY WRITE A BOOK WHEN YOU CAN SPEAK ONE, GET FEEDBACK AND THEN REPURPOSE YOUR CONTENT INTO ONE. YOU CAN HEAR MORE ABOUT THIS ONE ON FYB #8 & #23 I AM PRODUCING A BOOK FROM OUR PODCAST RIGHT – THESE NINJA TIPS ARE ON THEIR WAY TO BEING PUBLISHED AS A LEAD GENERATING BOOK. ONLY TOOK ME 30 DAYS TO RECORD AND PULL IT TOGETHER.
  88. TIP #19 IS TO OPEN LOOP YOUR CONTENT MAKE SURE TO LEAVE A CLUE AS TO WHAT YOU WILL TALK ABOUT AT THE END TO GET THEM TO LISTEN ALL THE WAY THROUGH – EVERY PODCAST OR VIDEOCAST NEEDS A HOST (A PLACE WHERE THEIR FILES ARE SERVED) THEY CALL IT AN RSS SERVER – I’LL TELL OU LATER ABOUT THE SERVER I RECOMMEND MOST BTW - YOU SHOULD ALWAYS PAY FOR HOSTING BECAUSE ANY FREE ONE SUCKS YOUR EQUITY…
  89. OH, LOOK AT THAT I OPEN LOOPED YOU – DON’T YOU WANT TO KNOW WHAT THE BEST SERVER IS NOW! BUT BACK TO THOSE ONES THAT TAKE YOUR EQUITY AND YOUR MOST VALUABLE ASSET YOUR CONTENT OWNERSHIP! DIRECTORIES LIKE ITUNES ARE FINE, BUT FACEBOOK, PODCASTS RSS SERVERS: SOUNDCLOUD, PODBEAN, LIBSYN BLOG TALK RADIO STATIONS OR PODCAST NETWORKS – ANY PLACE THAT DOESN’T PAY YOU THOUSANDS PER MONTH TO BE ON THEIR NETWORK, OR GIVE YOU DIRECT ACCESS TO THE READERS OR LISTENERS OR ANYPLACE YOU MIGHT BE SUBJECTED TO AN ADVERTISER SLAP, LIKE ON YOUTUBE – KEEP THE BULK OF THE WRITTEN CONTENT ON YOUR SITE – AUDIO AND RESHARES ARE FINE! KEEP ALL VALUE YOU BUILD WITH YOUR AUDIENCE WITH YOU – SEND THEM BACK TO YOUR SITE FOR MORE…BECAUSE WHEN YOU HAVE THE EAR, EYES AND HEART OF YOUR AUDIENCE…
  90. IT’S TIME TO CAPITALIZE ON THAT – SELLING OR PROMOTING YOU YOU CAN START TO ADVERTISE AS LOW AS 10,000 PLAYS! TAKE SPONSORS AT THE START IF YOU ALREADY HAVE A PLATFORM – OUR SPORTS CELEBS AND PUBLICATIONS DO THAT… MAKE SURE YOU CAN 10-100X YOUR IMPACT BY PLACING ACROSS THE ENTIRE EPISODE CATALOG THAT’S WHY NINJA TIP #21 IS TO GET AN RSS HOST THAT MAKES YOU THE WINNER AND IN CONTROL TO MONETIZE ACROSS YOUR ENTIRE
  91. DO MORE THAN PODCAST – MAXIMIZE YOUR INVESTMENT IN TIME, ENERGY & MONEY AND PODETIZE GO NINJA TO GET MORE FROM YOUR BRANDCASTING NOW
  92. DID YOU GET A LOT OF VALUE ALREADY? WANT TO GET EVEN MORE? PLEASE FIND ME AND TOM ON LINKEDIN OR FACEBOOK & GET MORE DETAILS, FREE TIPS, COURSES, TOOLS & SERVICES TO START BRANDCASTING DIY OR DFY. HAVE I EARNED THE RIGHT TO HOST YOU AND YOUR BRAND NOW OR IN THE FUTURE? JOIN US AS BRANDCASTERS AND BUILD YOUR POWER PLATFORM NOW!