This document provides tips and strategies for building an online brand through content creation and distribution. It emphasizes owning a branded platform to regularly publish long-form blog posts and podcasts, while also engaging on social media. The goal is to attract an audience and draft off influencers to promote content and "podetize" or monetize the brand. Harnessing web search rankings, publishing constant content, leveraging social media, and collaborating with influencers are presented as key ingredients for brandcasting and getting more exposure online.
4. A WHOLE LOT OF NOISE
1.3 BILLION Web Sites
5 BILLION YouTube Videos Viewed Daily
50 MILLION Facebook Pages
3.5 BILLION NEW Google Searches / Day
500,000 PODCASTS WORLDWIDE
75. STOP
THE
SPEED
FEED!
8
“I advise my PR clients
to never wear the same
clothes in their videos,
so that people don’t
think they have
already seen it.”
- Susan Harrow, PR & Media Consultant
ENERGY UP & GET RESPONSE
Have you ever wondered how those people
Market Effortlessly & GET MORE:
Qualified Buyers
Loyal Followers
Stages, PR…
Despite EFFORT, TIME, $...
NOT GETTING ENOUGH CLIENTS, FANS…traffic, stages, book sales, interviews,
You spend hours on Facebook Live, YouTube, Twitter and FOLLOWERS DON’T CONVERT TO $
affiliates, paid ads, SEO tricks and PR, spending $ WITHOUT ENOUGH ROI OR ROTI
HAVE YOU EVER WONDERED…IF THERE IS SOME SECRET GET MORE FORMULA?
IMAGINE A WAY TO EFFORTLESSLY MARKET EVERYWHERE AT ONCE
& GET MORE QUALIFIED BUYERS & CLIENTS CONSISTENTLY
I PROMISE YOU THAT IN THIS SESSION TOGETHER
I WILL SHOW YOU WHAT you need to know to be successful;
I WILL HELP YOU SKIP the time-consuming LEARNING CURVE
EVERYTHING I SHARE WITH YOU WILL BUILD & MARKET your business at the same TIME
I’M EVEN GOING TO DO A LIVE STRATEGY SESSION AND
FOR THOSE OF YOU LOOKING FOR MORE ADVANCED TACTICS, I AM GOING TO GIVE YOU
MY NINJA TACTICS TO GET EVEN MORE…
HOW’S THAT SOUND?
WAY BETTER THAN GETTING ENOUGH OR TRYING TO BEING SEEN & HEARD THROUGH ALL THIS NOISE…
How MANY OF YOU ARE FINDING IT HARD TO BE heard/seen in THIS highly competitive digital marketing landscape
Which do you think has the highest rate of conversion OR ROI? Google? Social? YouTube?
1.3% SOCIAL – 13% GOOGLE (10X)
KEY IS TO Dominate the FRONT PAGE OF GOOGLE W/O SEO EVERY DAY
CLICK – BUT DID YOU KNOW that there is a SMALLER POND? THERE are only 500K podcasts RIGHT NOW.
SO NOW REALLY MATTERS…
ONLY 150K ARE ADDING NEW EPISODES REGULARLY
SO WHY ARE PODCASTS THE HOT CHOICE,
EXPERIENCING 75% GROWTH YEAR OVER YEAR
AND 50% OF DIGITAL MARKETING AGENCIES RECOMMENDING THEM
TO THEIR CLIENTS, EVEN MALCOLM GLADWELL HERE HAS A PODCAST…
Malcolm Gladwell Video
https://www.youtube.com/watch?v=owEDItHc7J8
PODCASTERS ARE POPPING UP EVERYWHERE, AUTHORS, CELEBRITIES, NFL PLAYERS…CORPS
BUT THOSE OF US WHO HAVE BEEN DOING THIS
FOR YEARS & HAVE 500+ EPISODES UNDER OUR BELT
UNDERSTAND THAT GOING NINJA IS NOT ABOUT STARTING A PODCAST
IT’S WHAT YOU DO FROM AND WITH THE PODCAST…that’s the real secret formula!
IS IT OK WITH YOU IF I TELL YOU A LITTLE BIT ABOUT ME AND
HOW WE DEVELOPED A SECRET FORMULA TO GET MORE FROM
OUR PODCAST AND INVENTED A WAY TO 10X MONETIZE IT
SO WE GET PAID TO MARKET OUR OWN BUSINESS?
This is my partner and husband Tom Hazzard
I’m an Inc. Columnist & Author
We are Podcast Hosts of 3 shows
WE are product launch and ghost designers
We are featured in the Harvard Business Review…
AS A CASE STUDY FOR IP & ENTREPRENEURSHIP TAUGHT IN 26 MBA PROGRAMS
Because we created one of the 1ST VIRAL MARKETING CAMPAIGNS EVER – BEFORE SOCIAL MEDIA
We have been living, designing, launching, inventing and consulting together for over 25 years…
OUR PLATINUM RECORD - $20M/Year; 6 years - Best-Selling Chair at Costco –
MAYBE YOU’VE SEEN IT…people send me pictures like this one of my godchild little Fiona
BUT being an expert, HBR hailed and a bestseller doesn’t mean we are immune
To the problem of getting more AND doesn’t mean clients come banging on our door
I’LL NEVER FORGET WHEN THIS REALLY CAME TO A HEAD FOR US in 2015…
…We tripled their sales BUT they got bought out and shortly after the CEO died unexpectedly at the age of 48
…With no warning, despite all our success, we were out and scrambling to book clients again
…We were all referral based – no ads, no marketing –
BUT remember ALSO that we are GHOST DESIGNERS…
Do you think Martha Stewart wants to admit she used us to design one of her products?
SO WE TRIED IT ALL…ALL THE NEW DIGITAL MARKETING WAYS TO GENERATE LEADS
BLOGGING, SEO, SOCIAL, NETWORKING, CONFERENCES, COURSES…
GOT a few CLIENTS – GOT TOO BUSY TO MARKET…
AND THEN REALIZED WE WERE LOSING REVENUE AND NOT GETTING ENOUGH AGAIN…
YOU KNOW THAT MARKETING & REVENUE ROLLER COASTER CYCLE…
AHHHH! Yeah that one - some of you are on it right now…
BUT EVERYTHING CHANGED ONCE WE ADDED PODCASTING
TO THE MIX OF OUR MARKETING FORMULA…
CLICK IS SLOW DUE TO VIDEO!!!
STARTING OUR FIRST PODCAST WTFFF?! 3 YEARS AGO
WE COMBINED WTFFF?! & 3D START POINT – AN AUTHORITY REVENUE GENERATING WEB SITE
BLOG + PODCAST + SOCIAL + RELATIONSHIP BUILDING + EASY OPTIMIZED DISTRIBUTION
= A POWER PLATFORM THAT STARTED FROM SCRATCH (NO FANS/NO EMAILS)
5 MONTHS AFTER LAUNCHING WTFFF?! – HIGHLIGHTED BY FORBES…
FOR CREATING A MASSIVE AUDIENCE FAST - At that time it was just 25,000/month
but big enough to get noticed and be approached by an big industry advertiser
SINCE THEN IT HAS BEEN REFINED INTO WHAT WE TODAY CALL BRANDCASTING
100,000 Listeners/MONTH
12 ORIGINAL PODCASTS AND BLOGS per month
DAILY FEED FULL of SOCIAL POSTS, VIDEOS, IMAGES
IN LESS TIME THAN BEFORE ONLY 2 DAYS OF OUR TIME PER MONTH
BRANDCASTING HAS GIVEN US A WAY TO GET ON THE FAST TRACK TO GETTING MORE
FOR LEAD GENERATION & REVENUE GROWTH
IT EVEN TOOK US TO AN EXLCUSIVE POSITION DOING A LIVE PODCAST FROM THE SXSW STAGE LAST WEEK
– A TRIP FULLY PAID BY THE SPONSORS & ADVERTISERS OF OUR PODCAST GENERATING OVER $30K
I INVITE YOU TO GO TO THE FEED YOUR BRAND FACEBOOK PAGE AND SEE THE LIVESTREAM.
LAST YEAR WE STARTED A PODCAST FOR PODCASTERS CALLED FEED YOUR BRAND
AND SPUN OFF THE BRANDCASTERS BUSINESS
WITH OUR GROWING DONE-FOR-YOU TEAM PRODUCING CaaS
AND OUR PODETIZE SaaS AD MIXING + HOSTING SERVICE
FOR EXPERTS, COACHES, SPEAKERS, AUTHORS, CELEBRITIES & SPORTS FIGURES
AND EVEN SOME MAJOR PUBLICATIONS
AS 2 DESIGNER/INVENTORS, WE COULDN’T JUST FOLLOW THE
PASSIVE INCOME “GURUS” SO WE MIXED, RE-INVENTED, REFINED & SYSTEMATIZED EVERYTHING
Because if you had these 3 beautiful daughters KEEPING YOU BUSY like I do
you want TO HAVE A LIFE – a LIFESTYLE AND BUSINESS that isn’t wasting time on things that don’t work or produce
YOU KNOW…A LIFESTYLE HACK TO DO THE RIGHT THINGS IN THE RIGHT ORDER WITH THE RIGHT RESOURCES
BTW - ONE OF THOSE RIGHT RESOURCES FOR ME IS ALEXANDRA – THE BRIDE IN THAT PHOTO
LATE LAST YEAR SHE JOINED US AS OUR COO AND HAS REALLY ACCELERATED OUR SYSTEMS
& CLIENT INTERACTIONS – we couldn’t have done it without her
WOULDN’T IT BE AMAZING TO GET FREEDOM FROM THE TIME & $ WASTERS IN MARKETING? TO FIND THAT
LIFESTYLE HACK OR SECRET FORMULA?
SO DO YOU WANT ME TO SHARE OUR SECRET FORMULAS?
HOW TO:
BE THE Thought Leader; get more stages; more PR; more fans & qualified Clients
CREATE ORIGINAL CONTENT <1 HOUR
EFFORTLESSLY FILL your book, course, info product, website, & social feeds –
STEP-BY-STEP FORMULA FOR BUILDING A PLATFORM THAT BELONGS TO YOU
& MAKES YOUR CORE BUSINESS MORE MONEY
LET’S START WITH A LITTLE DEFINITION – WHAT’S A PLATFORM?
Maybe this is your idea of a platform…
BUT FOR COACHES, SPEAKERS, AUTHORS, INFLUENCERS, EXPERTS…
A platform is what you stand on and stand for
YOUR ORIGINAL MESSAGE – YOUR VOICE – AND THE PLACE(S)
you stand to deliver that message TO THE RIGHT AUDIENCE
Is this making sense?
SO HOW BIG SHOULD YOUR PLATFORM BE?
THE BIGGER THE STAGE…THE LARGER THE _______
TONY ROBBINS HAS A LARGE PLATFORM, BUT DOES THE SIZE REALLY MATTER?
WHAT IF IT ISN’T SIZE BUT STAGE OWNERSHIP THAT MATTERS MOST?
LET ME ASK YOU THIS – WHO RUNS TONY’S EVENT? WHO OWNS THAT PLATFORM? – RIGHT! HE DOES!
HOW ABOUT YOUR FANS ON FACEBOOK OR YOUR YOUTUBE CHANNEL – WHO OWNS THEM?
WANT to build a platform that BELONGS TO YOU AND GROWS WITH YOU…AUTOMATICALLY?
Sounds easy for Tony Robbins, but FOR THOSE OF YOU STARTING FROM SCRATCH – A LITTLE INTIMIDATING, RIGHT?
I SUSPECT FOR SOME OF YOU THERE ARE SOME “YES, BUTS”…
CHALLENGES HOLDING MANY OF YOU BACK FROM MAKING PROGRESS AND GETTING STARTED…
BUTS LIKE…
I DON’T HAVE ENOUGH TIME
AM I GOOD ENOUGH OR DO I HAVE ENOUGH CONTENT OR CONNECTIONS
OR MAYBE YOU ARE AFRAID THAT NO ONE WILL LISTEN, READ, OR WATCH
I HOPE ON THIS 3RD DAY YOU ARE PAST SOME OF THESE PERSONAL BUTS (if not, please see Dan/Abi!)
AND ARE MOVING INTO A WHOLE NEW SET OF CHALLENGES…
HOW TO & WHERE TO & WHO TO…
WHO TO TRUST, TEACH YOU, HELP YOU…
WHERE TO START…WEB SITE, BLOG, SOCIAL MEDIA, PODCAST, BOOK…
HOW TO GET IT DONE AND GET IT DONE FAST SO YOU CAN GET ON WITH YOUR CORE BUSINESS
INSTEAD OF THOSE HAVE TO’S AND SHOULD DO’S THAT DISTRACT YOU FROM BEING YOU & DOING BUSINESS
PUTTING YOU BACK ON THE MARKETING ROLLER COASTER AGAIN WITH A WHOLE LOT OF
HAVE TO’S AND SHOULD DO’S
IMAGINE INSTEAD:
A SIMPLE SOLUTION THAT DEFIES THE UPS AND DOWNS
A FORMULA THAT GETS YOU EVERYWHERE AT ONCE
WITH A CONSTANT LEVEL MARKETING & REVENUE!!
ARE YOUR READY TO GET STARTED BUILDING YOUR BRANDCASTING PLATFORM?
ARE YOU Ready to find out how we take Pod OR Video AND TURN IT INTO BRANDCASTING…
A PLATFORM THAT BELONGS TO YOU
GREAT – LET’S FIRST TAKE A GOOD LOOK AT THE INGREDIENTS YOU NEED TO MAKE
A FORMULA FOR YOUR BRAND SUCCESS
But there are 5 Ingredients to Building a Brandcasting Platform that works harder for you than you do for it:
DESIGN FOR HOW YOU WANT TO BE KNOWN IN THE WORLD & WHO TO FIND YOU
CONSTANT TOUCHPOINTS ARE THE FASTEST PATH GET MORE ACTIVE LEADS
LET OTHERS HELP YOU BUILD UP AUTHORITY & ASSOCIATION POWER
INFO-TAINING BINGE-ABLE CONTENT
MAKE IT EFFORTLESS & FUN TO KEEP DOING IT!
80% MORE POWER – THAT’S HOW MANY LISTENERS COME TO OUR PODCAST FROM GOOGLE EACH MONTH
OUR BRANDCASTERS USUALLY SEE AN AVERAGE OF 30% INCREASE IN WEB TRAFFIC THE FIRST FEW MONTHS
AUTHORITY LIES WITH GOOGLE BUT THIS IS NOT OLD SCHOOL SEO, WORD CRAMMING OR PAY TO PLAY TACTICS
THIS IS AUTHORITY THAT COMES FROM TAPPING INTO THE ALGORITHM CHANGES THAT HAVE BEEN
BENEFITING REAL PEOPLE OVER BOTS & THE SPOKEN WORD OVER THE WRITTEN ONE
THIS STEP IS WHERE GOOGLE GRANTS RANK AND AUTHORITY POWER TO YOUR SITE BECAUSE
OF WHAT YOU HAVE TO SAY, HOW YOU SAY IT WHO YOU ARE ASSOCIATED WITH AND HOW OFTEN YOU SAY IT.
BUT LET’S START AT THE CORE – A WEB SITE WITH THE RIGHT BRAND STRATEGY!
This is one of our newest podcasters – his hasn’t launched yet so it’s still a secret
This NY Jet just resigned a MM$ contract for the next few years and
Is planning for what happens when he retires and wants to capture and build
His fan equity now while he is popular and still active playing…
He doesn’t want to give his brand equity to Twitter or YouTube,
He wants to use it to transition into a profitable post-career
PROFILE EXACTLY WHO YOU WANT TO REACH & Build a SIMPLE website to attract them
GET THE RIGHT FOCUS ORIGINAL IMPACT MESSAGE WITH A SERVE FIRST MINDSET
– DIFFERENCE OVER DOLLARS AS LOREN SAID…
A GREAT BRAND STRATEGY POSITIONING
ATTRACTS WHO YOU WANT TO REACH
BECAUSE IT IS ME-ONLY TERRITORY!
ME-ONLY BRAND POWER IS Brand Positioning FOR USP – unique selling proposition
CONNECTING PRODUCERS – YOU TO CONSUMERS – ANYONE WHO CONSUMES YOUR STUFF…
GETTING THE BRAND/AUDIENCE STRATEGY RIGHT IS THE CATALYST IN OUR FORMULA
TO CONVERT TO GETTING MORE…
BRAND IS NOT JUST THE MESSAGES YOUR ARE SENDING OUT AS THE PRODUCER
It is the way those messages are received by the consumer
I LEARNED FROM DESIGNING OVER 250 CONSUMER PRODUCT LAUNCHES THAT MARKET/PRODUCT RIGHT FIT
MEANS THE DIFFERENCE BETWEEN FAILURE AND A BESTSELLER.
A POWER PLATFORM works for your brand delivering your message and creating a
MORE PROFITABLE FEEDBACK LOOP between YOU and your AUDIENCE of consumers
…CONNECTING YOU WITH MORE ENGAGED AND ACTIVE CONSUMERS &
REFINING YOUR PRODUCTS & SERVICES BASED ON DEMAND
HERE’S A LITTLE REAL WORLD CONTEXT TO UNDERSTAND WHY THIS IS SO CRITICAL…
CAN YOU FIND A POSITION FOR YOUR BUSINESS THAT…LET’S YOU BE YOU & ATTRACTS THE RIGHT CLIENTS
20,000 WEDDING PLANNERS – 33M Google results for LA alone – HOW ARE YOU GOING TO STAND OUT?
THIS STRATEGY WORKS FOR EVERY CATEGORY IN EVERY INDUSTRY –
IF YOU ARE IN A NEW OR EMERGING INDUSTRY, all the better – 15% GOOGLE HAS NEVER SEEN
ONCE WE ARE DONE WITH OUR 5 INGREDIENTS, I THOUGHT I WOULD HOT SEAT ONE OF OUR VIPS
AND BUILD THEIR BRAND WHILE ALL OF YOU WORK ON YOURS – WOULD YOU LIKE THAT?
LET’S LOOK AT ANOTHER BRAND AND SEE IF THE IMPACT IS COMING ACROSS…
MORE THAN IMPACT IS HAPPENING HERE
ARE YOU GETTING A SENSE THAT SHE HAS A WRY SENSE OF HUMOR
AND A MISSION TO HEAL YOUR MIND – HOW ABOUT YOUR BACK TOO – SHE’S A CHIROPRACTOR
IMAGINE IF YOU WERE LOOKING UP CHIROPRACTERS IN SO CAL AND SAW THIS –
WOULDN’T YOU CHECK IT OUT
SO LET’S NOT FORGET TO HAVE THE VISUALS SUPPORT OUR IMPACT MESSAGE AND WHO WE ARE
SO THEY ATTRACT BETTER!
NOW I HATE TO DIVE INTO THE NITTY GRITTY DETAILS, BUT WE HAVE TO TALK BLOGS IF WE ARE GOING TO
SEND PEOPLE FROM A GOOGLE SEARCH TO YOU…
THIS IS ONE REASON WE LOVE SYNDICATION – so easy to be where your who are!
-> PODCAST & YOU-TUBE
-> OUR BLOG
-> LI PULSE
-> FB / TWITTER / INSTAGRAM
SO WE BRAND STRATEGIZE A SMART TOPIC CALENDAR:
80% of sales happen between the 5th and 12th touchpoint
LINKEDIN ESTIMATES 55% OF BUSINESSES HAVE A BLOG
According to Sam/DOTCOM – sites with a blog get 55% more traffic than sites without
DRAWBACK: 84% SPEND MORE THAN 3 HRS WRITING
That’s lot of time especially when you need to generate consistent and constant posts…
So YOU ARE CONSISTENTLY BLOGGING, BUT HOW LONG SHOULD A POST BE?
HOW MANY WORDS? CLICK MOUSE
BEST LENGTH FOR A PODCAST 20-45 MIN - 3000 AVG WORD COUNT but many are 6-10K;
MEASURE AND COMPARE – GOOGLE + PODCAST + SOCIAL
SLOW BUT STEADY GROWTH
WATCH OUT FOR SLAPS
Google makes a significant algorithm change that could cause a SLAP every 90 days
50-60% declined in traffic and revenue in the last Google SLAP
80% of our traffic comes from Google NOT iTUNES!
MEDIA & INFLUENCERS - 1M+ Page Likes
post 27-30 per day BUT YOU DON’T HAVE TO DO THAT MANY TO SEE SUCCESS
…Every month, we create…for 3 different sites, we do 30 BLOG POSTS & ARTICLES MOST
IN LESS THAN 30 MINUTES EACH
FEED THEM OUT AS PODCASTS, VIDEOS & 100s of social posts…
3-4 days of work per month
…EDUCATIONAL & ENTERTAINING…CONSISTENT & CONSTANT & 20-45 MIN LONG
…NARROW BUT DEEP – TALK ENDLESSLY – EVERGREEN –
SO WE BRAND STRATEGIZE A SMART TOPIC CALENDAR:
…EDUCATIONAL & ENTERTAINING…CONSISTENT & CONSTANT & 20-45 MIN LONG
…BINGE-ABLE – NARROW BUT DEEP – TALK ENDLESSLY – QUALITY
TEST - IS IT BINGE-ABLE?
GOES WITHOUT SAYING, BUT YOU DO NEED DECENT SOUND QUALITY
YOU BE THE JUDGE – BINGEABLE OR NOT
EASY TO SEE HOW WE MANAGED TO DOMINATE OUR MARKET!
CLEARLY BETTER! INFO-TAINING & BINGE-ABLE
Good sound quality too…
CREDIBLITY PATH, BUT
What about:
EFFORT
QUALIFIED Who
Measured ENGAGEMENT
You can’t expect a windfall with only a 1.3% Social Conversion.
We have a plan and automate for where/when/who/how often so it doesn’t overwhelm us.
SO THE HOW DO WE DO IT PART – I AM NOT GOING TO SUGARCOAT THIS
IT TAKES EFFORT, PLANNING, TIME AND COMMITMENT OR A TEAM
I INVITE YOU TO CHECK OUT THE PODCAST CALLED:
ENGAGEMENT = (REACTIONS + COMMENTS + SHARES)x10 + REACH
INC. CONSIDERS GOOD PERFORMING POSTS
1400+ Shares & 100K+ Click To Views – THAT’S WHAT YOU ARE COMPETING AGAINST!
Of Top 5% of influencers that make $
most spend at least 80% on ads (BECAUSE organic reach is BAD! – per Inc.)
were first in their niche
have a boost/sponsor network
WE DON’T LEAVE CONTENT & SOCIAL UP TO CHANCE…
WE GO FROM ORIGINAL RECORDING VIDEO/AUDIO
DO IT ONCE AND USE IT THROUGHOUT THE MONTH & YEAR
WE START WITH THE END OF MIND, OF COURSE
IF YOU DON’T HAVE GOAL HOW CAN WE BE SURE IT IS WORTH OUR TIME?
FOR ME, I HAVE FOUND THAT THESE GOALS DON’T HAVE TO BE COMPLETELY TANGIBLE
I WANT THEM TO BE MEASURABLE BUT I DON’T NECESSARILY SET A HARD AND FAST GOAL POST
FOR EXAMPLE, IF I APPROACH EVERY EPISODE WITH THE IDEA THAT I AM
GIVING A TANGIBLE DO IT NOW ACTION STEP AND SOMEONE REACHES OUT TO THANK ME OR
ASK A QUESTION THAN I KNOW I AM SERVING AND THE ENGAGEMENT IS THE REWARD
I ALSO PERSONALLY HAVE MY OWN GOAL – CLICK – YOU SHOULD DEFINE YOURS…
THE MOST IMPORTANT THING YOU CAN DO IS MIX IT UP WELL
Don’t forget to mix it up with text/link/image/video/quotes…
Add links in comments – tag – mention (no more than 3 people!)
Smart brand YOUR LINKS to YOUR SITE
SHORTEN or create REFERRER for ALL LINKS!
INC. RULES:
Ideal Who understanding
Timeliness + Content Mix
Quality of Post
Strong Bias/Opinion
Past performance
Trending Topics
NO CLICK BAIT OR OVERPROMISING = CRANKY FANS!
THIS IS IN YOUR WORKBOOK – A COMPLETE REMINDER AND FILL IN CHART
REMEMBER THAT YOU NEED TO BUILD A PLAN THAT YOU CAN BE SUCCESSFUL WITH
DON’T OVERDO IT OR IT WILL BECOME SO TIME-CONSUMING YOU’LL END UP
ON THE MARKETING ROLLER COASTER AGAIN.
1-2 CHANNELS AT A TIME – PUT SOME OF THE OTHERS OFF OR ON AUTO-PILOT
YOU DON’T HAVE TO DO IT ALONE:
Get Pocket app to save/share ideas
Use AN EXECUTION TEAM
BUFFER IT OUT 1 month ahead of time!
USE SNAP SOCIAL NETWORK AUTO POSTER IN YOUR WEB SITE
USE OF BUFFER VERSUS NATIVE POSTING!
Team
# Followers
ASSOCIATE YOURSELF WITH POWER PLAYERS – industry influencers
CHECK THEIR SHARE POWER – Not just fans, but comments & shares of others
JUST ASK!
ASSOCIATE YOURSELF WITH POWER PLAYERS – industry influencers
CHECK THEIR SHARE POWER – Not just fans, but comments & shares of others
JUST ASK!
JON LEVY IS A BEHAVIOR SCIENTIST, CONSULTANT, WRITER AND KEYNOTE SPEAKER
BEST KNOWN FOR HIS WORK IN THE FIELDS OF INFLUENCE AND SOCIAL EXPERIENCE.
WILL GET DIRECT REFERRAL TO THEM
CHECKS THEM OUT – web/social/Google
ISN’T AFRAID TO ASK
HIS GUEST MATCH EXACTLY WHO HIS AUDIENCE IS ATTRACTED TO
PLUS JON GETS HIGH SHARE VALUE – others pushing the message out
POWER OF ASSOCIATION & NAME RECOGNITION IS NOT ALL ITS CRACKED UP TO BE POWER WISE
BEING PHOTOGRAPHED WITH CELEBRITIES IS ONE THING, BUT
CELEBRITIES LIKE JOHN TRAVOLTA AND TOP ENTREPRENEURS LIKE
SHARK TANK’S KEVIN HARRINGTON ARE TERRIBLE AT SHARING YOU
WITH THEIR AUDIENCE – IT IS BETTER TO HAVE THE RIGHT WHO!
REMEMBER WHO HAS MORE POWER – THE HOST OR THE GUEST?
BECAUSE OF OUR BRANDCASTING PLATFORM, I have gotten:
My INC Column – story IF TIME
Speech Invitations
Generated 2 books in days
Google to send me traffic without paying for ads
Highly engaged social following
JV Partners
PLUS, I get paid to market my own business
& INVITATIONS TO COOL EVENTS LIKE THIS!
REMIND THEM THAT IN THEIR WORKBOOK IS A GUEST PLAN SHEET
USE THE OPPORTUNITY TO TALK TO PEOPLE YOU WISH YOU KNEW
NOT JUST THE ONES YOU ALREADY KNOW
NEW PODCASTS ARE AN OPPORTUNITY FOR PUBLICITY – NO ONE SHOULD SAY NO
DO IT PERSONALLY AND NOT THROUGH AN ASSISTANT
ALSO LOOK AT IT AS A CHANCE TO SERVE YOUR GUEST – MAKE THEM SOUND GOOD, LOOK GOOD
AND SERVE THEM ALONG WITH YOUR AUDIENCE – TREAT THIS TIME EACH MONTH AS ESSENTIAL
RELATIONSHIP BUILDING AND NETWORKING – MORE GROWTH AND BUSINESS HERE INITIALLY
GETTING GREAT GUESTS ARE KEY TO PODCAST GROWTH
BUT GOOD FOLLOW-UP IS CRITICAL TO RELATIONSHIP BUILD.
AFTER HUNDREDS OF INTERVIEWS, WE HAVE FOUND THAT
GUESTS DON’T SHARE AND PROMOTE AS YOU WOULD LIKE,
THAT’S WHY WE AUTOMATICALLY EGO BAIT THEM!
WE MAKE THEM SOUND SMART, LOOK GOOD AND TAKE
AWAY ALL THE HASSLE OF FINDING LINKS AND EMBED CODES
SO BACKLINKS HAPPEN AND SO DOES THE POWER OF ASSOCIATION.
The goal of the way I like to market is to get them to come to us – PULL PROMO
Even without an offer or box, you can have clients qualifying themselves
This is one of the ways you can use a profitable platform,
I mentioned earlier that we got a premium advertiser shortly after being featured in Forbes.
It was 3D Printer manufacturer Makerbot - here are the results:
PLUS we charged $3600 to feature their ad on ONLY 4 episodes
Even if ads aren’t your thing, you can promote events, books, charities, JV or alliance partners…
BUT IT WAS THIS EXPERIENCE WITH OUR FIRST ADS THAT LED TO
OUR INVENTIVE FLASH OF GENIUS…
One of the things that has made our Brandcasting business highly attractive to publications
And celebrities is that we invented an ad mixing system that makes promotion & ads more
Valuable even in the early stages of a podcast
You see when YOU ARE A MICRO INFLUENCER WITH 10-100,000 plays/mos YOU HAVE A MORE ENGAGED AUDIENCE
BUT it could be across any number of YOUR CATALOG OF episodes, but
The most current month’s might only do 300-3000…
THIS IS SCOTT CARSON – STARTED IN AUG 2017 & REACHED 10K in 30 days –
opened SPONSORS FOR HIM! Already paying for itself ++ $1.2M in investment
If I were to sell ads based on that CPM – YOU WOULD MAYBE MAKE $600 it wouldn’t be worth
SELLING OUT YOUR AUDIENCE. PLUS it is always relevant promotion, never outdated with the promo over
AND if you happen to have a revenue generating web site that ads, then you can sell across both
YOU CAN’T DO THIS ON YOUTUBE OR RADIO OR MOST RSS HOSTING SERVERS
BUT MAYBE YOU DON’T CARE TO SELL ADS, MAYBE YOU JUST WANT TO FILL EVENTS, SELL COURSES…
THIS IS MARKUS – SPEAKING EMPIRE FUNNEL STRATEGIST
He built our funnel AND BECAME A CLIENT
Markus had 200K in his funnel and adds 10K+ per month
He PODCASTS 5 days per week and uses it to warm up leads
& PULL IN for Events and promotions AND keeps them from unsubscribing
Lowering his attrition rate 15%
THAT IS WHY WE WANT YOU TO PLAN FOR PROMOS FROM THE START
PLAN FOR SUCCESS…
PLAN TO GET MORE
IMAGINE YOURSELF GETTING MORE…
GETTING MORE STAGES, MORE MEDIA, MORE QUALIFIED LEADS
GETTING MORE ENGAGEMENT, SALES AND CONVERSION
GETTING MORE CREDIBILITY AND VIP TREATMENT
GETTING MORE TIME BACK
OR YOU CAN STAY ON THE MARKET ROLLER COASTER…
- COMPETING AGAINST THOSE WITH A BIGGER PLATFORM
- DOING IT THE HARD WAY
TRYING TO KEEP UP WITH ALL THE SLAPS/ALGORITHM CHANGES/NEW STRATEGIES
WE DON’T WANT YOU TO LEARN & TRY WE WANT YOU TO DO AND GET MORE!
SO IT’S TIME FOR SOME ACTION…
TIME TO SHOW YOU HOW IT’S DONE…
HOW ABOUT WE TAKE A LITTLE ACTION ON SOMEONE’s BUSINESS RIGHT NOW?
A LITTLE HOT SEAT SO I CAN SHOW YOU HOW YOU CAN USE YOUR WORKSHEET TO
DEVELOP YOUR OWN SHOW STRATEGY
THIS IS MY FAVORITE PART OF THE PROCESS! SO WHO SHOULD I CHOOSE?
DO SEE HOW EASY THIS IS…TO STRATEGIZE HOW TO
FEED YOUR BRAND
AND BE A BRANDCASTER SUCCESS!
WOULD YOU LIKE ME TO GIVE YOU SOME MORE?
HOW ABOUT SOME ADVANCED PRO STUFF, ESPECIALLY FOR YOU ALREADY
DABBLING IN PODCASTING OR BLOG TALK RADIO?
WOULD YOU LIKE SOME OF THE EXCLUSIVE NINJA TACTICS
WE HAVE DEVELOPED THAT ARE PROVEN
TO GIVE YOU BETTER RESULTS?
WANT 21 TIPS ON HOW YOU CAN GET MORE
WITH SOME SIMPLE TWEAKS?
WANT TO BREAK SOME OLD SCHOOL PODCAST
TECHNIQUES & TRY SOME PRO ONES?
SO YOU WANNA GO NINJA?
TIP #1:
BE BINGE-WORTHY & PODFAST-ABLE – EP #22
25 EPISODES IS NOT ENOUGH – GET TO 100 QUICKLY
YOU NEED TO HAVE GOOD SOUND AND PRO EDITING
DOESN’T HAVE TO BE EXPENSIVE, JUST EASY ON THE EARS
ENGAGING AND NOT FORMULAIC
TIP #2 UNLESS YOU REALLY ARE RECOGNIZABLE…
AN ACTUAL CELEBRITY OR AN INFLUENCER
WITH 1 MILLION FOLLOWERS OR MORE,
THEN GET YOUR FACE OFF YOUR COVER ART!
IT MAKES IT ALL ABOUT YOU AND LESS ABOUT
YOUR AUDIENCE AND THE IMPACT MESSAGE
YOU WANT TO DELIVER.
PLUS OUR STATISTICS ACROSS GENRES AND CATEGORIES
SHOW THAT PODCASTS WITH COVER ART THAT USES
THEIR OWN FACE HAVE LOWER LISTENERSHIP
THAN THOSE THAT DON’T. THAT DOESN’T MEAN DON’T MAKE IT
PERSONAL, JUST NOT ALL ABOUT YOU.
BE EVERYWHERE THEY ARE – YOUR TARGET AUDIENCE!
WE PERSONALLY SYNDICATE OUR CLIENTS TO
ITUNES, STITCHER, GOOGLE PLAY, IHEART RADIO (IF THEY ARE WORTHY)
AND TUNE IN, THE PODCAST PLAYER FOR ALEXA.
WHY NOT BE EASY TO FIND WHILE YOUR LISTENER IS DOING THE DISHES?
TIP #4 – USE YOUR OLD STUFF + NEW
THEN DIVERSIFY & DISTRIBUTE IS THE BEST CONTENT STRATEGY
PLAN WELL – RECORD ONCE & BE DONE WITH IT
MULTI CAST ACROSS MEDIA TYPE
REPURPOSE VIA SOCIAL & THROUGHOUT THE YEAR
THAT’S THE WAY YOU BRANDCAST AND GET THE MOST OUT OF YOUR TIME
OVERWHELMED BY ALL THE STUFF TO DO
YOU SHOULD BE – IT IS A LOT FOR ANY ONE PERSON
THAT’S WHY NINJA TIP #5 IS TO GET A TEAM OR GET
A BRANDCASTING DONE-FOR-YOU SERVICE.
YOU DON’T HAVE TO LEARN ALL THIS, DO ALL THIS
YOU JUST NEED TO BE IMPACTFULLY AND BRILLIANTLY YOU!
MORE GETS MORE! LONGER IS BETTER.
LONGER SHOWS PLAY BETTER WITH BINGE LISTENERS
AND LONGER BLOG-STYLE TRANSCRIPTS PLAY BETTER WITH GOOGLE
OUR PARTNERS INCOME STORE/TODAY’s GROWTH
HAVE 900+ sites AND THE ONES WITH PODCASTS
HAVE 32% MORE GOOGLE POWER
TIP #7 IS TO NOT FORGET THAT EVERYTHING MARKETING IS KEYWORD BASED
WE PLAN OUR TOPICS BASED ON THE 1000s OF KEYWORDS WE WANT TO
RANK ON – THEN WE PLAY A GAME, WE WRITE THEM DOWN & CROSS OFF
AS WE SAY THE PHRASE AND ALL IT’S VARIATIONS
MAKE SURE TO USE THE MAIN KEYWORD 3x in 1st minute
WHO SCROLLS THROUGH THEIR FEED AT TOP SPEED?
SO MANY OF US DO – THAT’S WHY WE FOUND OUT QUICKLY
THAT BREAKING BRANDING STYLE RULES IS ESSENTIAL
TO MAKE SURE YOU CAN STOP THE SPEED SCROLL…
SUSAN SAID THAT BUT THEN DID THIS WITH HER BLOG FEED…
A/V MOVIE AUTO – PLAY HERE
PODCAST HEADERS AND SOCIAL SHARES THAT DON’T MIX
UP COLOR, TYPE AND IMAGERY HAVE MUCH LOWER ENGAGEMENT
AND CLICK THROUGH. IF IT LOOKS SEEN AND HEARD
YOU CAN’T STOP THE SPEED SCROLL.
BLOG SITES AND SOCIAL FEEDS THAT MIX UP WITH COLOR, TEXT, SHAPE AND IMAGERY
WITH THE HEADERS HAVE A 62% BETTER CONVERSION ON OUR PLATFORM
REMEMBER I TALKED ABOUT EGO BAIT ALREADY BUT I SKIPPED A COUPLE OF
THE TECH AUTOMATIONS WE ADD TO THE PROCESS –
WE FIND THE QUOTE, CREATE THE GRAPHIC, EMBED THE CODE
& AUTO-SEND THE EMAIL
HERES THE REAL TIP - EP #5 – HAS THE LINK TO THE CODE SO YOU CAN USE IT TODAY!
TIP # 10 IS TO GET ALL YOUR METRICS &
ACTUALLY MEASURE YOUR PROGRESS.
THOSE THAT JUST LOOK AT PLAYS, FB COMMENTS OR EMAILS
ARE MORE LIKELY TO QUIT TOO SOON & THEN WONDER
WHY THEIR WEB TRAFFIC AND BUSINESS IS OFF
OR WHY THEIR PROFIT OR IMPACT IS DOWN.
TIP #11 WORD CHOICE – KEEP IT SIMPLE LANGUAGE
Don’t use industry terms, like “additive manufacturing” unless you
Purposely want to only attract those in the know
Use phrases and words that lay people would type into Google
TIP #12 SHORT INTRO – NOT YOUR VOICE!
MAKES IT BETTER FOR BINGE-LISTENERS – LESS REPETITION &
ONE THAT CONVEYS THE VOICE OF AUTHORITY
TIP #13: IT’S ALL ABOUT THE NAME – OR THE TITLE – DEEP DIVE IN EP #24
GETTING THE TITLE RIGHT ON BOTH THE PODCAST
AND THE BLOG POST IS IMPORTANT
OUR NINJA TIP IS THAT THEY DON’T NEED TO BE THE SAME
AND GUEST NAMES SHOULD BE LAST (WITH…)
UNLESS THE GUEST IS A HOUSEHOLD NAME
TIP #14 IS FOR YOU VIDEO AND ASPIRING VIDEOCASTERS OUT THERE
MAKE SURE TO USE A TOOL LIKE ECAMM LIVE TO RECORD ALL YOUR
LIVESTREAMS & LIVE LEAP BECAUSE STARTING FROM YOUR PERSONAL
PAGE AND AUTO SHARING TO YOUR BRAND LIKE PAGE & EVERYWHERE ELSE
GETS MORE AND MORE EXPOSURE, VIEWS AND ENGAGEMENT
IT’S OK TO REPLAY ACROSS YOUR PLATFORM BUT
TIP #15 IS NOT TO DO RERUNS OR REPLAYS AS NEW EPISODES
IT FRUSTRATES YOUR SUBSCRIBERS – DO COMPLIATION
SUMMARY EPISODES INSTEAD – OR JUST TAKE A BREAK
APPROACH AND CREATE NETFLIX LIKE SEASONS…
#28 EP DIGS INTO THIS
SPEAKING OF SERIES…
TIP #16 IS THAT IF YOU HAVE THE AMBITION AND TIME
TO CREATE 25 EPISODES AND RELEASE AT LAUNCH
YOU CAN CAPITALIZE ON NOT ONLY THE BINGE-WATCHING, BUT
ALSO THE NEW AND NOTABLE DOWNLOAD COMPETITIVE EFFECT
THE OTHER BENEFIT TO THAT IS TIP #17…
IS TO TURN YOUR BACK EPISODES INTO SERIALS AND VOLUMES
SO THAT WHEN SOMEONE TYPES INTO ITUNES OR ANY PODCAST PLAYER
LOOKING FOR YOU OR YOUR CATEGORY – YOU DOMINATE THE SEARCH RESULTS!
MAKE SURE TO ALWAYS KEEP YOUR MOST CURRENT EPISODES INTO THE ORIGINAL FEED
BECAUSE IT HAS ALL YOUR CURRENT SUBSCRIBERS
TIP #18 – IS WHY WRITE A BOOK WHEN YOU CAN SPEAK ONE,
GET FEEDBACK AND THEN REPURPOSE YOUR CONTENT INTO ONE.
YOU CAN HEAR MORE ABOUT THIS ONE ON FYB #8 & #23
I AM PRODUCING A BOOK FROM OUR PODCAST RIGHT – THESE NINJA TIPS
ARE ON THEIR WAY TO BEING PUBLISHED AS A LEAD GENERATING BOOK.
ONLY TOOK ME 30 DAYS TO RECORD AND PULL IT TOGETHER.
TIP #19 IS TO OPEN LOOP YOUR CONTENT
MAKE SURE TO LEAVE A CLUE AS TO WHAT
YOU WILL TALK ABOUT AT THE END TO GET THEM TO LISTEN ALL THE
WAY THROUGH –
EVERY PODCAST OR VIDEOCAST NEEDS A HOST (A PLACE WHERE THEIR FILES ARE SERVED)
THEY CALL IT AN RSS SERVER – I’LL TELL OU LATER ABOUT THE SERVER I RECOMMEND MOST
BTW - YOU SHOULD ALWAYS PAY FOR HOSTING BECAUSE ANY FREE ONE SUCKS YOUR EQUITY…
OH, LOOK AT THAT I OPEN LOOPED YOU – DON’T YOU WANT TO KNOW WHAT THE BEST SERVER IS NOW!
BUT BACK TO THOSE ONES THAT TAKE YOUR EQUITY AND YOUR MOST VALUABLE ASSET
YOUR CONTENT OWNERSHIP!
DIRECTORIES LIKE ITUNES ARE FINE, BUT FACEBOOK, PODCASTS RSS SERVERS:
SOUNDCLOUD, PODBEAN, LIBSYN
BLOG TALK RADIO STATIONS OR PODCAST NETWORKS – ANY PLACE THAT DOESN’T PAY YOU
THOUSANDS PER MONTH TO BE ON THEIR NETWORK, OR GIVE YOU DIRECT ACCESS TO THE READERS OR
LISTENERS OR ANYPLACE YOU MIGHT BE SUBJECTED TO AN ADVERTISER SLAP, LIKE ON YOUTUBE
– KEEP THE BULK OF THE WRITTEN CONTENT ON YOUR SITE – AUDIO AND RESHARES ARE FINE!
KEEP ALL VALUE YOU BUILD WITH YOUR AUDIENCE WITH YOU – SEND THEM BACK TO
YOUR SITE FOR MORE…BECAUSE WHEN YOU HAVE THE EAR, EYES AND HEART OF YOUR
AUDIENCE…
IT’S TIME TO CAPITALIZE ON THAT – SELLING OR PROMOTING YOU
YOU CAN START TO ADVERTISE AS LOW AS 10,000 PLAYS!
TAKE SPONSORS AT THE START IF YOU ALREADY HAVE A PLATFORM –
OUR SPORTS CELEBS AND PUBLICATIONS DO THAT…
MAKE SURE YOU CAN 10-100X YOUR IMPACT BY
PLACING ACROSS THE ENTIRE EPISODE CATALOG
THAT’S WHY NINJA TIP #21 IS TO GET AN RSS HOST THAT
MAKES YOU THE WINNER AND IN CONTROL TO MONETIZE ACROSS YOUR ENTIRE
DO MORE THAN PODCAST –
MAXIMIZE YOUR INVESTMENT IN TIME, ENERGY & MONEY AND PODETIZE
GO NINJA TO GET MORE FROM YOUR BRANDCASTING NOW
DID YOU GET A LOT OF VALUE ALREADY?
WANT TO GET EVEN MORE?
PLEASE FIND ME AND TOM ON LINKEDIN OR FACEBOOK
& GET MORE DETAILS, FREE TIPS, COURSES, TOOLS & SERVICES
TO START BRANDCASTING DIY OR DFY.
HAVE I EARNED THE RIGHT TO HOST YOU AND YOUR BRAND
NOW OR IN THE FUTURE?
JOIN US AS BRANDCASTERS AND BUILD YOUR POWER PLATFORM NOW!