How to stay sane and tame the social media beast for podcasters and high content producers. Brandcasting You Tips to build a social media plan that keeps you sane. Content marketing and content management for social media.
2. BRANDCASTING YOU!
SOCIAL MEDIA PLAN
GET MORE & STAY SANE!
with Tracy Hazzard, Inc. Columnist
& Feed Your Brand Podcast Host
3. IT’S HARD TO BE HEARD…
80 MILLION YouTube Channels
40 MILLION Facebook Pages
32 MILLION Twitter Users
800 MILLION Instagram Users
…and SOCIAL CONVERSION is only 1.3%!
6. SOCIAL GOALS:
1. ATTRACT SEARCHERS
2. GET ENGAGEMENT
3. BE ALIVE & POSTING
OWN YOUR OWN BRAND AUTHORITY!
7. SOCIAL GOALS:
1. SERVE TO ATTRACT
2. POWER PARTICIPATE
3. BE ALIVE & POSTING
OWN YOUR OWN BRAND AUTHORITY!
PERSONAL GOALS:
BE ORIGINAL
SAVE TIME
& STAY SANE!
8.
9. SO, HOW DO WE DO IT?
1. Snapshot of YOU
2. Benchmark IDEAL
3. Make a POST PLAN
JUST DO IT!
OWN YOUR OWN BRAND AUTHORITY!
10.
11. YOUR SOCIAL SNAPSHOT
FACEBOOK:
3 Months
• 10,351 Page Likes
• 84 Total Posts
• 28,045 Total Engagement
OWN YOUR OWN BRAND AUTHORITY!
15. MAKE A POST PLAN
MIX IT UP
• Post Style
• Post Type
• 30/30/30/10 RULE
OWN YOUR OWN BRAND AUTHORITY!
16. “I advise my PR clients to
never wear the same clothes
in their videos, so that people
don’t think they have
already seen it.”
- Susan Harrow, PR & Media Consultant
18. SUGGESTED POST TYPES:
OWN YOUR OWN BRAND AUTHORITY!
• Summaries (best of your older stuff)
• Where are they now? (feature follow-up)
• Guest Influencer Quotes (tagged)
• New Content (article, episode, video…)
• Ego Bait influencers (tagged)
• What You Missed (up engagement for the week)
19. 30/30/30/10 RULE
30% Own Stuff
30% Share Others’ Stuff
30% Interaction
10% Uniquely YOU!
OWN YOUR OWN BRAND AUTHORITY!
20. UP THE FREQUENCY
HOW OFTEN TO POST
• Channel Specific
• Times Per Week/Day
• Type Mix
• SCHEDULE & BUFFER!
OWN YOUR OWN BRAND AUTHORITY!
21. HERE’S MINE…
Tracy’s Social Media Action Plan
OWN YOUR OWN BRAND AUTHORITY!
OUTLET SCHEDULE MANAGER POST TYPES
Facebook 2x / DAY
7 Days / WEEK
Julienne
Tracy to approve
1. Quote
2. Image Evergreen Post
3. Inc. Article Header + Link
4. Ego Bait New Guest
5. News Share
6. Video Share
7. Livestream (or Webinar or
Funnel item promo)
EVERYDAY:7 Partner Shares
With 75% growth YOY
50% of Digital Marketing Agencies so how to take advantage…
WE GO NINJA…
EFFORTLESSLY MAKE MORE & GET MORE
OUT OF YOUR PODCAST/VIDEOCAST MARKETING (BRANDCASTING):
FASTEST WAY TO A MORE PROFITABLE PLATFORM
So let’s start breaking it down…
Social is an integral part of your “platform”
DEFINE PLATFORM AGAIN
But we need to make social easy with these 3 goals
RUNNING 2 BUSINESSES WITH THIS MUCH ORIGINAL CONTENT
30 original posts; 3 podcasts; 6 Inc. Articles
WE DON’T HAVE ANY TIME TO WASTE
BUT IT WOULD BE A BIGGER WASTE TO
CREATE ALL THIS & NOT GET THE WORD OUT!
Especially with 100,000 listeners/fans wanting more each month!
Engagement = Reactions, Comments, Shares
When benchmarking, we are looking for more than total followers:
ARE THEY GETTING HIGH ENGAGEMENT?
IS THEIR CONTENT VALUABLE OR GIMMICKY?
DO THEY HAVE A CLEAR PATH TO PROFIT THAT IS NOT DRIVEN BY ADS?
Of Top 5% of influencers that make $
most spend at least 80% on ads (organic reach is BAD! – per Inc.)
were first in their niche
have a boost/sponsor network
INVITE TO FEED YOUR BRAND INFLUENCER EPISODE - #9
When benchmarking, we are looking for more than total followers:
ARE THEY GETTING HIGH ENGAGEMENT?
IS THEIR CONTENT VALUABLE OR GIMMICKY?
DO THEY HAVE A CLEAR PATH TO PROFIT THAT IS NOT DRIVEN BY ADS?
Of Top 5% of influencers that make $
most spend at least 80% on ads
were first in their niche
have a boost/sponsor network
Don’t forget to mix it up with text/link/image/video/quotes…
Add links in comments – tag – mention (no more than 3 people!)
Smart brand YOUR LINKS to YOUR SITE
SHORTEN or create REFERRER for ALL LINKS!
INC. RULES:
Ideal Who understanding
Timeliness + Content Mix
Quality of Post
Strong Bias/Opinion
Past performance
Trending Topics
NO CLICK BAIT OR OVERPROMISING = CRANKY FANS!
MEDIA & INFLUENCERS:
post 27-30 per day
1M+ Page Likes
OUR TOP TOOLS:
Get Pocket app to save/share ideas
Use AN EXECUTION TEAM
BUFFER IT OUT 1 month ahead of time!
USE OF BUFFER VERSUS NATIVE POSTING!
Team
# Followers
Get off that social media roller coaster and get organized!
Make it automated!
Make it simple!
ONLY DO WHAT WORKS OR WHERE YOU NEED TO BE ORIGINALLY YOU!
Imagine yourself getting more FROM SOCIAL…
Getting more stages, more media, more qualified leads
Getting more sales and conversion
Getting more credibility and VIP treatment
Getting more time back
AND DOING LESS WORK!!!
For more master classes like this and more of our ninja tactics and pro strategies,
Be sure to subscribe to our podcast Feed Your Brand!
Thanks for joining me today –
now just go do it!– own your brand authority!
and get more by Brandcasting YOU!