The document describes a corporate innovation program called CHOICE designed to help companies change employee mindsets, generate new ideas, and drive innovation. The 16-week program involves workshops to remove barriers, an idea pitching phase, selecting top teams to accelerate for 4 weeks, and a final demo day. The goals are to generate ROI, increase employee engagement, reduce time to market, solve real problems, and foster long-term competitive advantage and a culture of innovation. A case study from an insurance company that saw success with increased ideas, employee participation, and implemented business ideas is provided. The program is run by two experienced professionals with access to a network of mentors and investors.

1. Corporate Innovation Program
Designed for mindset change and instant results
Brought to you by
CHOICE

2. SHIFT TO TECH & SOFTWARE
Project management, marketing, HR, talent
management, product development, distribution, sales,
you name it. There are no business areas that wont be
affected by software and technology. Your choice is
pretty simple — you either innovate, or you die.
* https://techcrunch.com/2016/06/07/software-is-eating-the-world-5-years-later/
“Every company needs to
become a software company”
Marc Andreessen, 2011 *

3. NEW WORLD ORDER
“In the new world, it is not the
big fish which eats the small
fish, it’s the fast fish which eats
the slow fish.”
Klaus Schwab, founder & chairman of World Economic Forum
How to become a fast fish? How to learn fast and
experiment? How not to lose a battle with rapidly
emerging startups & high tech companies? Many
questions, one answer — innovate!

4. HOW TO KEEP UP & INNOVATE?
How to innovate? How to gain competitive advantage in
the tech world? How to change employees mindset?
How to work like a startup? How to work with startups?
How to hire top notch talents? How to innovate fast?
Introducing CHOICE — a corporate
innovation program designed for
mindset change & instant results.

5. CHANGE STARTS FROM THE INSIDE
We change employees mindset so they can identify actionable ideas and
bottlenecks, supplement them with measurable KPIs and implement the best
ones to gain ROI & long term competitive advantage.
We believe each company has a resource for
innovation. And innovation starts from within a
company. We focus on your most valuable resources —
employees — for instant results.
!MINDSET
#IDEAS
$KPIS
%ROI
+ + =

6. PROGRAM STRUCTURE*
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CHOICE is a 16 week program. The program is built to minimise employee and
management distraction from core business but still deliver value.
During this phase we remove major employee barriers and help
them to apply for the program. Accessible for any employee.
Throughout this phase any employee can apply with an idea for
the program.
Educational part will consist of several modules of lectures and
workshops covering different topics (e.g. Innovation, Design
Thinking, Failure Culture, etc.).
Applicants
will pitch to
jury. 5-6 best
teams will be
selected to
participate in
the
Acceleration
program.
* Program duration and structure may vary depending on your company requirements.
Min duration 4 months, max - 12 months.
The six best teams will work
hard over four weeks to get
their ideas in the best
possible shape.
Grand Demo Day
Best teams will pitch to jury
& management
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 >16
Sourcing & Scouting for ideas
1. Education & Workshops 2. Pitching 3. Acceleration
CHOICE works with your team
to prepare all necessary
materials for program kick-off.
After the program is finished the
CHOICE team will create a
comprehensive management report
and guidelines for next steps.

7. PROGRAM GOALS
% ROI FOCUSED
Program is focused on bringing real business results
and ROI. Every participant trained to act on their idea
and develop it inside the company.
& EMPLOYEE ENGAGEMENT
Scout for the champions within your company.
Program is built to identify innovators on different
levels and engage them in the mindset change.
' GO-TO-MARKET TIMING
Significantly reduce go-to-market timing by
facilitating bottom-up innovations and building
culture around employees.
( REAL BUSINESS PROBLEMS
Program is designed to identify real bottlenecks and
reveal opportunities by motivating employees to
share ideas/problems that they face every day.
Throughout the CHOICE program we focus on actually doing things. In a new
way. The program curriculum is designed to remove employees’ internal
barriers and provide them with the right motivation and tools to hack real
problems and discover new opportunities.
) CULTURE CHANGE
This program can be a starting point to kick of a
cultural change in your company. Become agile,
become tech, become a software company.
* COMPETITIVE ADVANTAGE
Generate long term competitive advantage from the
most valuable resource you already have. You either
innovate or your competitors will.

8. CASE STUDY
We proved that it works. In 2016 we launched first corporate acceleration
program for ERGO Insurance in Estonia, Latvia and Lithuania. We can’t reveal all
the numbers but program implementation results are stunning.
“A real ground-breaking program for innovation”
Dominic Otto, Head of Business Organization & Innovation at
ERGO Insurance SE & ERGO Life Insurance SE
• 90+ ideas and problems identified from 3 countries
• 50+ business ideas presented to jury members
• 150+ employees participated in lectures and workshops
• 4 guest speakers shared their experience
• 6 teams accelerated
• 3 implemented business ideas

9. EDUCATORS TEAM
Meet the team — two professionals combining 30 years of experience in
enterprise and entrepreneurship and backed by the network of 3000+
professionals all around the region.
Jean Mauris / founder, program director
Serial entrepreneur, worked for ONE.LV, Delfi, Lattelecom Technologies, founded one of
the leading web-design and development agencies True Vision. Launched first startup
accelerator in Latvia eegloo, developed and implemented first corporate acceleration
program ERGO Innovation Bootcamp. Mentor, coach, speaker, jury member at many
startup events in the Baltic's (Garage48, Startup Weekend, Startup Slalom, Login,
Latitude59, sTARTUp, etc.).
Dagnija Lejina / co-founder, associate
Communications professional and entrepreneur with a special interest on tech, startups
and community engagement, worked at Nordea, Latvian Ministry of Foreign Affairs. Co-
founder of international tech events Digital Freedom Festival, Riga Venture summit,
Latvian Startup association, worked with Infogr.am, Prezi, Funderful, Clusterpoint, Tilde,
Bite, Twino, Prezi etc. Graduated from London School of Economics (LSE).

10. We also have a direct access to the leading European angels and VCs that could provide
follow-on funding and support for the teams.
OUR NETWORK
Our team has a wide network of potential partners it can engage to find best
possible mentors and speakers on relevant topics. Here are some of our friends
all around the Europe.

11. Are you ready to make the CHOICE?
Let’s talk!
Jean Mauris
jean.j.mauris@gmail.com
+371 29489618
Dagnija Lejina
dagnija.lejina@gmail.com
+371 29470708