From 'Broadcast Yourself' to 'Follow Your Interests': Social Media Five Years On
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My keynote presentation at the Transforming Audiences conference, September 2011, University of Westminster. Contains mostly pictures of the internet, video recording to come.
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From 'Broadcast Yourself' to 'Follow Your Interests': Social Media Five Years On
- 1. SOCIAL MEDIA 5 YEARS ON JEAN BURGESS QUEENSLAND UNIVERSITY OF TECHNOLOGY / @JEANBURGESS
- 3. Blackwell Companion to New Media Dynamics (Hartley, Burgess, Bruns, eds, 2012) Studying Mobile Media (Hjorth, Burgess, Richardson, eds, 2012)
- 4. the platform paradigm 1.architectural 2.figurative 3.political 4.computational (Gillespie, 2012) the politics of platforms - Tarleton Gillespie, forthcoming 2012 used to interpellate multiple stakeholders with conflicting interests (‘big’ media, advertisers, audiences.ordinary or entrepreneurial YouTubers)
- 5. the platform paradigm new media institutions platforms are new, hybrid media institutions - coordinating function; emergent
- 6. the platform paradigm co-creation these platforms as institutions are co-created (users, developers, content proucers, partners, advertisers...)- not in a symmetrical way
- 7. the platform paradigm co-evolution co-evolution of affordances and uses; platforms and practices; cultural uptake and scholarly approaches users are deeply involved in these processes;
- 8. the platform paradigm hybridity in hybrid media environments
- 9. the platform paradigm generativity
- 10. 2006 WEB 2.0 “User- generated HYPE AND content” COUNTER-HYPE tech determinism
- 12. vernacular creativity & cultural citizenship
- 13. participatory culture, co- creation, free/affective labour, corporate enclosure
- 18. 2011 from hype and counter-hype to controversies stakes are higher social media almost normalised but how are we being addressed now - as producers, audiences, co-creators, citizens, publics?
- 19. 2011 from creativity, community & UGC to networks, conversation and information -sharing
- 23. •Hashtag =‘#’ + some alphanumeric characters: automatic tracking & aggregation of a topic, represented with a hyperlink •Originally a (lead) user innovation, later integrated into platform •Simple, adaptive and generative •Can coordinate, render visible, and constitute publics