Cumulative and Comparative Social Media Analytics for Crisis Communication
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Paper presented at IR14: Association of Internet Researchers conference, Denver, October 2013.
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Cumulative and Comparative Social Media Analytics for Crisis Communication
- 1. Cumulative and Comparative Social Media Analytics for Crisis Communication Jean Burgess, Axel Bruns and Avijit Paul ARC Centre of Excellence for Creative Industries and Innovation Queensland University of Technology a.bruns / je.burgess / a1.paul @ qut.edu.au @snurb_dot_info / @jeanburgess / @cdtavijit http://mappingonlinepublics.net/
- 2. EMERGENCE OF QUASI-STANDARD ANALYTICS • Twitter data (#hashtag) + Twitter API + a variety of analytical tools: 1. Patterns of activity volume within the temporal space of an acute event; 2. Key actors and their levels of individual activity, as well as the extent to which they are referred to and retweeted; 3. Key themes, topics and inferred purposes (informed by qualitative analysis).
- 3. TOWARDS COMPARATIVE & CUMULATIVE APPROACHES • Comparative work – – – – Across different kinds of crisis events Across different political, material, cultural contexts Over time e.g. #qldfloods and #eqnz, 2011-2013 • Cumulative analyses of similar events over time (how does the system evolve and learn?)
- 4. #QLDFLOOD(S) 2013: TWEETS PER DAY
- 5. #QLDFLOOD 2011: MOST ACTIVE USERS
- 6. #QLDFLOOD(S) 2013: MOST ACTIVE USERS
- 7. #QLDFLOODS 2011: MOST VISIBLE USERS
- 8. #QLDFLOOD(S) 2013: MOST VISIBLE USERS
- 9. #QLDFLOODS 2011: ACTIVITY PATTERN
- 10. #QLDFLOOD(S) 2013: ACTIVITY PATTERN
- 11. #EQNZ 2013: TWEETS PER DAY
- 12. #EQNZ 2011: MOST ACTIVE USERS
- 13. #EQNZ 2013: MOST ACTIVE USERS
- 14. #EQNZ 2011: MOST VISIBLE USERS
- 15. #EQNZ 2013: MOST VISIBLE USERS
- 16. #EQNZ 2011: USER ACTIVITY PATTERN
- 17. #EQNZ 2013: USER ACTIVITY PATTERN
- 18. CRISIS EVENT COMPARISON #qldfloods 2011 #qldfloods 2013 #eqnz 2011 #eqnz 2013
- 19. #QLDFLOOD 2011: TOP CATEGORIES URLS 4000 3500 3000 2500 2000 1500 1000 500 0 Image/video sharing Media Facebook Government Unofficial Unofficial info resource fundraising
- 20. #QLDFLOOD 2013: TOP CATEGORIES URLS 1200 1000 800 600 400 200 0
- 21. #QLDFLOOD COMPARISON: 2011 & 2013 1200 4000 3500 3000 2500 2000 1500 1000 500 0 1000 800 600 400 200 0 2011 2013
- 22. #QLDFLOOD 2011 MEDIA SHARE BY DAY 1800 1600 1400 1200 Facebook 1000 800 600 Government Image/videosharing Media Unofficial fundraising 400 200 0 Unofficial info resource
- 23. #QLDFLOOD 2013 MEDIA SHARE BY DAY 400 350 300 Facebook 250 200 Government Image/video sharing Media 150 100 NGO Twitter Unofficial info resource 50 0 Utilities
- 24. #eqnz 2011: TOP CATEGORIES URLS 14000 12000 10000 8000 6000 4000 2000 0
- 25. #eqnz 2011: GOOGLE PERSON FINDER
- 26. #eqnz 2013: TOP CATEGORIES URLS 4000 3500 3000 2500 2000 1500 1000 500 0
- 28. #eqnz 2011: MEDIA SHARE BY DAY 8000 7000 6000 Blog/personal website Facebook 5000 Google Government 4000 Image/video sharing Media 3000 NGO Unofficial fundraising 2000 Unofficial info resource URL shortening 1000 0 2011 Feb 22 2011 Feb 23 2011 Feb 24 2011 Feb 25 2011 Feb 26 2011 Feb 27 2011 Feb 28 2011 Mar 01 2011 Mar 02 2011 Mar 03
- 29. #eqnz 2013: MEDIA SHARE BY DAY 2500 2000 Facebook 1500 Google Government Image/video sharing Media 1000 Other Twitter 500 0 2013-Jul-17 2013-Jul-18 2013-Jul-19 2013-Jul-20 2013-Jul-21 2013-Jul-22 2013-Jul-23 2013-Jul-24 2013-Jul-25 2013-Jul-26